Street Fight’s 5 Most Popular Stories From the First Half of 2013

The first six months of 2013 has brought a whirlwind of developments in local, from massive fundraising to exciting new products, and of course a few stumbles. What have readers been most interested in to date? Innovation around point-of-sale systems has been hot-hot-hot. Social media strategies for brands and SMBs are also highly evolving and therefore closely read. And it’s hardly a surprise that readers glommed onto our look into where investment dollars may lie. Enjoy this look back at the stories you loved (or may have missed!)…

5 Platforms for Location-Based Listening & Analytics

With more than 400 million tweets being sent worldwide each day, merchants and brands are desperate to cut through the clutter. A number of platforms are being developed that combine social media monitoring with location-based analytics, helping marketers pinpoint relevant messages in their own cities and regions. Here are five examples of these hybrid tools…

6 Ways SMBs Can Turn Social Media Fans Into Actual Customers

Although 36% of SMBs have said acquiring and engaging new customers was their primary goal in using social media, according to a recent survey, only 39% said they were seeing ROI from their online activities. In an effort to solve the mystery and find out how merchants can turn online followers into customers, we consulted with the experts…

SMB Social Media Is All About Branding, Not Conversions

SMBs may become frustrated when they can’t see tangible results from social media, but they should realize that most of their potential customers are absorbing and reacting to social media conversations and understanding brands through these interactions. Brand marketing, not the 0% conversion rates, is social media’s key strength…

LBS Evzdrop Wants to Deepen SMB Relationships With Consumers

The location-based service is trying to to help businesses use its user-generated data to interact and build relationships with consumers. Street Fight recently caught up with the company’s CEO, David Rush, to talk about the value of real-time data to businesses, how they can better use location for marketing and more…

7 Social Media Strategies for Small Business Owners

Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks. Here are seven tips from experts in the social media marketing industry about how business owners can take advantage of the social media tools available today…

Helping SMBs Understand the Importance of Social Marketing

Most small businesses are still stuck in the Golden Age of Advertising, and don’t understand the concepts behind this marketing sea change. They see a brand new industry full of hundreds of startup companies babbling about seemingly identical solutions to a marketing methodology they can’t quite grasp. Here are three simple concepts SMBs need to understand about social marketing…

5 Ways Hyperlocal News Sites Can Use Social Media to Drive Engagement

Social media is a powerful and necessary tool for hyperlocal publications to engage with their readers and promote their work. In small communities, it can be a vital conduit to reach local people, build traffic, and provide value for advertisers. Here are five tips from hyperlocal publishers on how to increase a site’s social media presence…

Case Study: Creativity Counts When Putting Together Foursquare Specials

Tracy McMahon, the proprietor of ¬†CoCo’s Sunset Grille on Tybee Island, Ga., has come up with some interesting Foursquare deals to attract new customers and engage existing fans…

Case Study: Philadelphia Museum Uses Foursquare to Increase Awareness

Spreading the word about summertime events can be difficult for a museum located in the middle of a university district. That’s one reason Philadelphia’s Penn Museum¬†got creative when it came to advertising its music series this year. The museum’s community manager, Josh Lawrence, has started using tools like Foursquare and LivingSocial to promote events that […]