How Multi-Location Brands Can Dominate Local SEO
There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]
Mobile Has a Fragmentation Problem — Here’s the Technology That Could Fix It
More than a decade ago, Google solved one of the most frustrating characteristics of the web: its fragmentation. Now, the mobile industry faces an even more striking crisis as mobile users spend more and more time in array of applications. The San Francisco-based URX is one of handful of companies using web crawlers to index the information within applications and allowing developers to find and link to content in other applications.
#LDS15 Gil Elbaz: Location Isn’t Just Where You Are
“Location isn’t just where you are,” Gil Elbaz, chief executive at Factual, said during a fireside chat with Street Fight co-founder Laura Rich at Local Data Summit in Denver Thursday. “It’s also what’s happening, who else is there, events, what are people buying. There’s a lot of information to synthesize.”
#LDS15 Why Google Will Dominate Local Search for a Decade
During a presentation at Street Fight’s Local Data Summit in Denver Tuesday, David Mihm, director of local search strategy at Moz, argued that a few key innovations will keep the search giant on top. The company’s massive local data set, said Mihm, offers a distinct advantage that will allow the firm to leave competitors further and further behind.
#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World
“We now have enough data to allow machines to figure out what the real world is,” Weitz said during a presentation at Street Fight’s Local Data Summit in Denver Thursday. “Technology will not replace us — it will augment our lives; and search, in particular, is about to radically enhance reality.”
5 Ways Starbucks Turns a Global Business Into a Local Brand
When most people think of a local business, they imagine the neighborhood store or the mom-and-pop restaurant. But more and more today, global brands are positioned to use to digital tools to capture the relevancy and responsiveness that is at the heart of local businesses…