We often use “BOOM” to identify a category or store brand that’s thriving. But BOOMing can also apply to trends in media buying and creative. So, for 2024 we’ve expanded the term to cover that as well, so MULO (multi-location) brands and the agencies that work with them can identify how to better reach consumers […]
Retail data is changing the game for U.S. advertisers, presenting an incredible opportunity for those interested in closing the loop between digital ad exposures and actual sales. That’s according to a new report by The Trade Desk, an independent platform for digital advertising, which found that 91% of U.S. advertisers plan to maintain or increase […]
DoubleVerify is pushing deeper into retail media, as the company looks to solidify its position as one of the most influential firms in the ad verification and digital measurement space. While the company already covers 90% of the top retail media inventory currently available, executives are looking for more. DoubleVerify recently announced a partnership with […]
We all know where retail media has been. The channel has a history that dates back to at least 2012, when Amazon became a pioneer in the space and launched its first retail media network. That set off a chain of events that forever changed adtech as we know it. Walmart followed suit, with the […]
Retail media has recently claimed that the fun has been sucked out of shopping. The move to online commerce, the death of some big brands, staffing and service shortages, shopping mall vacancies, and supply chain issues have all impacted the habits of consumers, who used to view shopping and dining as a fun group activity […]
It pays to be popular. As the retail media space continues to grow, and more retailers launch their own media networks, advertisers are being forced to make tough decisions about how they allocate their budgets. In addition to the heavy-hitters, like Amazon, Target, and Walmart, advertisers are looking at the hundreds, if not thousands, of […]
The Retail media network is on the rise, with projections showing they could grow another 60% by 2027. While the concept has already taken hold among businesses in the retail and hospitality industries, it’s still relatively uncommon — and untested — within other verticals, like financial services and travel. What will it take to get […]
Is the digitization of physical stores the next mega-trend in retail? That’s certainly the hope of Cooler Screens, the software technology company that powers in-store digital media and merchandising for retail. On the heels of an Insider Intelligence report showing that in-store retail media audiences are an average of 70% larger than digital audiences […]
Retail media is one of digital advertising’s fastest-growing sectors. But the space is also home to intense debates over retailers’ control of their own data and inventory, the emergence of new walled gardens, and privacy. James Avery, CEO and founder of Kevel, claims retail media needs a “rebellion.” We talked about why.
The recent announcement by Lowe’s that it would be taking more of its retail media network in-house this year is only the beginning. Change is happening throughout the industry, as the largest global retailers become media companies in their own right. In the coming year, even more retail brands are expected to turn their existing websites into full-fledged media networks.
Yahoo announced that it has partnered with Lowe’s to power off-site media experiences for Lowe’s roster of brand advertisers. The deal positions Yahoo as the technology backbone for Lowe’s One Roof Media Network, enabling all off-site media buying and ad inventory not on Lowes.com or the Lowe’s mobile app.
In-Store Marketplace is a first-of-its-kind solution where media service providers like Vibenomics, Mood Media, Sellr Technologies, FuelMedia TV, and WaterStation Technology provide a consistent, single point of integration for in-store retail media platforms. The solution also enables retail media to easily include a variety of digital audio and display inventory.
Demand for first-party data, coupled with the looming disappearance of third-party cookies, has created a moment of opportunity for innovative multi-location brands and retailers. Retail media networks offer a way for brands across the spectrum of verticals to monetize the reams of personally identifiable information they’ve collected from their own digital properties, like apps and websites, and expand their global footprints.
Think grocery’s biggest problem is inflation? It used to be. These days, it’s third-party vendors like Instacart who impact your results in an already margin-thin business. Add in retail giants like Walmart, who are rolling out their own grocery delivery services as new services continue to pop up, and that impact becomes even greater.