How to Pick the "Right" Retail Media: A Perspective from Skai Street Fight

How to Pick the “Right” Retail Media: A Perspective from Skai

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Nich Weinheimer is the EVP of Strategy at Skai, an omnichannel advertising platform focused on walled garden media. These networks (walled garden media) are their own ecosystem and keep their customer data close. As reported recently, major MULO (multi-location) retailers are taking a page from the Google and Amazon playbook and developing their own advertising ecosystems. […]

Retail Media - Enabling Brands to Shift to an Audience-first Mindset Street Fight

Retail Media – Enabling Brands to Shift to an Audience-first Mindset

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While retail media can trace its history back decades to humble in-store signage, cardboard cutout displays, and sampling tables, the retail media networks of 2024 are some of the most advanced advertising channels ever created. And with this sector forecast to hit a staggering $140bn ad spend worldwide this year, it has yet to fully […]

RM + AI = $$ (Retail Media Gets Smarter) Street Fight

RM + AI = $$ (Retail Media Gets Smarter)

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RM = retail media. It’s booming now as retailers, airlines, and restaurants launch their networks to enable in- and out-of-store marketing to consumers and prospects. AI = artificial intelligence (of course). MULO (multi-location) brands can have huge amounts of data and numerous ways to monitor in-store behavior, but if they’re not using automation to inform advertising […]

MULO Brands Launch Their Own Media Street Fight

MULO Brands Launch Their Own Media

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You’ve most likely heard of Netflix, CNBC, and Sirius.  Now, welcome to the Walmart network!  MULO (multi-location) retailers are entering the broadcast and digital content arena with the launch and ongoing production of their own retail media channels. A retail media network is “a retailer-owned advertising service that allows marketers to purchase advertising space across […]

Retail Media According to Skai Street Fight

BOOM: Retail Media According to Skai

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We often use “BOOM” to identify a category or store brand that’s thriving. But BOOMing can also apply to trends in media buying and creative. So, for 2024 we’ve expanded the term to cover that as well, so MULO (multi-location) brands and the agencies that work with them can identify how to better reach consumers […]

Report: Advertisers Lean-In on Retail Data

Report: Advertisers Lean-In on Retail Data

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Retail data is changing the game for U.S. advertisers, presenting an incredible opportunity for those interested in closing the loop between digital ad exposures and actual sales. That’s according to a new report by The Trade Desk, an independent platform for digital advertising, which found that 91% of U.S. advertisers plan to maintain or increase […]

DoubleVerify Pushes Into Retail Media with Instacart Ads Partnership

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DoubleVerify is pushing deeper into retail media, as the company looks to solidify its position as one of the most influential firms in the ad verification and digital measurement space. While the company already covers 90% of the top retail media inventory currently available, executives are looking for more.  DoubleVerify recently announced a partnership with […]

What Comes Next for Retail Media 2.0?

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We all know where retail media has been. The channel has a history that dates back to at least 2012, when Amazon became a pioneer in the space and launched its first retail media network. That set off a chain of events that forever changed adtech as we know it. Walmart followed suit, with the […]

What’s Driving Growth in the $100 Billion Retail Media Market?

What’s Driving Growth in the $100 Billion Retail Media Market?

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The battle over consumer data privacy has taken center stage for much of 2023, with technology giants like Google and Apple leading the charge in implementing stricter regulations. While primarily designed to protect user data, these measures have already created a unique opportunity for a rapidly growing segment of the digital advertising world — retail […]

Retail Media – Is Fun Dead?

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Retail media has recently claimed that the fun has been sucked out of shopping. The move to online commerce, the death of some big brands, staffing and service shortages, shopping mall vacancies, and supply chain issues have all impacted the habits of consumers, who used to view shopping and dining as a fun group activity […]

Survey: Walmart Ranked Most Promising Retail Media Network

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It pays to be popular. As the retail media space continues to grow, and more retailers launch their own media networks, advertisers are being forced to make tough decisions about how they allocate their budgets. In addition to the heavy-hitters, like Amazon, Target, and Walmart, advertisers are looking at the hundreds, if not thousands, of […]

What Does It Take to Succeed as a Retail Media Network?

What Does It Take to Succeed as a Retail Media Network?

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The Retail media network is on the rise, with projections showing they could grow another 60% by 2027. While the concept has already taken hold among businesses in the retail and hospitality industries, it’s still relatively uncommon — and untested — within other verticals, like financial services and travel. What will it take to get […]

Survey – Consumer Buying Behavior Heavily Influenced by In-Store Digital Ads

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Is the digitization of physical stores the next mega-trend in retail? That’s certainly the hope of Cooler Screens, the software technology company that powers in-store digital media and merchandising for retail.   On the heels of an Insider Intelligence report showing that in-store retail media audiences are an average of 70% larger than digital audiences […]

retail media networks

LiveRamp on the State of Retail Media Networks

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Lori O’Neal spent most of her career (nearly 22 years) at Target, rising through the ranks to become head of sales and strategic partnerships. She led a sales team that drove $1B+ in revenue in 2021. She spoke with Street Fight to weigh in on the direction of retail media networks. 

Kevel: Why Retail Media Needs a Rebellion

Kevel: Why Retail Media Needs a Rebellion

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Retail media is one of digital advertising’s fastest-growing sectors. But the space is also home to intense debates over retailers’ control of their own data and inventory, the emergence of new walled gardens, and privacy. James Avery, CEO and founder of Kevel, claims retail media needs a “rebellion.” We talked about why.

e-commerce websites

These Retailers Are Turning E-Commerce Websites into Media Networks

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As retailers look for new sources of revenue, many are ramping up the ad selling sides of their businesses and expanding their partner programs to include more self-serve functions.

Retail Media Players to Watch in 2023

Retail Media Players to Watch in 2023

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The recent announcement by Lowe’s that it would be taking more of its retail media network in-house this year is only the beginning. Change is happening throughout the industry, as the largest global retailers become media companies in their own right. In the coming year, even more retail brands are expected to turn their existing websites into full-fledged media networks.

in-store media platforms

5 In-Store Digital Retail Media Platforms

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Is it retail media? Contextual advertising? Digital out-of-home? The latest crop of in-store digital retail media platforms are all of the above — and more.

Yahoo Partners with Lowe’s to Power Off-Site Media Experiences for Advertisers

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Yahoo announced that it has partnered with Lowe’s to power off-site media experiences for Lowe’s roster of brand advertisers. The deal positions Yahoo as the technology backbone for Lowe’s One Roof Media Network, enabling all off-site media buying and ad inventory not on Lowes.com or the Lowe’s mobile app.

3 Challenges for Retail Media Networks

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Retail media is not without its challenges. Retailers need to determine how to curate advertising partners, avoid spoiling the shopping experience, and navigate the retail media tech stack.