retail media networks

LiveRamp on the State of Retail Media Networks

Share this:

Lori O’Neal spent most of her career (nearly 22 years) at Target, rising through the ranks to become head of sales and strategic partnerships. She led a sales team that drove $1B+ in revenue in 2021. She spoke with Street Fight to weigh in on the direction of retail media networks. 

Kevel: Why Retail Media Needs a Rebellion

Kevel: Why Retail Media Needs a Rebellion

Share this:

Retail media is one of digital advertising’s fastest-growing sectors. But the space is also home to intense debates over retailers’ control of their own data and inventory, the emergence of new walled gardens, and privacy. James Avery, CEO and founder of Kevel, claims retail media needs a “rebellion.” We talked about why.

e-commerce websites

These Retailers Are Turning E-Commerce Websites into Media Networks

Share this:

As retailers look for new sources of revenue, many are ramping up the ad selling sides of their businesses and expanding their partner programs to include more self-serve functions.

Retail Media Players to Watch in 2023

Retail Media Players to Watch in 2023

Share this:

The recent announcement by Lowe’s that it would be taking more of its retail media network in-house this year is only the beginning. Change is happening throughout the industry, as the largest global retailers become media companies in their own right. In the coming year, even more retail brands are expected to turn their existing websites into full-fledged media networks.

in-store media platforms

5 In-Store Digital Retail Media Platforms

Share this:

Is it retail media? Contextual advertising? Digital out-of-home? The latest crop of in-store digital retail media platforms are all of the above — and more.

Yahoo Partners with Lowe’s to Power Off-Site Media Experiences for Advertisers

Share this:

Yahoo announced that it has partnered with Lowe’s to power off-site media experiences for Lowe’s roster of brand advertisers. The deal positions Yahoo as the technology backbone for Lowe’s One Roof Media Network, enabling all off-site media buying and ad inventory not on Lowes.com or the Lowe’s mobile app.

3 Challenges for Retail Media Networks

Share this:

Retail media is not without its challenges. Retailers need to determine how to curate advertising partners, avoid spoiling the shopping experience, and navigate the retail media tech stack.

customer experience retail

In-Store Marketplace Creates Single Integration Point for Retail Media Platforms

Share this:

In-Store Marketplace is a first-of-its-kind solution where media service providers like Vibenomics, Mood Media, Sellr Technologies, FuelMedia TV, and WaterStation Technology provide a consistent, single point of integration for in-store retail media platforms. The solution also enables retail media to easily include a variety of digital audio and display inventory.

Contact Center Should Be the Marketing Engine

5 Retail Media Networks to Watch in 2022

Share this:

Demand for first-party data, coupled with the looming disappearance of third-party cookies, has created a moment of opportunity for innovative multi-location brands and retailers. Retail media networks offer a way for brands across the spectrum of verticals to monetize the reams of personally identifiable information they’ve collected from their own digital properties, like apps and websites, and expand their global footprints.

Banks Can Add Amazon and Expansion of Retail Media Networks to the Watch List

Share this:

Amazon wants to be as involved as possible in the end-to-end shopping experience — hence the threat to financial institutions. Yet there are ways for banks to stay in the game in the face of Amazon’s latest moves.

food

Third-Party Delivery Apps Are Stealing Your Customers. Here’s How to Regain Control

Share this:

Think grocery’s biggest problem is inflation? It used to be. These days, it’s third-party vendors like Instacart who impact your results in an already margin-thin business. Add in retail giants like Walmart, who are rolling out their own grocery delivery services as new services continue to pop up, and that impact becomes even greater.