Reputation | Street Fight

The Quantitative Evidence That Reputation Management Works 

Damian Rollison

The Quantitative Evidence That Reputation Management Works 

At times, the research findings published in our industry seem a little suspect. But in one vertical in particular, there’s a body of academic research that speaks to exactly the kinds of questions we want answered about reputation management—namely, does online review monitoring and response really make a difference to a business’s bottom line?

Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech

Joseph Zappa

Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Content Market for Visual, Augmented Reality Hits $3 Billion… Even as Amazon Lurks, Drugstores Double Down on Bricks and Mortar… Is Google Using GDPR As an Excuse to Restrict Publisher and Advertiser Choices?…

9 Strategies Merchants Can Use to Protect Their Reputations Online

Stephanie Miles

9 Strategies Merchants Can Use to Protect Their Reputations Online

It’s not uncommon for local merchants to go to the extreme to make a great first impression when customers arrive at their businesses — designing custom signage and selecting window displays with the utmost care — without giving a second thought to the first thing potential customers see when they search for their companies online. Here are strategies that merchants can use to protect their reputations and make a great first impression on the web…

8 Reputation Management Platforms for Merchants

Stephanie Miles

8 Reputation Management Platforms for Merchants

As customer review sites like Yelp, Angie’s List, and TripAdvisor proliferate, reputation management platforms are becoming an increasingly important tool in the local merchant’s arsenal. Nearly a quarter of small businesses now monitor their online reputations, according to BIA/Kelsey. Here are eight platforms that each tackle online reputation management in a slightly different way…