At times, the research findings published in our industry seem a little suspect. But in one vertical in particular, there’s a body of academic research that speaks to exactly the kinds of questions we want answered about reputation management—namely, does online review monitoring and response really make a difference to a business’s bottom line?
While it has become commonplace for hotels and restaurants to check their TripAdvisor ratings on a regular basis, the process breaks down as the size of the business grows, causing brands with hundreds of locations to struggle. The digital location marketing platform Uberall is trying to change that.
TODAY IN LOCAL & DIGITAL MARKETING… Survey: Identifying Best Practices in Reputation and Review Management… As Duopoly Reigns, Ad Tech Industry Consolidates… Happy Returns Expands Into College Market…
Photos and other non-review UGC may soon become as important as reviews for reputation management. Certainly photos have that potential, providing as they do a visceral impact with which no text paragraph can compete.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Content Market for Visual, Augmented Reality Hits $3 Billion… Even as Amazon Lurks, Drugstores Double Down on Bricks and Mortar… Is Google Using GDPR As an Excuse to Restrict Publisher and Advertiser Choices?…
It’s not uncommon for local merchants to go to the extreme to make a great first impression when customers arrive at their businesses — designing custom signage and selecting window displays with the utmost care — without giving a second thought to the first thing potential customers see when they search for their companies online. Here are strategies that merchants can use to protect their reputations and make a great first impression on the web…
As customer review sites like Yelp, Angie’s List, and TripAdvisor proliferate, reputation management platforms are becoming an increasingly important tool in the local merchant’s arsenal. Nearly a quarter of small businesses now monitor their online reputations, according to BIA/Kelsey. Here are eight platforms that each tackle online reputation management in a slightly different way…