Street Fight Daily: Patch Numbers Up, TBD Loses Final Employee
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Patch Sets Records for Traffic and Revenue (FishbowlNY)…
TBD Loses Its Last Employee (Washington City Paper)…
PlaceIQ, Skyhook Using Location for Brand-Audience Targeting (ScreenWerk)…
Street Fight Brings Popular Summit to San Francisco!
On June 5, hyperlocal’s brightest minds will converge on the Bently Reserve in downtown San Francisco for Street Fight Summit West, the first West Coast conference produced by Street Fight. Confirmed speakers and attendees include some of the top thinkers in hyperlocal. Early bird tickets are available at a 50% discount for a limited time…
Street Fight Daily: 02.22.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Don’t Shoot The Messenger Over User Content, Courts Confirm (PaidContent)…
Highlight: A Socially Acceptable Way to Stalk People Around You (Business Insider)…
Jumptap, PlaceIQ Team to Boost M-Commerce (Mediapost)…
Street Fight Daily: 01.12.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Appearing on 60 Minutes, Groupon’s Mason Says Being Founder Is an Edge (CBS News)…
Gilt Groupe CEO: Restructuring Rumors Overblown, IPO Still on Track (AllThingsD)…
Skyhook Brings Location-Based Services To the Kindle Fire (ReadWriteWeb)…
PlaceIQ Announces 4.2 Million in Funding
PlaceIQ, the hyperlocal data company that builds audience profiles for 100-meter tiles across major metropolitan centers, has raised $4.2 million dollars in series A funding. The Boulder-based company will also be relocating to New York, in order to be closer to “customers, partners, and the general ecosystem”…
Harnessing Geo-Location Data to Profile Places
PlaceIQ CEO Duncan McCall talks about how his company’s technology collates geo-location data sets to give profiles of specific places. By tracking and deciphering patterns of foot traffic, mobile searches, and even weather data, he says his company can give advertisers and merchants a deeper understanding of the opportunities around them.
Mobile Local Monetization Is Starting to Happen — For Real This Time
Facebook’s mobile Sponsored Story is already showing boosted performance over display ads. For many others, the mobile-first principle will come from location targeting, as its congruence with the use case similarly boosts performance and thus ad rates. For that and other reasons, I’ve forecast location-based ads to lead mobile ad revenues by 2016…