Street Fight: LevelUp ‘Zeros Out,’ Andrew Mason Waits Tables

A roundup of today’s big stories in hyperlocal content, commerce, and technology.LevelUp’s Plan to Supercharge the Mobile Payments Market: Make It Free (All Things D)… The Education of Groupon CEO Andrew Mason (Businessweek)… LivingSocial Partners with Madison Square Garden, AEG and More for Live Event Offers (The Next Web)…

Placecast Expands Geo-Marketing Platform to Mobile Wallets

Earlier this month, mobile advertising company Placecast hit 10 million active users on its ShopAlerts platform — a white-label service that helps advertisers like North Face and AT&T push geo-targeted offers to consumers who opt in. Now, the six-year-old company is expanding into the mobile wallet space with the launch of ShopAlerts Wallet this morning…

6 Mobile Coupon Platforms for Merchants

One of the simplest solutions for merchants just beginning to dip their toes into mobile marketing is text-based mobile coupons. Coupons that are sent via SMS are eight times more likely to be redeemed than coupons sent through email, and 90% of these messages are opened up within just three minutes of receipt. Here are six tools that local merchants can use to drive sales with targeted coupons sent to their customers’ mobile phones…

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has the ability to influence somebody in a specific place. It appears that some brands are getting the message…

LBS and Retail: Big Brands vs. Small Merchants

Big brands and small businesses see value in location-based technology differently — but both are competing for the same mobile consumer. That was a key takeaway from a panel about location-based services on day two of the Street Fight Summit, moderated by Doug Stephens, president of Retail Prophet.

Street Fight Daily: 08.23.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Placecast’s ShopAlerts service, which delivers retailer and merchant offers and discounts to consumers via their mobile phones, has announced its integration with mobile smartphone apps. (TechCrunch)…

With millions of Americans carrying GPS-enabled smartphones around all day, mobile marketers dream of using their locations to serve them targeted ads. But recent studies show that consumers and advertisers aren’t yet ready for location-based advertising to take over our touchscreens. (Poynter)…

Placecast Launches Self-Serve Mobile Marketing Platform

Placecast, the company that began as a data management partner of Navteq, launched a stripped down version of their real-time location-based marketing tool ShopAlerts this morning. ShopAlerts Self-Service will allow brands, advertisers, and SMBs to create, deliver, and track mobile promotions.

Placecast President: Increasing Relevance With Location-Aware Ads

Placecast is a location-based mobile ad company that uses “geo-fencing” to help brands extend offers to consumers in the vicinity of their store. The company says it “has pioneered the first fully integrated platform solution for device manufacturers, local directory companies, and mobile operators to easily integrate and monetize location-based information from virtually any source.”

Placecast Cleans Up Location Data; Serves Up LocalBox

Developers, OEMs and Carriers listen up: there’s another location-in-a-box solution in town aiming to do a bunch of cool things, particularly make it simpler for money to be made. You can thank Placecast later. While we’ve not really tried it out (we played a bit at placecast.net/places until they threw up a password) you can […]