LBMA Podcast: Verizon, Omnicom, Ericsson & Placecast

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Denver airport, LinkNYC, O2’s Weve, Radius8, Selfridges.

Cost-Per-Visit and Bad Location Data: Are You Really Getting What You Pay For?

CPV is generating a welcome dialogue in the ad industry as it wrestles with questions such as how to value repeat customer visits and how much is a visit worth. Key to answering all these questions, though, is clearly understanding the accuracy of the underlying location data being used to score the visit.

Why Carrier Data Is the Key to Unlocking Mobile Verification

Brands like P&G are placing new demands on agencies and media providers for increased transparency and accountability, which in turn has led to significant advances in areas like viewability. The next battleground is clearly verifying the data accuracy of the underlying ingredients – namely the quality of data used for targeting and measurement.

LBMA Podcast: Lyft + Amtrak, Placecast, Reveal Mobile

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Capsule pharmacy, Sony & Shakira, Thin Film, InMarket, McDonald’s.

7 Strategies for Growing Online-to-Offline Conversions

It’s no secret that mobile activities are driving traffic to brick-and-mortar businesses. However, the majority of national retailers, brands, and even local merchants still have no idea how well their digital marketing initiates convert…

LBMA Podcast: Flybits, and VistarMedia’s Jeremy Ozon

On the show: PropertyShark maps toxic materials in New York City; British Airways marries planes and billboards; Bon-Ton goes all Agent 99 on us with NFC shoes; Placecast works with Aha Radio to bring context to deals; and Rehabstudio gives us the storefront of the future…

Street Fight Daily: Google Adds Review Dashboard, Ads Enter The Car

“A roundup of today’s big stories in hyperlocal publishing, marketing commerce, and technologyGoogle Gives Business Owners A Single Place Online To See All Their Customers’ Reviews (TechCrunch)… Harman, Placecast Test In-car Radio Ads That Know Where You Are (GigaOm)… Uber Customer Claims Abuse And Assault By Driver. Uber Confirms: Yes, He Works For Us (PandoDaily)…

Street Fight Daily: PayPal Tracks You In-Store, Twitter Buys MoPub

A roundup of today’s big stories in hyperlocal content, commerce, and technologyNow PayPal Aims To Track You In Real Life (AllThingsD)… Twitter Plans to Sell Ads for Other Companies With MoPub Acquisition (New York Times)… Foursquare Now Lets You Search for Individual Menu Items (Mashable)…

7 Ways CPG Brands Can Leverage Location-Based Marketing

Location-based marketing tools make sense for retailers trying to drive customers into their stores, but what about brand advertisers? Here are seven strategies that brands can use to take advantage of location-based marketing tools right now, even without having their own physical establishments…

5 Tools for Point of Interest Geo-Targeting

As the technology behind the most popular geo-targeting platforms continues to improve, marketers have begun to refine their tactics to improve the ROI of their campaigns. One of the latest trends in the world of geo-targeting is known as point-of-interest (POI) targeting, or geo-conquesting…

Street Fight Daily: eBay’s Resurgence, Redbeacon Founder’s New Venture

A roundup of today’s big stories in hyperlocal content, commerce, and technology.eBay is Back! (Fortune)… Redbeacon Founder Launches MyTime, A Booking And Ecommerce Platform For Local Services And Open Appointments (TechCrunch)… Why Credit Card Companies Need Some Madison Avenue Style (ReadWrite)…

PODCAST: This Week in Location-Based Marketing — Triton Digital

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss news from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest Patrick Reynolds of Triton Digital…

Hyperlocal Execs’ 2013 Predictions: Goodman, Tolles, Kucharz, and More…

As 2012 wraps up, it’s clear we’ve had a ton of action and evolution in the world of hyperlocal this year. Looking toward next year, Street Fight asked 12 hyperlocal luminaries to share their predictions for where local is headed…

Placecast, SocialVibe Partner to Combine Geolocation and Virtual Currency

SocialVibeA new partnership between digital ad company SocialVibe and location-based mobile marketer Placecast will deliver virtual currency, accumulated via online browsing and gaming, to consumers looking for geotargeted retail discounts…

Street Fight Daily: Apple Talks with Foursquare, Facebook Guns for Yelp

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Apple in Talks With Foursquare About Data-Sharing Deal (The Wall Street Journal)… Facebook Pushes Into Crowded Territory — Again — With Local Discovery Update (AllThingsD)… Swipely Hits Its Stride Combining Payments, Analytics and Loyalty (GigaOm)…

8 Ways Retailers Can Use Hyperlocal Tools to Capitalize on Black Friday

Black Friday sales accounted for almost 20% of total retail industry sales in 2011, and the National Retail Federation expects that figure to rise another 4.1% in 2012. In an effort to help local retailers boost their share of those sales, a number of hyperlocal platforms are stepping in with their own tools built specifically for local businesses. We spoke to several hyperlocal industry leaders to get their tips on how small businesses can promote themselves on Black Friday without overspending on expensive marketing campaigns…

PODCAST: This Week in Location-Based Marketing — Placecast, Expion

In this week’s episode, hosts Rob Woodbridge and Asif Khan reflect on the first 100 shows. Innovation finally strikes with ByteLight; the Green Giant makes his augmented reality debut; stories from Placecast, Klash and Facedeals; and a ton of acquisitions, our resource of the week from Shopify, and special guest Erica McClenney of Expion…

Placecast Launches Card-Linked ShopAlerts for Smarter Geofencing

A new product from Placecast hopes to change the way you receive mobile discount offers. The company is launching a new “Card-Linked ShopAlerts” service that uses new technology to combine location, retailer, and credit card information to give consumers discounts at local stores and chains such as Starbucks, L’Oreal, and The North Face…

6 Geofencing Tools for Small Businesses

A number of mobile advertising platforms have recently stepped up with geofencing tools aimed directly at small business owners. Here are six tools that businesses of all sizes can use to reach out to consumers at targeted locations…

6 Location-Based Marketing Strategies for Small Business Owners

Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…