Placecast Cleans Up Location Data; Serves Up LocalBox
Developers, OEMs and Carriers listen up: there’s another location-in-a-box solution in town aiming to do a bunch of cool things, particularly make it simpler for money to be made. You can thank Placecast later.
While we’ve not really tried it out (we played a bit at placecast.net/places until they threw up a password) you can see the vision in the embedded video above.
One of the potentially unique things about LocalBox, a toolkit for anyone wanting to build location services “at scale,” is its ability to pull in multiple data streams from many sources in real time and clean / normalize the info so you can bid adieu to the dupes problem and issues around many names for the same place problem (so-called location data crosswalk). Along with this comes “geo-relevance” for advertising and coupons, which the “box” provides.
If this ultimately works in the wild as indicated, this could be a nice kit to lay the groundwork for all kinds of slick geo-innovation. If not, we’ve just added to the hype ;-/
Either way, bring it on.
This post originally appeared on Locl.ly.