Street Fight Daily: Pinterest Eyes Small Business, Mobile Search Shifts From Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyPinterest Takes on Google and Facebook With Self-Service Ads (Wall Street Journal)… Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp (AdAge)… P&G, Pepsi Try Out Foursquare’s New App, Swarm (AdAge)…

Street Fight Daily: Same-Day Delivery Stays Hot, China’s Tencent Bets on Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Postmates Closes New Financing Round and Passes 10,000 Deliveries a Week (New York Times)… China’s Tencent firms up online-to-offline muscle with review site buy (Reuters)… AP Brings Olympics Coverage to Local News Outlets With Customizable, White-label Microsites (Poynter)…

Street Fight Daily: AOL Winds Down Patch, Twitter Tests ‘Nearby’ Feature

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.AOL Chief’s White Whale Finally Slips His Grasp (New York Times)… Twitter Test Shows ‘Nearby’ Tweets (Wall Street Journal)… Amazon Said To Launch Pantry To Take On Costco, Sam’s (USA Today)…

Street Fight Daily: Retailers Embrace Showrooming, Pinterest Pins Main Street

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Retailers Seek Partners in Social Networks (New York Times)… Pinterest Piques Interest On The High Street (Financial Times)… Surprise: Everyone Hates Working for the 22-Year-Old’s Mystery Startup (Gawker)…

Street Fight Daily: Pinterest Pins Location, Macy’s Integrates iBeacon

A roundup of today’s big stories in hyperlocal content, commerce, and technologyPinterest Does Location: Not Just Pin Boards, but Now Pin Maps (AllThingsD)… Macy’s Is The First Retailer To Use Apple’s iBeacon For In-Store Presence (GigaOm)… Groupon Gets Into Coupons, Challenging RetailMeNot (USA Today)…

Do Small Businesses Really Need a Website?

The website is the richest online repository of compelling information about a business, but it probably isn’t its primary means of attracting customers. Rather, customers who find you via Google Maps or Facebook may need to refer to your website in the event a third party search doesn’t provide enough information to make a buying decision. The website serves as a last stage effort to win business that hasn’t already been secured via local search…

Street Fight Daily: Target Focuses On In-Store, Nokia’s Hyperlocal Future

A roundup of today’s big stories in hyperlocal content, commerce, and technologyTarget Tightens Focus On Mobile As In-Store Shopping Tool (Mobile Commerce Daily)… Sizing Up The Nokia That Remains, HERE Business A Bright Spot That Gains More Platform Freedom (TechCrunch)… Who Needs Foursquare More: Google, Yahoo Or Microsoft? (MarketingLand)…

Street Fight Daily: Saving Online For Offline, Tablet Owners Stay Put

A roundup of today’s big stories in hyperlocal content, commerce, and technologyA Big Challenge For Retail: Turning Online “Saves” Into Offline Purchases (GigaOm)… Why Bother With Wireless? Tablet Owners Stay Tethered (AllThingsD)… Unlocking The Secret To Yelp’s Global Expansion With A Stop In Istanbul (Forbes)…

Street Fight Daily: Pinterest Buys Livestar, Starbucks’ Shoddy Square Rollout

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Pinterest Acquires Local Recommendation App Livestar (AllThingsD)… Starbuck’s Shoddy Square Rollout Baffles Baristas, Confuses Customers (Fast Company)… Yelp: Study Says Our SMB Advertisers Make $23K More per Year (Screenwerk)…

Fashion Brands Using Online Images to Drive Local Commerce

Bergdorf Goodman’s “Shoes About Town” Instagram campaign shows some of the possibilities that exist for creative marketers who want to up awareness of high fashion brands. A picture is certainly worth a thousand words — but marry that with social media, location services and smart retailers and you’ve got a powerful platform…

PODCAST: This Week in Location-Based Marketing — Facebook, AmEx

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss what the Facebook IPO means to the location marketing world; could AmEx unseat Groupon; Pinterest raises huge revenue investment dollars at an insane valuation; and Tomi Ahonen on the 8th mass media…

Foursquare’s Biz Dev Chief Decamps for Andreessen Horowitz

Tristan Walker, who pioneered some of the company’s most innovative partnerships, announced today that he is leaving the location-based social networking company. He joins Pinterest co-founder Paul Sciarra, who left the ecommerce startup to become an EIR at Andreessen Horowitz early last month…

Social Curation Tools Like Pinterest Are a Great Fit for Local

Curation services are coming of age because people are increasingly using their smartphones to upload pictures and videos on the fly. As user-generated media continues to flourish, its local manifestations (and curated collections of contributed content) will paint a far more diverse and detailed picture of a community than coverage by paid media…

Street Fight Daily: Pandora’s Local Push, Foursquare’s Future

A roundup of today’s big stories in hyperlocal content, commerce and technology...

Pandora Courts Local Advertisers, by Offering Well-Defined Listeners (New York Times)…

Facebook Buys Customer Loyalty App Tagtile, Continues Focus on Mobile (GigaOm)…

Foursquare May Not Be Toast Yet, But It’s Browning At The Edges (Business Insider)…

Media Companies Embrace Innovation by Nurturing Startups

Does anyone believe that a traditional media company could have created a digital product that would grow to be as quickly valuable as Instagram or Pinterest? The answer is no, but a few organizations are hoping to change that perception by bringing digital media entrepreneurs into the fold…

Street Fight Daily: Local Pinterest, Gtrot, Groupon’s Broken ‘Promise’

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

‘Groupon Promise’ Broken? (VentureBeat)…

5 Ways to Market Your Brand With Location-Based Networks (Mashable)…

What Local TV Newsrooms Are Pinning on Pinterest (Lost Remote)…

Street Fight Daily: Pinterest for Hyperlocal Marketing, Groupon’s Bad Press

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

5 Pinterest Tips for Hyperlocal Marketing (MediaPost)…

What Does All the Bad Press Mean for Groupon? (VentureBeat)…

Banjo Tries To Bolster Its Position As The All-In-One Location App (TechCrunch)…

Could Pinterest Follow Yelp Down the Local Path?

I am fairly certain that a class of local Pinters will begin to emerge who have followers and who specialize either in a city or a part of a city and, most likely, down to a specific specialty. And this will happen because Pinterest is an extension of blogging and tweeting, really. Lots of pins actually drive through to a blog post, in fact, so it’s already seen as a traffic augmentation vehicle. I see Pinterest getting integrated into social media dashboard tools that will make it easy for local merchants running Facebook pages to add a Pinterest stream to their arsenal.

As Photography Evolves, Quality Imagery Remains Vital for Local

The elevation of standards in local marketing imagery is creating new opportunities for local professional photographers, above and beyond events like weddings and school pictures…

Street Fight Daily: 01.30.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…

Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…

Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…