5 Tools for Display Ad Creation and Distribution
Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments. To satisfy this need, more hyperlocal vendors now are creating tools that businesses can use to generate targeted ad content without hiring their own in-house teams. Here are five tools for display ad creation and distribution.
Digital First Partners With PaperG For Digital Ads
Digital First Media has teamed up with PaperG to build custom multi-device advertising campaigns for both desktop and mobile. The partnership allows PaperG, which automates display advertising campaigns for small businesses, to provide Digital First Media’s network of nearly 1,000 sales representatives with a full-service platform ad solution for mobile and desktop…
What Will It Take to Make Self-Serve Ad Platforms Work for SMBs?
Self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant acquisition to the point where serious profit can be made. But self-serve is easier proposed than done. We asked a few different leaders in the local marketing space what they think will be the key to establishing a self-serve model that works…
How National Advertisers Can Market Locally Without Losing Brand Consistency
The biggest challenge large brands face when utilizing local marketing platforms is keeping their messages consistent. Sixty-four percent of brands surveyed are looking for ways to eliminate the customer confusion that can occur when different marketing messages are sent out across competing platforms, and 81% say communicating a consistent brand message is their top priority for the upcoming year. Here are five ways that brands can do just that…
Openings & New Hires at Groupon, Street Fight, PaperG, AOL & more
More folks on the move: PaperG hires Brooke Frederick away from Bizo; Weather Channel poaches from Digital Broadcasting Group; SoundCloud brings on a Nokia executive and the job openings abound, including a plum sales position at Street Fight. Also: good opportunities for product managers and sales execs at Groupon, AOL, Oracle, Signpost and more. Plus: juicy insider tips on who’s looking to make the jump!…
PaperG CEO on the Mobile Opportunity for Small Publishers
For hyperlocal publishers, mobile may or may not be an imminent priority today — but it’s critical that they have a plan for tomorrow. Street Fight caught up with Victor Wong, CEO of local ad tech platform PaperG and former co-chairman of the IAB local committee, to discuss how local publishers can best tackle mobile in 2013…
Case Study: Mattress Retailer Uses Targeting to Boost In-Store Sales
At Innovative Mattress Solutions, online marketing director Brett Morris relies on display ads that work in tandem with his company’s print and television campaigns to promote holiday sales and in-store events. He uses geo-targeting to reach consumers living within a 15-mile radius of his company’s stores, and relies on different ad sets based on the demographics of the consumers he’s trying to hit…
PaperG Survey Highlights Rising Importance of Mobile
A new survey released by local advertising technology company PaperG highlights the clear, continuing indication that mobile advertising is becoming increasingly important to media buyers. In the survey of 512 ad sales executives, 94% said their prospective clients are interested in mobile advertising. Meanwhile, 90% were optimistic about the prospects of mobile display ads…
Street Fight Daily: PayPal Partners with Discover, Gannett Gets Social
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… PayPal Trumps Square’s Deal With Starbucks by Partnering With Discover (All Things D)… Gannett Has Bought Social Media Ad Company BLiNQ (TechCrunch)… Groupon’s Risk of Traveling Salesmen (Wall Street Journal)…
5 Tools Hyperlocal Publishers Can Use to Improve Online Ad Sales
Salespeople from hyperlocal publications are increasingly turning to turnkey ad platforms in an effort to simplify the process of selling and creating display ads for small business owners. Here are five platforms that publishers are using to streamline the sales process when working with small business advertisers.
Street Fight Daily: WHERE to PayPal Media Net, Foursquare Venues
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
EBay puts WHERE to work as PayPal Media Network (GigaOm)…
Want to Claim a Foursquare Venue Right Now? That Will Be $10 (Mashable)…
As Groupon Publicly Struggles, LivingSocial Continues to Grow (AllThingsD)…
Street Fight Daily: 02.10.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Where Does Arianna Fit Into AOL’s New Patch Plans? (PaidContent)…
Dear Patch: I Was Hyperlocal Long Before You (Romenesko)…
Groupon Hires Paul Taaffe to Improve the Online-Coupon Site’s Public Face (Bloomberg)…
Street Fight Daily: 11.02.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Aol’s Patch Taps Ad Tech Startup PaperG To Boost Local Ad Sales (TechCrunch)
PaperG has announced that its technology will be released in over 100 of Patch’s markets, enabling Patch sales teams access instant ad creation, management, and optimization for their litany of local advertisers…
Groupon Founders Will Control Majority Stake Even After IPO (AllThingsD)
Groupon has conducted a two-for-one stock split and recapitalized all of its outstanding shares into newly issued shares of Class A and B stock. CEO Andrew Mason, Executive Chairman Eric Lefkofsky and Director Bradley Keywell will now control 58.1 percent of the voting shares…
Selling Local Is Hard — Here’s What You Need to Do to Make It Work
For the past couple of months I’ve been testing a new targeted local online advertising product as part of my fellowship project at the Donald W. Reynolds Journalism Institute.The test has been essentially to sell the product to regional businesses within a given market. And at the end of the two-month trial, after calling on more than 150 businesses multiple times, I have a much greater appreciation not only for local salespeople but for the brands in the marketplace that can sell local…