CorFire, Edo Announce Mobile Offers Partnership

Share this:

CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…

Street Fight Daily: Google+ Local, AmEx and Foursquare, Mary Meeker

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Google Looks To One-Up Facebook With Google+ Local (TechCrunch)…

Battle Heats Up Over Mobile Payments (Wall Street Journal)…

New Web App Unsubscribes You From Daily Deals Emails (BetaBeat)…

With $21 Million Banked, Group Commerce Eyes Developing Markets

Share this:

“In some ways, [the developing world is] even more fertile ground than developed markets where things are set in stone, and traditional ways of doing things have existed for many years,” says the company’s CEO, Jonty Kelt. “However, there are cultural attitudes towards purchasing online and delivery which, might be quite different in China than they are in the U.S. or Europe.”

Street Fight Daily: Groupon Buys Breadcrumb, Judging Journatic, Warren Buffett

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Groupon Acquires Breadcrumb to Make Redeeming Deals on the iPad Easier (AllThingsD)…

On Journatic, and Making It in Hyperlocalville (Columbia Journalism Review)…

Why Clay Shirky Is Right and Warren Buffett Is Wrong About the Future of Local Newspapers (GigaOm)…

Street Fight Daily: Groupon Tests Payments, Belly’s 1 Million Check-ins

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Groupon Is Testing A Payments System To Compete With Square And PayPal (Business Insider)…

RIP Yellow Pages? Phone Books Re-shape Themselves for Life After Listings (PaidContent)…

Loyalty Startup Belly Hits 1 Millionth Check-In; Active Merchants Say Belly Check-ins Top Foursquare (TechCrunch)…

Street Fight Daily: Groupon, Patch, Signpost, Digital First

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Groupon Customers Might Not Get Any Cash From That $8.5 Million Settlement (Business Insider)…

Signpost Makes Deal With Newspaper Biggies (Portfolio)…

The Case Against AOL, In Numbers (Ad Age)…

Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting

Share this:

Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.

Scoutmob Announces $3.25 Million in Funding, Agreement with First Data

Share this:

“Our vision has always been to combine a strong brand with new methods to connect locals with their cities,” Scoutmob co-founder and CEO Dave Payne said in a release. “This announcement confirms both media and transaction leaders recognize the power of our disruptive model.”

Street Fight Daily: Target Taps Shopkick, Groupon Offers Settlement

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Target Rolls Out Shopkick Integration Nationwide (TechCrunch)…

Groupon Offers Settlement for Gift-Card Lawsuits (Chicago Sun-Times)…

Sonar Offers On-the-Go Messaging to Friend Groups Nearby (GigaOm)…

Street Fight Daily: SnipSnap, Geoloqi, Yell Becomes ‘Hibu’

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Geoloqi’s Location Tracking Now Available to Appcelerator Devs (GigaOm)…

For AOL, a Costly Gamble On Local News Draws Trouble (Wall Street Journal)…

Sense Networks Makes Location-based Advertising Relevant (GigaOm)…

Street Fight Daily: $1M for GroSocial, VendAsta/Media Deal

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

GroSocial Nabs $1M to Become ‘Buddy Media For SMBs’ (TechCrunch)…

Local Newspapers’ Crisis: What Hyperlocal Means — And Why It Works (Guardian)…

How Groupon Used Cloud Computing to Speed Growth (Business Insider)…

Street Fight Daily: Foursquare Hires CRO, Groupon Stock Probed

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Foursquare Hires Former iAd Exec as Revenue Chief (AdAge)…

Groupon Stock Spike Probed (Wall Street Journal)…

Does Facebook Have a ‘Yelp Problem’? (ScreenWerk)…

Street Fight Daily: Patch Partnership With WPIX, Addiply Network Live

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Patch, NY’s WPIX Form Content Partnership (NetNewsCheck)…

How Facebook’s Mobile ‘Sponsored Stories’ Are Designed To Kill Groupon (Business Insider)…

Addiply Networks 2,700 Hyperlocal UK Sites for National Ads (Out With a Bang)…

INFOGRAPHIC: SF, LA Top List of Cities With Socially Savvy SMBs

Share this:

The study found that Grand Rapids and Oklahoma City have the highest percentage of SMBs with Facebook pages at 29% and 28% respectively. The number is a little less than half of what Borrell Associates estimated for the overall percent of SMBs that used Facebook as a promotional tool in 2011 (60.4%) and well below Merchant Circle’s figure in late 2011 (70.0%)…

Street Fight Daily: Yell Buys Moonfruit, Groupon Opens Seattle Office

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Can Yell Turn Online Around With Self-Serve Marketing? (PaidContent)…

Groupon Hires Amazonian as VP of Engineering, Opens Seattle Office (AllThingsD)…

Study: Want High Engagement on Facebook? Offer Coupons (Mashable)…

Street Fight Daily: ‘Local Consumer,’ Curley Leaves Las Vegas Sun

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

After Strong Quarter, Groupon Starts Looking Like a Deal Again (AllThingsD)…

Rob Curley Leaves Las Vegas Sun (Poynter)…

Understand the ‘Local Consumer,’ and You’ll Understand How to Serve SMBs (VentureBeat)…

Factual Adds Context to Location With New API

Share this:

Factual has added deeper analytics to its compendium of location data services with the release of its new Geopulse API this morning. The API enables developers to retrieve contextual information — commercial profiles and density scores as well as demographic indicators like age, gender, and median income — for a given location across Factual’s 50-country reach.

BIA/Kelsey: Local Social Spend to Increase 270% by 2016

Share this:

Local social advertising revenues are set to nearly quadruple (3.7x) over the next five years, according to a new study by BIA/Kelsey. The report projects that local spending on social networks will jump from $840 million in 2011 to $1.2 billion in 2012, reaching $3.1 billion in 2016…

Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…

Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…

PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…

Street Fight Daily: CityPockets Closure, Qype Surges in Europe

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…

Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…

AT&T Completes YP Sale (BIA/Kelsey)…