What do shoppers really want this holiday season? As more brands transition to first-party data, advanced technologies like artificial intelligence (AI) and machine learning (ML) are taking the guesswork out of managing supply and improving the shopping experience with more personalized service.
While just 12% of brands say they’re interested in exploring AR in the near-term, according to a recent Street Fight survey, that figure is expected to increase exponentially in the coming years. Part of that anticipated explosion in the AR market is thanks to companies like Facebook and Snapchat, which are aggressively building out their AR offerings. It’s also thanks to innovative thinkers at major brand retailers, who are reimagining AR technology and making it all their own. Let’s take a closer look at how five brands are innovating in the AR space.
Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare.
Consumers are doing more of their shopping online, and when they do come inside physical stores, they expect to be wowed. Here are five examples of ways that major retailers like Lowe’s, Nordstrom, and Bonobos are implementing mobile technology platforms inside their physical stores.
LBMA Podcast: Lowe’s Is Opening a Hardware Store in Space, eeGeo Launches Global 3D Mapping Platform
On the show: Lowe’s is opening a hardware store in space; eeGeo launches global 3D mapping platform; MLB used Snapchat Geofilters for World Series; Taggalo blends beacons with facial recognition; Sochat, which allows you to text anyone nearby, just raised $2 million. Plus, news from Sears; IBM + Weather Channel; Thinknear; and Facebook.
With the second largest home improvement retailer in its corner, the Seattle-based startup has raised a $65 million round of funding to beat out a set of cash-rich startups vying to help people manage their next kitchen remodeling…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…
Top stories of the week feature McDonalds Canada, Pinterest, Food Network, Lowe’s, Naziha Mestaoui, Match.com, Amazon, Oman, Kraft, and Wal-Mart.
As consumers get savvier in the way they use mobile technology while shopping at brick-and-mortar stores, retailers are beginning to provide their own tools to combat the showrooming effect. For Lowe’s, that means offering mobile tools that shoppers can use to locate items in-store, scan barcodes, read product reviews, check out image galleries, and manage their own loyalty program accounts…