Loopt | Street Fight

Street Fight Daily: Facebook Threatens Yelp, Locu Expands

The Editors

Street Fight Daily: Facebook Threatens Yelp, Locu Expands

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Watch Out Foursquare And Yelp: ‘Places’ Really Shines On Facebook Graph Search (TechCrunch)… JiWire Serves Up Location-based Ads Over Airport Wi-Fi (GigaOm)… Locu Brings Up-To-Date Menus to Restaurants on TripAdvisor and Citysearch (The Next Web)…

Who’s Hiring: Hyperlocal Jobs at Factual, Yipit, Mashery and More

Patrick Duprey

Who’s Hiring: Hyperlocal Jobs at Factual, Yipit, Mashery and More

Street Fight’s new hyperlocal job listings board, powered by StartUpHire is Exhibit A in the hyperlocal hiring trend. Several companies have multiple listings in operations, sales and tech, including Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., and EveryScape. The most aggressive prospective employers are Mashery with nine openings; Factual, eight openings; and Loopt, eight openings. Following is a more detailed look at the notable hirers.

Loopt and Green Dot: A Storified View

Isa Jones

Loopt and Green Dot: A Storified View

What’s the future of location-based services? One path may be mobile commerce, where LBS platforms bring a key loyalty tool. That seems to be one explanation for the $43 million acquisition of LBS Loopt last week by banking company Green Dot, which is known mainly for its prepaid cards for retailers.

So how did it shake out in the Twitterverse, in blogs and general media? Here’s our Storified roundup:

Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters

The Editors

Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gap Campaign Rethinks Old-School Bus Station Ads (TechCrunch)…

Loopt Sale Shows Future of Location Is Commerce (GigaOm)…

Foursquare Nears 20 Million Users And Crowley Talks About His Co-founder’s Recent Departure (Business Insider)…

Case Study: Southwest Airlines’ Time Limits on LBS

Stephanie Miles

Case Study: Southwest Airlines’ Time Limits on LBS

Platforms like Foursquare and Facebook haven’t had any trouble attracting attention from national brands, but what’s the secret to attracting interest from these brands in lesser-known start-ups? According to Southwest Airlines emerging media specialist Christi McNeill, it all comes down to persistence, innovation, and a little bit of hand-holding…

Street Fight Daily: 10.03.11

David Hirschman

Street Fight Daily: 10.03.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Loopt has been allowed its first patent, and it could be a big one. In layman’s terms, the patent describes using your location to display relevant ads and offers on top of a map, as an interstitial, or as a text ad — another claim also discusses displaying where your friends are on the same map. (TechCrunch)…

A basic contradiction at the heart of the daily deals industry on the Internet has become apparent. Consumers have been told: You will never pay full price again. The merchants were hearing: You are going to get new customers who will stick around and pay full price. Disappointment was inevitable. (New York Times)…

Street Fight Daily: 09.28.11

David Hirschman

Street Fight Daily: 09.28.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

New data from Yipit finds that in August each of the industry’s top five deals was from a different category – and all were from Groupon. The top-grossing deal last month was a travel deal from Groupon Getaways, a new category that Groupon entered less than six weeks before. (Yipit Blog)…

Groupon is about to roll out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. With a Groupon Reward, a business that offers a regular Groupon deal will be able to follow up with another reward that gets unlocked after the customer spends a certain amount of money. (TechCrunch)…

Street Fight Daily: 08.23.11

David Hirschman

Street Fight Daily: 08.23.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Placecast’s ShopAlerts service, which delivers retailer and merchant offers and discounts to consumers via their mobile phones, has announced its integration with mobile smartphone apps. (TechCrunch)…

With millions of Americans carrying GPS-enabled smartphones around all day, mobile marketers dream of using their locations to serve them targeted ads. But recent studies show that consumers and advertisers aren’t yet ready for location-based advertising to take over our touchscreens. (Poynter)…

Loopt: Re-Energizing the Deal Business

Laura Rich

Loopt: Re-Energizing the Deal Business

Our pick in this week’s Street Smart Moves is Loopt. Daily deals is a hackneyed formula already, but Loopt is trying to bring some innovation to the fore by letting consumers pick their own deals. What Loopt is doing is almost exactly the answer to John Wannamaker’s famous quote about not knowing which half of his advertising worked (but knowing half did): By letting consumers suggest the items they want deals on, merchants will know what will sell.

Street Fight Daily: 06.23.11

David Hirschman

Street Fight Daily: 06.23.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Foursquare is introducing its largest partnership to date: a national deal with American Express to offer discounts to cardholders when they check in on their cellphone at certain shops and restaurants. Substantial deals like those being offered to American Express cardholders may bring Foursquare and other location-based services further into the mainstream. (New York Times)…

Foursquare simply doesn’t have the salesforce to craft the same kind of deals that Groupon can. Groupon’s deals tend to be more alluring with deeper discounts. AmEx is helping Foursquare here by sourcing many of these deals itself through its own salesforce and existing relationships with local and national merchants, but it also gets to keep all the revenue. At least for now. (TechCrunch)…

Loopt Experiments With Inverted Daily Deal Structure

Gretchen McNeely

Loopt Experiments With Inverted Daily Deal Structure

Loopt yesterday announced the debut of Loopt u-Deals, which turns the concept of the daily deal on its head. Instead of passively receiving daily discount offers and deciding whether to buy in, Loopt users will be able to hone their DIY chops by selecting their own “deal” (from among three available choices), requesting that Loopt approve it, and gathering friends for buy-in pending its approval…

Partnership With Foursquare Is a Natural Step for Groupon

John Hazard

Partnership With Foursquare Is a Natural Step for Groupon

Earlier this week All Things Digital reported that Groupon and Foursquare were discussing a partnership to push local deals targeted to location-aware check-ins. The media world has been buzzing about the rumor, but neither company has broken an official silence to confirm (or deny) the partnership or discussions. Perhaps it’s just a foregone conclusion, though, that Groupon would add immediacy and social distribution to its model. In fact it already has…

Street Fight Daily: 05.23.11

David Hirschman

Street Fight Daily: 05.23.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon’s new partnership with Loopt looks like an aggressive move to extend its mobile availability before Facebook Deals gets out of the gate. This sort of partnership could work well for Location Based Services like Loopt because it puts a dedicated sales force on the task of selling deals. (ReadWriteWeb)…

Groupon and Foursquare are in partnership talks. The arrangement is likely to see Groupon deals targeted to Foursquare users’ check-ins. (All Things Digital)…