Street Fight Daily: Facebook Adds Yext Data, DexOne Emerges from Bankruptcy
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook to Add Yext’s Business Data as It Touts Search Feature (Bloomberg Businessweek)… Dex, SuperMedia Close Merger and Emerge from Chapter 11 As Dex Media (Screenwerk)… Google Calls Reports that Google Now for iOS Srains Batteries “Incorrect” (TheNextWeb)…
Street Fight Daily: Ebay Tests Deals, CitySearch Announces Layoffs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay tests deals on services, takes on Groupon (Reuters)… Shrink To Grow: Citysearch And Urbanspoon Parent Company CityGrid Lays Off 15% Of Its Employees (TechCrunch)… DNAinfo, In Bid to Raise Profile Among Local Advertisers, Starts ‘Small Business Insider’ (Capital New York)…
Street Fight Daily: Edo Raises $15M, Local Retail Spend Up in 2013
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Card-Linked Local Offers Platform Edo Raises $15M Series C (TechCrunch)… Local Web Retail Ad Spend to Hit $4.2B in ’13 (Net News Check)… Locaid Bolsters Location Service With IP Address Data (GigaOm)…
JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands
The company’s Q2 “Mobile Audience Insights Report” takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire’s director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”
Street Fight Daily: Square Loyalty, LocalResponse Nears Profit
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Square Gets Into the Loyalty Game with Digital Punch Cards (GigaOm)…
LocalResponse: Our Ad Network Has 7 Billion Impressions Per Month And Is Almost Profitable (TechCrunch)…
On The Heels Of Its Funding, Yext Gets A New Interface And Review Monitoring (TechCrunch)…
New LocalResponse Products Give Brands Instant Access
Social advertising platform LocalResponse launched a host of products today that are designed to help brands and other marketers to respond to consumer intent in real-time. The company released an analytics and action platform for marketers, PRO Dashboard, and took two advertising products out of beta, Direct Response and Intent Retargeting…
Street Fight Daily: 02.09.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Reports Quarterly Loss, But Beats Revenue Expectations (AllThingsD)…
AOL Hires Chief Content Officer for Patch (Reuters)…
‘There Are No Layoffs Planned,’ Says Patch (Romenesko)…
LocalResponse Doubles Staff, Opens Midwest Office
The advertising platform, which enables brands to engage with users around check-ins, is bulking up on personnel and expanding to Chicago in order to focus on Midwest sales.The company also announced that it will be expanding its platform reach in Q1 of 2012 by adding a display ad product as well as by offering larger brands and agencies a self-serve version of its service as a SaaS tool…
Street Fight Daily: 10.13.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
The next update to Foursquare’s iPhone app includes a new feature called Radar, which pulls suggestions from the app’s Explore feature. Depending on your location, it might suggest a nearby restaurant, or remind you that the coffee shop on your to-do list is nearby. It will also tell you when your friends are meeting nearby. (TechCrunch)…
LocalResponse, a local marketing system that pushes targeted ads to users based on their check-ins, has raised $5 million. The money will go toward expanding the sales team and building out an enterprise version of the service for brands and agencies. (GigaOm)…
Street Fight Daily: 05.10.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Foursquare and Google are joining forces to enable a trial of Foursquare checkins via near field communication (NFC). The test starts Tuesday at Google I/O, the annual developer conference in San Francisco. (Mashable)…
LocalResponse takes the location data from other services and combines it with implicit location information, gathered from status updates, to create a marketing platform that lets companies target consumers wherever they are in real time. (GigaOm)…
Street Fight Daily: 04.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
Groupon is buying Pelago, maker of local discovery app Whrrl, in a bid to improve its ability to bring together consumers and local discount offers. This could also mean a broader direction for Groupon as it looks to expand beyond daily deals to more mobile and personalized discounts. (GigaOm)…
LocalResponse is a “social advertising platform” that lets small businesses sift through the stream of public check-in and review data to see who their most loyal customers are, and send them coupons and messages on Twitter. (NYT/Bits)…
Foursquare has added a feature that will bring some context to your historical check-ins. Now, when users look back at their check-ins, they won’t see only their pictures, but also pictures taken by friends who were also checked in at the event. (ReadWriteWeb)…
Using Twitter as a Hyperlocal Media Utility
Although often associated with breaking news distribution, Twitter is more than a broadcast channel; it can facilitate the local B2B, B2C and C2C communication required for a truly active online bulletin board. The shared economy will work most efficiently with a communal media infrastructure that facilitates the messaging required to match transactional participants…