New Hires at TripAdvisor, Rio SEO, Snap

Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires and openings in local and digital marketing. This week’s roundup also includes openings at Instagram, ThriveHive, and LoopMe.

Local News Gets New Resource Center With Special Focus on Social Media

A Local News Resource Center to give publishers direct expertise on the “challenges and opportunities” of social media and other issues that confront the embattled industry has been set up at the Local Media Association.

The Rise of the Micro-Influencer and How Brands Can Deploy Them

Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign.

Street Fight Daily: Instagram Prototypes Giving User Location History to Facebook; Ideal Ad Time—6 Seconds?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Instagram Prototypes Handing Your Location History to Facebook… Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work… Six-Second Ads: It’s All About Context…

Street Fight Daily: Foursquare Lands Series F, AppLift Shifts Focus from Mobile Installs to Engagement

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Picks Up $33 Million Series F Investment… Behind Applift’s Rebrand, a Shift Toward Engagement… Google’s Top Ad Exec to Leave for VC Firm…

Street Fight Daily: Unstructured Data A Big Local Opportunity; Small Businesses Need Cybersecurity Help

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local… Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks… Why I Love First-Party Reviews…

Street Fight Daily: Google Maps Gets Social, The Hot New Ad Trend Is … Billboards?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Maps Gets Social, Enabling Users to Collaborate on Choosing Local Options… Billboards—Yes, Billboards—Are Having a Heyday in the Digital World… Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing…

Street Fight Daily: Brands Reveal Most Effective Local Marketing Tactics, Google Embraces Discovery & Stories

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics… Google Search Gets an Update to the Tunes of Discovery and Stories… Customer Data Platforms Compete to Define the Evolution of the Category…

Street Fight Daily: Adobe Reportedly in Talks to Buy Marketo, Walmart Rebrands E-Commerce Effort

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Adobe in Talks to Buy Marketing Software Firm Marketo… Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade… Walmart Goes After City Folk with Rebrand of Jet.com…

home services

Street Fight Daily: How to Manage Google’s Local Services Ads, Instagram Building Standalone Commerce App

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Social’s Hottest Platform Is Building a Standalone App for Commerce… 3 Tips for Managing Local Services Ads… Ad Tech Needs a Shared ID Solution ASAP…

Street Fight Daily: The (Walmart) Empire Strikes Back, How Brands Forge Emotional Connections

TODAY IN LOCAL & DIGITAL MARKETING… Inside Walmart’s Rise as a Legitimate E-Commerce Player… Motista Report Indicates What Brands Can Do to Spark Emotional Engagement… Did Ad Blocking Just Flip from Protection Racket to Mobile Marketing Savior…

Street Fight Daily: Agencies Adapt to Amazon, Local News Sites Awash With Ad Fraud

TODAY IN LOCAL & DIGITAL MARKETING… Hacking Amazon: Agencies Create Workarounds for an Emerging Ad Giant… Local News Publishers Still Mired in Ad Fraud, New Pixalate Data Shows… More than 1,000 U.S. News Sites Are Still Unavailable in Europe Post-GDPR…

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

TODAY IN LOCAL & DIGITAL MARKETING… Square Announces SDK, Opening Its Platform Directly to Developers for First Time… Google Hooks Up With Unity to Entice Advertisers with Game Supply… After Downgrading Publishers, Facebook Explores New Ways to Boost Them…

If We Only Opened Facebook’s App for ‘Time Well Spent,’ Would We Use It Much At All?

If Facebook’s advertisers’ most coveted users are opening its app mainly to scroll through News Feed while waiting for lattés or click on the stray cat video, and if the company truly wants time spent on its app to be “time well spent,” does its core mission even have a viable future?

After Nearly Two Years in the Hot Seat, Facebook Feels the Burn

In its Q2 earnings report, the social giant reported that growth has stalled in the United States and Canada, its most valuable markets. And its overall user growth for the quarter of just 22 million users is the smallest jump since 2011, indicating that a slowdown in revenue growth will likely prove a long-term challenge in the years ahead.

Street Fight Daily: Why Amazon’s Pursuing Pharmacy (and Everything Else); Programmatic Hurdles Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s PillPack Deal Gives It Access to Sensitive Health Data… The Programmatic Transparency Challenges That Still Must Be Solved… Google Shows Preference for Quicker-Loading Mobile Pages…

Street Fight Daily: Amazon and Google Announce New Initiatives Focused on SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Introduces Startup Campaigns for Small Businesses… Amazon Plans Startup SMB Delivery Services for Its Own Packages… How a Proposed California Privacy Regulation Could Impact User Data-Driven Business…

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..

Street Fight Daily: Web.com Agrees to $2B Sale, Mobile Ad-Blocking Threat Grows

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Web.com Agrees to Tentative $2 Billion Sale… Mobile Ad Blocking Is Becoming a Bigger Threat… Apple’s Push Against Push Is An Opportunity for Advertisers…

Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…