4 Game-Changing Influencer Marketing Trends to Boost Your ROI in 2019

Many brands have decided to establish dedicated budgets for their influencer marketing campaigns. In fact, 79% of brands surveyed by marketing tech firm Relatable indicated they will have a dedicated budget for influencer marketing campaigns in 2019. Brands are catching onto the power of this medium.

Looking to get in on the action? There are four game-changing trends in influencer marketing that will help you boost the ROI of your influencer marketing campaign in 2019.

Years After YouTube-Driven Brand Safety Crisis, Consumer Concerns Remain

A whopping 60% of consumers surveyed by mobile ad tech firm AdColony say they still see content on Facebook that is damaging to brands, and 49% say seeing appropriate advertisements in proximity to harmful content negatively affects their perception of proper advertisers. That’s the most provocative finding from a survey that indicates the brand safety issue is far from resolved in the digital advertising ecosystem.

LBMA Vidcast: PayPal & Instagram, Special Guest: Neil Crist of Moz

On this week’s Location-Based Marketing Association podcast: 3D printed Sushi, PayPal + Instagram, Postmates Party, AirFrance SkyDeals, Macy’s goes VR, Sam’s Club Scan&Go. Special Guest: Neil Crist of Moz.

Human Judgment, Automation, and the Future of Ad Tech

For now, I propose two major concerns—two challenges, even, for further thought—surrounding AI for the ad tech industry. The first is that the datafication of human experience that has allowed for precise ad targeting needs to be radically reconsidered, not just in terms of what can be done to obtain the consent of consumers for data collection, as the rising privacy movement has called tech companies to consider, but also in terms of what is lost and what is truly gained when the attributes of real people are transformed into consumer data. The second is that the human-machine hybrid decision-making model, while surely the best available in a hypothetical set that also includes human-only and machine-only models, will have to grapple with the bias and poor decisions of the humans who program the machines that will take on the task of regulating large platforms at scale. 

At Retail Conference, Google Dangles Shiny New Visual Ad Format

The visual-first ads are here. Google announced at the retail conference Shoptalk on Wednesday that it is launching shoppable ads in image search, propelling the search giant into the center of the visual zeitgeist that has made Pinterest, Instagram, and Snapchat hot targets for advertisers.

Marin Q4 Advertising Report Shows eCommerce Ads Skyrocketing, Instagram and Search Growth Strong

Digital marketing software firm Marin Software has released its Q4 advertising report, which points to major trends in social, search, and e-commerce. Instagram is taking on an increasingly central role in Facebook’s main business, e-commerce ads are booming YOY, and search remains fundamental to digital advertising, the report shows.

Facebook to Integrate Technical Infrastructure of WhatsApp, Instagram, Messenger

While the move indeed indicates that Facebook’s chief executives are looking to centralize acquired properties that once operated with relative autonomy, the integration also marks a response to growing concerns over user privacy. Under this new technical configuration, all the messaging platforms will be endowed with end-to-end encryption, warding off the possibility that people other than those taking part in conversations will ever read messages sent on the platforms.

How Brands Will Select Key Partners in 2019: 5 Key Takeaways from Affiliate Summit West

Robert Glazer: This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew on. There were five topics, in particular, that I found to be most important. Here’s a closer look at them.

5 Hot Retail Strategies in Play This Thanksgiving Weekend

Top retailers aren’t leaving anything up to chance. In one of the biggest pushes we’ve seen in years, retailers around the country are embracing interactive technology and social channels in a play to capture a greater share of consumer holiday spending. Read on to learn about five innovative strategies.

New Hires at TripAdvisor, Rio SEO, Snap

Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires and openings in local and digital marketing. This week’s roundup also includes openings at Instagram, ThriveHive, and LoopMe.

Local News Gets New Resource Center With Special Focus on Social Media

A Local News Resource Center to give publishers direct expertise on the “challenges and opportunities” of social media and other issues that confront the embattled industry has been set up at the Local Media Association.

The Rise of the Micro-Influencer and How Brands Can Deploy Them

Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign.

Street Fight Daily: Instagram Prototypes Giving User Location History to Facebook; Ideal Ad Time—6 Seconds?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Instagram Prototypes Handing Your Location History to Facebook… Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work… Six-Second Ads: It’s All About Context…

Street Fight Daily: Foursquare Lands Series F, AppLift Shifts Focus from Mobile Installs to Engagement

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Picks Up $33 Million Series F Investment… Behind Applift’s Rebrand, a Shift Toward Engagement… Google’s Top Ad Exec to Leave for VC Firm…

Street Fight Daily: Unstructured Data A Big Local Opportunity; Small Businesses Need Cybersecurity Help

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local… Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks… Why I Love First-Party Reviews…

Street Fight Daily: Google Maps Gets Social, The Hot New Ad Trend Is … Billboards?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Maps Gets Social, Enabling Users to Collaborate on Choosing Local Options… Billboards—Yes, Billboards—Are Having a Heyday in the Digital World… Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing…

Street Fight Daily: Brands Reveal Most Effective Local Marketing Tactics, Google Embraces Discovery & Stories

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics… Google Search Gets an Update to the Tunes of Discovery and Stories… Customer Data Platforms Compete to Define the Evolution of the Category…

Street Fight Daily: Adobe Reportedly in Talks to Buy Marketo, Walmart Rebrands E-Commerce Effort

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Adobe in Talks to Buy Marketing Software Firm Marketo… Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade… Walmart Goes After City Folk with Rebrand of Jet.com…

home services

Street Fight Daily: How to Manage Google’s Local Services Ads, Instagram Building Standalone Commerce App

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Social’s Hottest Platform Is Building a Standalone App for Commerce… 3 Tips for Managing Local Services Ads… Ad Tech Needs a Shared ID Solution ASAP…

Street Fight Daily: The (Walmart) Empire Strikes Back, How Brands Forge Emotional Connections

TODAY IN LOCAL & DIGITAL MARKETING… Inside Walmart’s Rise as a Legitimate E-Commerce Player… Motista Report Indicates What Brands Can Do to Spark Emotional Engagement… Did Ad Blocking Just Flip from Protection Racket to Mobile Marketing Savior…