5 Mobile Video Vendors for Brand Advertisers
Mobile video is one of the hottest ad channels on the market. Understanding the importance of a strong CTA in video ad campaigns, we’ve put together this list of five mobile video vendors, each with its own interactive capabilities designed to elicit high engagement and response rates.
Street Fight Daily: Facebook Tests Feed for Local News and Events, Amazon Partners with Toyota
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing a Feed Specifically for Local News and Events… Amazon Is Bringing Alexa to Your Toyota… AI Troubles Marketers More Than Any Other Technology…
Street Fight Daily: Square Launches POS App for Retailers, GrubHub’s Sales Surge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Launches Dedicated Point-of-Sale App And Service for Retail Merchants… Grubhub’s Sales Surge… The Washington Post Rolls Out Customizable Content Ad Unit…
Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav
Two years after Telenav acquired Thinknear, the startup’s founder Eli Portnoy has left the company. We caught up with Portnoy to talk about some of the surprises in the mobile advertising industry over the past few years, whether location merits its own sandbox, and how his views about the small businesses market have evolved…
LBMA Podcast: AVG Acquires LocationLabs, Twilio CMO Lynda Smith
On the show: Heineken’s location-based loyalty rewards for small bars; xAd and IndoorAtlas raise rounds; InMobi partners with Factual on mobile ads; FUZ design brings us the bluetooth-enabled Noke padlock; MCX to launch the CurrentC wallet and Isis rebrands…
Street Fight Daily: Foursquare Execs Decamp, Apple Mulls Mobile Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s COO, Biz Dev Head Are Leaving (Recode)…
Apple Discussing iPhone Payments Service With High-profile Retail Brands (9to5Mac)… Ad Tech Companies Create Mobile Ad Exchange to Rival Google, Twitter (AdAge)…
6 Ad Networks With Targeting Capabilities
Ad networks with advanced targeting capabilities are giving national brands and smaller advertisers a way to drive conversion rates and boost sales. By narrowing their focus and targeting specific audiences based on location, demographics, or interests, advertisers can increase the relevancy of their ads and improve click-through rates (CTRs) by a factor of 2x. Here are six ad networks that offer these targeting capabilities…
LBMA Podcast: InMobi’s Piyush Shah on the Mobile Opportunity in China
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss TuneIn’s $25 million raise to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada’s location and mobile advertising landscape and special guest Piyush Shah of InMobi…
7 Mobile Ad Networks for Local Publishers
The biggest question for local publishers today isn’t whether they should run mobile advertising, but which networks they should use. Here are seven mobile ad networks that local publishers can use to serve ads and fill unsold inventory on their mobile websites and apps…