guardian | Street Fight

Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

Joseph Zappa

Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

DATA, DOLLARS, DISASTER… Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data… Surprise? Google Beats Expectations, Driven by Mobile and Cloud Services… Black Monday: Tronc Axes Half the New York Daily News Staff…

Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

Joseph Zappa

Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…

Street Fight Daily: Amazon Undercuts Rivals Ahead of Holidays, Facebook Expands Messenger Ads

Joseph Zappa

Street Fight Daily: Amazon Undercuts Rivals Ahead of Holidays, Facebook Expands Messenger Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discounts Other Sellers’ Products As Holidays Approach… More Brands Will Be Able to Send Sponsored Messages on Facebook Messenger… Uber’s Business Has Recovered After #DeleteUber, But Lyft Made Lasting Gains…

Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks

Joseph Zappa

Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Guardian Moves to Separate Data from Inventory, with Monetization Model to Follow… Salesforce is Acquiring Krux to Boost its Data Management Capabilities… What Time Learned From the Small Sites It Acquired…

Street Fight Daily: California’s ‘Yelp Law,’ Apple Pay and Brands

The Editors

Street Fight Daily: California’s ‘Yelp Law,’ Apple Pay and Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyCalifornia Protects the Right to Yelp Without Penalty (Washington Post)… What Apple Pay Means for Marketers (AdAge)… Guardian Space & Guardian Membership, Playing the Physical/Digital Continuum (Nieman Journalism Lab)…

Street Fight Daily: Waze’s Advantage, Location Data Drives Mobile Ads

The Editors

Street Fight Daily: Waze’s Advantage, Location Data Drives Mobile Ads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.As Mapping Costs Rise, Waze’s Volunteer Army Will Give It an Edge  (AllThingsD)… Location Information to Make Mobile Ads More Valuable (CNET)… Foursquare Needs Check-ins to Build Strong Local Search Engine (Mobile Marketer)…

The Guardian’s n0tice Launches to the Public

Steven Jacobs

The Guardian’s n0tice Launches to the Public

The Guardian Media Group has publicly launched its newest endeavor in the world of open platform media, n0tice. Access to the community publishing platform, which has been in an invite-only beta since mid-October, is live, but community participation — i.e. posting to the network — will remain limited to select users for the time being, project lead and director of digital strategy at GMG Matt McAlister told Street Fight on Monday…

Street Fight Daily: 11.01.11

David Hirschman

Street Fight Daily: 11.01.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Urban Airship’s Partnership With SimpleGeo Turns Into An Acquisition (TechCrunch)
SimpleGeo has been acquired by Urban Airship for approximately $3.5 million. In July, the two companies formed a strategic partnership which was intended to provide better ways for developers to offer location-aware push notifications in their applications…

Groupon’s Product Expansion Masks Decline in Core Local Deals Business (Yipit Blog)
Groupon grew 8% in North American from Q2 to Q3 because of the new products it launched, but its core local deals business actually dropped 3%…

Street Fight Daily: 10.28.11

David Hirschman

Street Fight Daily: 10.28.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google is collaborating with discount luxury network Gilt City as it looks to expand its Google Offers deals service. The partnership comes as the search giant has been adding a number of new coupon features and retailers to its mobile payments product, Google Wallet. (PaidContent)…

The Guardian is testing a new hyperlocal service called “n0tice,” which is an attempt to create a publishing platform based on location — and it uses the metaphor of a community noticeboard to get there. (GigaOm)…

Street Fight Daily: 04.28.11

David Hirschman

Street Fight Daily: 04.28.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Guardian News & Media is ending Guardian Local, a project it launched in 2010 to try and figure out the future of local journalism. “Unfortunately, while the blogs have found engaged local readerships and had good editorial impact, the project is not sustainable in its present form,” writes the publisher’s digital engagement head Meg Pickard. (PaidContent)…

Though two years old, the Daily Deal market is now worth billions and specialty layers are forming to slice apart that value. Jim Moran offers “The Daily Deal Stack” a visual representation of the different segments forming within the market. (Yipit Blog)…

Sparkfly, a provider of promotion redemption and tracking technology has raised $2.5 million in funding for SparkQuest, its patented mobile engagement platform that connects consumers deal redemption with merchants at the point of sale. (Daily Deal Media)…