Mobile Ad Revenues Growing Faster Than Previously Expected
A new study from BIA/Kelsey finds that mobile advertising revenues may be picking up at a faster clip than previously thought. In the U.S. Local Media Forecast, the research firm projects that mobile ad spending in the U.S. will rise from $7.22 billion in 2013 to $25.47 billion in 2017, a 20% increase from what the company projected last year. Meanwhile, the share of mobile ad spending spent on locally-targeted ads continues to grow as well — albeit at slightly slower rate than previously expected…
Street Fight Daily: Google Books Hotels, What’s Next for Square?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Checks In to the Hotel Business (Wall Street Journal)… A Sale or IPO or More Funding? Here’s What Might Be Next for Square (Recode)… Uber’s Threat Finally Hits as Postmates Surges to 10k Deliveries a Week (Pando)
Street Fight Daily: Just Eat Orders IPO, Lyft Raises $250M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Just Eat Joins Parade of London Tech IPOs, with $2.44-Billion Market Cap (Wall Street Journal)… Lyft Raises $250 Million From Alibaba, Third Point and Others( New York Times)… Jim Brady will leave Digital First Media(Poynter)…
Walmart.com VP: For Consumers, The Digital Divide Does Not Exist
In the war to win the digital consumer, Walmart is betting that an all-of-the-above strategy will win out. During a speech at AdAge Digital in New York Tuesday, Brian Monahan, vice president of marketing at Walmart.com, said that world’s largest retailer remained committed to its brick-and-mortar stores and is focused on using technology to bridge the company’s digital and physical assets…
Street Fight Daily: Digital First’s Thunderdome Implodes, Mobile Payments Heats Up (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Newsonomics of Digital First Media’s Thunderdome Implosion (And Coming Sale) (Nieman Journalism Lab)… Tech Titans Are Vying to Be Your Pocketbook (New York Times)… TaskRabbit For Business Service Portal Quietly Disappears (TechCrunch)…
Street Fight Daily: DailyCandy Shut Down, An Omnichannel Rollup
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… NBCUniversal-Owned DailyCandy and Television Without Pity Will Be Shut Down (Recode)… Nomi Acquires Media Armor To Add Online Marketing Data To Its Offline Marketing Tools (TechCrunch)… GoDaddy Partners With Dwolla On New E-Invoicing Option For Small Businesses (TechCrunch)…
The Shifting Line Between Free and Paid Local Marketing Services
The manipulation of organic reach on Facebook is one of many examples of the shifting boundary between free and paid local marketing services. In “pure” local search, that boundary has tended to be relatively clear: look for a local business in your typical IYP and you’ll see sponsored listings at the top of the results page, followed by organic results. But that boundary is likely more clear to those of us who know what to look for than it is to the general user…
Street Fight Daily: Airbnb’s Grand Plans, Foursquare’s Recommended Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Airbnb’s Grand Hotel Plans (Fast Comapny)… Foursquare CEO: How We’ll Tell You Where To Eat And What To Order (ReadWrite)… Matt Cutts: Google Mobile Queries May Surpass PC Search This Year (SearchEngineLand)…
Street Fight Daily: GoDaddy Preps IPO, JustEat Eyes London Markets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Prepares for IPO (Wall Street Journal)… Just Eat Preps IPO In London, Aiming To Raise £100M (TechCrunch)… CMO One-to-One: LivingSocial Evolves from Deals Site to Deals Marketplace (eMarketer)…
Street Fight Daily: Eventbrite Hits $1 Billion, Clinkle’s Clunking Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Eventbrite Tops Billion-Dollar Valuation With New Funding (Wall Street Journal)… Clinkle’s Still a Hot Mess as Its Big Shot COO Departs (Recode)… Israel’s Wix.com Buys Mobile Commerce Firm Appixia (Reuters)…
Street Fight Daily: Yahoo Launches Yelp Help, Retail’s Red Herring
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Launches Yelp Help in Search to Better Battle Google: Here’s What It Looks Like (Recode)… New Data Suggests “Showrooming” on Amazon Might Not be Killing Physical Retail After All (Pando)… Google Tests Desktop-to-Mobile Retargeting With Brand Data (AdAge)…
Street Fight Daily: Staples Ditches Bricks, Flickr Founder Goes Hyperlocal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Staples to Close 225 Stores as Sales Move Online (New York TimesS)… Flickr Co-Founder Seeks Another Hit With New Findery App (Reuters)… Yahoo Rolling Out Indoor Maps (SearchEngineLand)…
Street Fight Daily: Google Kills Offers, Foursquare Reveals Revenues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Shuts Down Self Serve Offers Product (Blumenthals)… Foursquare CEO Dennis Crowley, Rebuffing Sale Offers, Says Revenues Grew 500% in Q1 2014, 600% In 2013 (TechCrunch)… Short-term Profit Taking vs. Long-term Value Creation: The Future of PayPal (LinkedIn)…
New Location-Based Services Are Poised to Enter the Mainstream
To a surprising degree, the panels and presenters at Street Fight’s Local Data Summit last week in Denver emphasized a similar theme: we’re about to see a plethora of new technology-enhanced real-life experiences centering on ingenious uses of data. The signal feature this time around is an orientation toward experiences situated in a physical context. The question the new technologies will answer is this: “What do I need my technology to do for me now, in this place, at this time, under these circumstances?”
Street Fight Daily: Square Reportedly Postpones IPO, Apple Brings iOS to the Car
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square IPO Postponed Indefinitely (Fox Business)… Apple to Bring iPhone Software to Cars (Wall Street Journal)… Google ‘Map Jacking’ is Rampant, a Threat to Public Safety (Komo News)…
Street Fight Daily: Google Courts Local Media, Billionaire Prince May Back Square
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Google Helping Local Publishers Surf The Programmatic Wave
(Forbes)… Will this Billionaire Saudi Arabian Prince Back Jack Dorsey’s Square (Fox Business)… GoDaddy Will Take On Shopify With A Simpler E-Commerce Storefront Arriving This Spring (TechCrunch)…
As Seamless Nears IPO, Search and Commerce Continue on Collision Course
Last week, the Wall Street Journal reported that GrubHub Seamless had made a confidential filing for an initial public offering. The move puts the food ordering giant on a collision course with Yelp and Google as the three firms look to wrangle local consumers who increasingly expect to search, compare and buy in a single keystroke…
Street Fight Daily: Seamless Files for IPO, Norstrom’s Local Sales Slump
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… GrubHub Seamless Joins the Tech IPO Crush (Wall Street Journal)… Sales at Nordstrom’s Department Stores Continue to Shrink (Wall Street Journal)… Are Companies Tracking us, or Merely “Observing” us? (Pando)…
As Google Updates Places, Could Some Merchants Find Their Listings Deleted?
Local SEO consultants and service providers offer businesses the peace of mind that comes with knowing someone is watching the forums and industry news in order to act on policy changes and new developments quickly. Given the complexity of local SEO and the fast pace of change, it’s unreasonable to place the onus for listing management solely on the small business owner…