Street Fight Daily: Walmart Tests In-Store Pickup, LivingSocial’s Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Walmart Begins Testing Online Grocery Shopping With Local Store Pickup Option In Denver (TechCrunch)… Despite Its Woes, CMO Barry Judge Sees A Future For LivingSocial (Forbes)… Google’s Newest Secret Weapon For Local Ads (Digiday)…
Street Fight Daily: Apple Preps Mobile Payments, Starbucks Readies Order Ahead
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Pushes Deeper Into Mobile Payments (Wall Street Journal)… Starbucks is Getting Ready to Let You Order Coffee Before You Get to the Store (Quartz)… Care.com, The ‘Amazon Of Caregiving Services’ Popped 43% On Its IPO Day (Business Insider)…
Street Fight Daily: YP Buys Sense Networks, Taskrabbit Delivers Cold Medicine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… YP, a Mobile Search Firm, Buys Sense Networks (New York Times)… Walgreens Taps TaskRabbit to Deliver Cold Medicine to Shut-Ins (Mashable)… Facebook WiFi Comes to Some Netgear Routers, Allowing Small Businesses to Offer Free WiFi access (The Next Web)…
Street Fight Daily: Yelp Hits The Hill, Google Kills Another Local App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Yelp Lobbying on Patent, Copyright Reform (The Hill)… Google to Discontinue Schemer, the Goal-Sharing Service That Time Forgot (VentureBeat)… AP New Year’s Eve Photos Appear on Digital Billboards (Poynter)…
Street Fight Hosted Three Events in 2013 — Here’s What to Remember
Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…
Street Fight Daily: Google Adds Review Dashboard, Ads Enter The Car
“A roundup of today’s big stories in hyperlocal publishing, marketing commerce, and technology… Google Gives Business Owners A Single Place Online To See All Their Customers’ Reviews (TechCrunch)… Harman, Placecast Test In-car Radio Ads That Know Where You Are (GigaOm)… Uber Customer Claims Abuse And Assault By Driver. Uber Confirms: Yes, He Works For Us (PandoDaily)…
New Hires and Openings at Neuhoff Media, Google, Stephens Media, Foursquare and Clinkle
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Red Wing Publishing, Ballantine Communications, VendaAsta, Leaf, and Yelp.
Street Fight Daily: Intuit Launches App Store, Signpost Raises $10 M
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Intuit Launches An App Store For Business Owners To Find Software (TheNextWeb)… Signpost Raises $10M To Bring Online Marketing Tools To Small Businesses (VentureBeat)… Amazon Expanding Its Own Private Label Offering to Supermarket Goods (AllThingsD)…
Street Fight Daily: How Google Maps Lost, Groupon’s Risky Initiative
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Apple Maps: How Google Lost When Everyone Thought It Had Won (Guardian)… The Risky Groupon Initiative That Beat Back LivingSocial Perhaps Once and for All (AllThingsD)… American Express Teams Up With Mightybell To Connect Small Businesses With Each Other Locally (TechCrunch)…
Street Fight Daily: Facebook Tests New Ratings, Google Brings Search Offline
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Tests Out A New Star-Rating System That Could Hurt Yelp (Business Insider)… Google Brings Local Search To Digital Displays Across London (MarketingLand)… Yelp’s New Home Illustrates The Company’s Success (Forbes)…
Street Fight Daily: Square Explores IPO, Google Tests Real-World Tracking
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Square Exploring 2014 IPO With Banks (Wall Street Journal)… Google Takes Its Tracking Into The Real World (Digiday)… The Cost Of Winning: Tim Armstrong, Patch, And The Struggle To Save AOL (Business Insider)…
Street Fight Daily: OpenTable Bets On Mobile, ReachLocal President Resigns
A roundup of today’s big stories in hyperlocal content, commerce, and technology… OpenTable Bets On Mobile App To Drive Revenue (Reuters)… More Exec Changes at ReachLocal (LocalOnliner)… Will ZIP-Level Targeting Help Twitter Gain New SMB Advertisers (Screenwerk)…
Street Fight Daily: Square’s Ecommerce Push, Waze Data In Google Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Square’s Quiet E-Commerce Threat (BusinessWeek)… Waze Data Is Starting To Show Up In Google Maps (BuzzFeed)… Selling By Groupon Insiders, Like Big News, Is On Way (USAToday)…
Street Fight Daily: Groupon’s Big Redesign, Local Ad Tech Moves Outdoors
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Groupon Builds New Website, Eyeing Marketplace Growth (USAToday)… Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform (MediaPost)… Square Market Is Attracting Sellers That Have Never Taken A Reader Payment (GigaOm)…
Here’s What Twitter Needs To Do To Win Over Local Businesses
As Twitter hits the road to sell its stock to the public, the company’s monetization plans will take center stage. For Twitter’s stock to perform, the company will have to focus on growing its active user base, monetize its international users, grow mobile offerings and make money off initiatives like #music and Vine. But it will also have to crack one of the great white whales of consumer tech: the local market…
Why Partnerships Are Key to the Future of Local
The future of local lies in partnerships. That was the topic of a wide-ranging discussion between Ohad Tzur, North America Lead for Google’s Wildfire partnership program, Delivery.com CEO Jed Kleckner, and Leaf CEO Aron Schwarzkopf, during a panel at Street Fight Summit on Friday morning…
Google’s Local Social Conundrum
Google’s attempt at ushering in the Facebook-ization of search, local and otherwise, depends on a major shift in perception and engagement. It may be difficult to bring about such a shift with a “build it and they will come” approach — given the current volume of content, the emphasis on social turns Google’s rich local result set into a desert.