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LBMA: Gimbal Launches Pick-Up Solutions for Brands without Apps

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In this episode of Location Weekly, the Location-Based Marketing Association covers the WNBA teaming up with Twitter on a digital hoodie, Gimbal launching pick-up solutions for brands without an app, Kroger testing drone delivery, and IKEA and Pinterest teaming-up on “Renocations.”

Gimbal, NextNav Go Vertical with Next-Generation Location Offering

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Gimbal, the location intelligence platform, and NextNav, the developer of geolocation technologies, are coming together on a new vertical dimension that could help brands and retailers more accurately understand how customers are moving through physical spaces. The potential applications are vast, but executives at both firms see fulfillment options like curbside and in-store pickup as being some of the most immediate use cases.

Location Weekly: BMW Geo-Fencing, Gimbal Acquiring TrueX, Amazon One Payments

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In this episode of Location Weekly, the Location-Based Marketing Association covers BMW geo-fencing E-Drive zones, IKEA’s “Buy With Time” campaign in Dubai, Gimbal acquiring TrueX from Disney, and Amazon One letting you pay with a wave of your hand.

Location Weekly: Uber Eats Moves into Grocery, Foursquare Merges with Factual

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In this episode of Location Weekly, the Location-Based Marketing Association covers Uber Eats moving into grocery delivery, Foursquare merging with Factual, Filipino super app SIF expanding services during Covid-19, and the OutStreets app pivoting to monitor store shelf levels during crisis. Gimbal’s CMO/COO Matt Russo joins for the first installment of the LBMA series “Members at Home.”

LBMA Presents Location Weekly: Google Buys Pointy; TourByLocal Nabs $25M

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We start off with TourByLocal getting $25M to match tourists with 4,000 guides in 162 countries, Albertsons launching Pinterest-Powered In-Store mobile recipes, and Google buying Pointy to boost brick&mortar retail.

After the Worldline interview from NRF, we continue with news from our two member companies: Gimbal giving mobile users control over their location data and Delta reducing travel stress with updated app features.

Gimbal App Gives Consumers More Choice, Privacy Controls

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While the digital marketing industry waits for full enforcement of California’s Consumer Privacy Act (CCPA) to go into effect later this year, the mobile advertising, location solutions, and data company Gimbal is actively working to position itself as a leader in the consumer privacy space. The company recently launched a mobile app called LocationChoices, which gives consumers more control over how their data is used. Gimbal is also building a coalition with other industry players that would give participating vendors a way to systematically honor the requests of individual consumer opt-outs.

What Comes Next for Indoor Navigation? Enterprise Success, SMB Struggles

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Gimbal COO and CMO Matthew Russo says that at scale, indoor location technology is advanced enough that it works incredibly well. Russo says that at Gimbal, he has worked with major brand clients who are able to understand when a VIP walks into their lobby. They also know if the customer has waited too long at a check-in line, and they’re able to present customers with special offers or keyless check-ins at their rooms.

“But if you’re a pizzeria owner with a single storefront looking to send a push notification to people walking by, you probably won’t see the results you’re hoping for,” Russo says.

Could those scaling issues be holding back the indoor navigation industry, and if so, what’s the solution?

LBMA Vidcast: Factual Returns to Europe; Gimbal Releases Trends

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On this week’s Location-Based Marketing Association podcast: Factual returns to Europe post-GDPR, WeChat releases new facial rec. payments, Curiosity Lab teams with Georgia Tech, Gimbal releases Trends, iOS 13 changes location game, McDonald’s acquires Apprente. Special Guest: Kipp Jones, Chief Technology Evangelist, Skyhook.

Gimbal Innovates to Track Consumer Trends in the Physical World

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For years, marketers have used Google Trends to uncover insights based on search data. Now, executives at the advertising and marketing automation platform Gimbal are hoping their newest product will serve the same purpose for the physical world.

Built on top of an independent location data set, Gimbal Trends has been designed to provide marketers with a comprehensive view of consumer behavior in the real world. The product was released this morning, and already Gimbal is seeing interest from companies in the entertainment industry that are interested in leveraging the data to optimize their decision-making processes about upcoming events.

July Focus: Retail Transformation in the Amazon Age

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Street Fight is rolling into July with the monthly theme Disrupting Retail: a look at how retail continues to transform, driven by competition from Amazon and key trends like “retail-as-a-service.”

But why is this important to Street Fight (and to you)? As we continue to evolve the definition of “local,” one key component of its market opportunity is offline brick-and-mortar shopping. After all, about 90% of all U.S. retail spending, to the tune of about $3.7 trillion, is completed offline in physical stores. And that’s usually in proximity to one’s home (thus, local).

Heard on the Street, Episode 28: Location-Based Survival of the Fittest, With Gimbal

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According to Gimbal’s SVP of location platforms Adrian Tompsett, the key to the location business is having a long-term and holistic view of customer value. That means using location intelligence to go beyond just triggering promotions to increase the customers’ basket size, instead using the technology in ways that will provide additional value in the long term.

The Power of Micro-Location Technology

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The location market has matured beyond push. The value of micro-location technology is now built on hyper-accurate analytics on where users go in the physical world, allowing advertisers to re-target them with a variety of omnichannel marketing efforts. Here are a few exciting use cases that highlight the power of hyper-accurate location-based marketing technology.

LBMA Podcast: Gimbal, Grabb-IT, Uberall & Navads

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On this week’s edition of the LBMA podcast: GivePay + NYC ATM, Grabb-IT, Gimbal, Uberall acquires NavAds, Posterscope + HUQ Industries, Chevron + Visa.  Special Guest: Helen Maxfield – Aimia (with Pointr Labs).

Street Fight Daily: Google Adds Video to Showcase Shopping Ads, Snap Helps Publishers Deploy UGC

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Rolls Out Video Ads in Showcase Shopping and Shoppable Image Ads… New Hires at Uber, JumpCrew, Freckle IoT… A New Snapchat Feature Lets Publishers Create Live Stories Out of Users’ Posts…

Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up To 200 Percent… What Advertising Companies Are Doing to Capitalize on Voice Tech… Quality, Transparency of Location Data Top Concerns for Marketers…

Street Fight Daily: Brands Using Apps to Drive Revenue, Facebook Tweaks News Feed (Again)

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Three Brands Use Apps to Drive Loyalty and Revenue… Facebook Tweaks News Feed to Favor ‘Personally Informative’ Stories… How AMP Will Affect the Wider Web…

Gimbal Launches Proximity Data Platform for Mobile App Publishers

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While more consumers own smartphones than ever before, they also face an unprecedented number of options when it comes to mobile apps. For app publishers, it can be hard to stand out in the crowd — even if your service is perfect for a a specific kind of user. As a way to help publishers […]

Street Fight Daily: Google Launches Retail Ad Update, Pokémon Go to Host Local Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Courts Retail and Hotel Marketers with New Features… Ads for Specific Locations Are Coming to Pokémon Go… Why Location Isn’t Enough for Mobile Advertising…

LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pinterest, Danone + INRIX, KWIK, Dolce & Gabana, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore.

Gimbal CEO Says Getting Beacons Right Means Moving Beyond the Coupon

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“When people started thinking of beacons, they thought it was the place to [deliver] the coupon offer,” says Jeff Russakow, “but what we’re finding is that there is a broader and richer experience to be had through beacon deployment.”