Street Fight Daily: Apple Plans iBeacon Expansion, Airbnb Tests Conceirge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple’s Latest Offering Explores the Great Indoors (Wall Street Journal)… Airbnb Testing In-App Concierge Feature That Connects You With Real People at Your Destination (TheNextWeb)… Nokia Here Buys Desti to Build Personalized, Contextual Maps (GigaOm)…
Street Fight Daily: Square Reportedly Postpones IPO, Apple Brings iOS to the Car
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square IPO Postponed Indefinitely (Fox Business)… Apple to Bring iPhone Software to Cars (Wall Street Journal)… Google ‘Map Jacking’ is Rampant, a Threat to Public Safety (Komo News)…
Now That We’ve Improved Media Transparency, Let’s Do the Same With Data
In order to be effective, marketers need to know how various segment options stack up and measure up in terms of accuracy. Just like with increasing viewability, the first step toward a fix in data quality is realizing and acknowledging the problem.