Street Fight Daily: Why Hyperlocals Flop, Everyblock Launches Ads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Neighborhood Watch: Why Do Community News Sites, Once Hailed as the Future of Journalism, so Often Flop? (AdWeek)… EveryBlock Launches Native Ads (Everyblock Blog)… Far Fewer People Are Using Facebook Offers Than Facebook’s News Feed Says (Business Insider)…

4 Hyperlocal Trends to Watch in 2013

2012’s rush to capture the hyperlocal audience has begun to wane as the reality sets in that while the online SMB market is huge and untapped, it remains hard to get those mom-and-pops to spend money on newfangled marketing methods. Last year’s intense startup activity has revealed four trends going into 2013…

Sizing the Industry: Who Gets Counted as ‘Hyperlocal?’

Since we launched Street Fight in April of last year, one question has come up again and again that we don’t have a very good answer for: “How many hyperlocal news sites are currently operating in the U.S. — and is that number growing? And if it’s growing, how fast is it growing?”

EveryBlock President: Economics of Hyperlocal Editorial ‘Broken’

The MSNBC.com-owned hyperlocal network rebooted in 2011, shifted its product’s focus toward a more interactive product centered largely around user-generated content. We caught up with EveryBlock’s president, Brian Addison (who will be appearing as a speaker at the Street Fight Summit), to discuss the role of data, editorial and user-generated content in the future of hyperlocal news…

Street Fight Daily: Square Offers Flat Rate, Food Network Goes Local

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Square Offers Flat-Rate Plan for Small Businesses (New York Times)…

Food Network Goes Local, Builds Its Own Meal Finder App (GigaOm)…

Instagram 3.0 Bets Big On Geolocation With Photo Maps (TechCrunch)…

Street Fight Daily: Retailers Get Into Mobile Payments, Holovaty Out at EveryBlock

A roundup of today’s big stories in hyperlocal content, commerce, and technology... Target, Walmart and Co.: Why Leave Mobile Payments to Others? (GigaOm)… Did Yelp and TripAdvisor Push Google to Compete? (New York Times/Bits)… Founder Adrian Holovaty Leaving EveryBlock After 5 Years (Holovaty.com)…

Street Fight Daily: Foursquare Coupons, Edo’s Real-Time Offers

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Edo Launches Real-Time Local Offers Platform, Tied To Your Bank Card (TechCrunch)…

Foursquare Joins the Coupon Craze (Wall Street Journal)…

Four Reasons Why Andreessen Horowitz Is Investing $10 Million in Belly (AllThingsD)…

EveryBlock Updates App to Facilitate Mobile Sharing of Local News

Brian Addison, the company’s president, said the revamped app allows for “the sharing of news with neighbors as it unfolds.” He says that apps like Everyblock’s “help publishers stay top of mind with their audience. We’ve reached a point where having your logo occupy a prominent place on a user’s second screen is the linchpin for loyalty.”

Street Fight Daily: Glassmap and Privacy, Judging Highlight

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Why Highlight Wasn’t A Breakout Success At SXSW (TechCrunch)

Glassmap’s Founders Get Clear About Online Privacy (GigaOm)

Retailers Strike Back in Mobile Wars With … People (Ad Age)

Street Fight Daily: 02.14.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

New Pew Report About Advertising on News Sites Should Open Eyes (PoMo Blog)…

The Secret To Making Money From Great Content (Business Insider)…

Hyperlocal Marketing Offers Powerful Returns (Portfolio)…

Will Microlocal Work for Community Bulletin Board Sites?

Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…

Street Fight Daily: 01.19.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare Adds Restaurant Menus, What About Food Check Ins? (TechCrunch)…

GoLocal24: Positioning Hyperlocal at the Top of The News Cycle (Local Onliner)…

Everyblock Introduces Hyperlocal Event Listings (Everyblock Blog)…

Street Fight Daily: 01.12.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Appearing on 60 Minutes, Groupon’s Mason Says Being Founder Is an Edge (CBS News)…

Gilt Groupe CEO: Restructuring Rumors Overblown, IPO Still on Track (AllThingsD)…

Skyhook Brings Location-Based Services To the Kindle Fire (ReadWriteWeb)…

Street Fight Daily: 07.14.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

When EveryBlock was launched in Chicago in 2007, the site’s mission was to fill people in on everything going on in their individual neighborhoods. Now, with new community features in place and a presence in 16 cities, the MSNBC-owned site is planning to expand out nationally. (American Journalism Review)…

Location-based Q&A platform Localmind has raised $600,000 in angel funding. The service differs slightly from fellow Q&A apps like Opinionaided or Locql, because Localmind’s real-time, location-based platform sits on top of existing check-in services like Foursquare and Gowalla. (TechCrunch)…

Street Fight Daily: 06.21.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Just-over-two-year-old Foursquare has just announced an important milestone: 10 million user accounts. The company will pass 750 million check-ins later this week, with users are now averaging about 3 million check-ins a day. (TechCrunch)…

EveryBlock, the website that collects community news and connects neighbors with each other, has hired a new president, Brian Addison, to oversee its growth and marketing efforts. Founder Adrian Holovaty remains with EveryBlock, focusing more on product than business. (Chicago Tribune)…

EveryBlock’s Adrian Holovaty: Enabling Community Conversation

Journalist and programmer Adrian Holovaty has been building out local news databases for a while now. A former Washington Post staffer, Holovaty is also the creator of the open-source platform Django, as well as chicagocrime.org (which later was folded into EveryBlock).

His site, EveryBlock, was founded in 2007 and supported by a grant from the Knight for two years before being acquired by MSNBC in 2009. After several years of being focused on the data of hyperlocal, the site’s recent relaunch signaled a major change of course, with the understanding that community also needs to be part of the equation.

Here, Holovaty answers some questions by email with Street Fight about EveryBlock’s revamp, who is winning the hyperlocal game, and says it’s “too early to tell” on what local advertisers want from hyperlocal...

‘Newsonomics’ Author Ken Doctor: ‘The Play Is for Tablets’

Media industry analyst and consultant Ken Doctor has been watching the local news space for decades, long before “hyperlocal” was coined. He spent 21 years at Knight Ridder, where he first observed that consumers are willing to pay for local content — and contends that they are doing so even now, as they pick up their local paper. Doctor, an analyst for Outsell, a global research and advisory firm, and for his own firm, Content Bridges, frequently appears at conferences about the transformation of the news industry, and writes regular columns both on his own Newsonomics blog and for Harvard University’s Nieman Journalism Lab. He is non-plussed by hyperlocal efforts like EveryBlock and Topix but sees potential in AOL’s Patch…