Euclid | Street Fight

Street Fight Daily: Foursquare Gets a New CEO, How Apple’s iAd News Affects the Industry

The Editors

Street Fight Daily: Foursquare Gets a New CEO, How Apple’s iAd News Affects the Industry

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare CEO Steps Down as Valuation Plummets (Wall Street Journal)… What Apple’s iAd Changes Mean for the Industry (Digiday)… How Google’s Search Chief Has Been Living the “Mobile First” Life (Search Engine Land)…

LBMA Podcast: Google Glass on the Floor

Asif Khan

LBMA Podcast: Google Glass on the Floor

On the show: soon your food will text you its expiry date; The Wireless Registry launches; Source Metrics connects online ads with offline buys; Nearbytes lets you pay by sound; Banjo 4.0 hits the street; Ricoh plays catch up with Clickable Paper. And our Mobile Minute with Chuck Martin highlights some store traffic research by Euclid…

How the Internet of Things Could Spawn a New Kind of Analytics

Steven Jacobs

How the Internet of Things Could Spawn a New Kind of Analytics

A new set of technology companies are working to help transform the way businesses understand consumer behavior in the real world. Powering these new technologies is a burgeoning web of connected devices — from smartphones and thermostats to wireless routers and traffic cameras — that constantly collect a river of information about their surroundings…

7 Strategies For Local Merchants Using Big Data Services

Stephanie Miles

7 Strategies For Local Merchants Using Big Data Services

One of the biggest misconceptions about big data is that it’s only relevant for large businesses. In reality, big data services are often just as useful for local merchants on Main Street as they are for global retail chains and CPG brands. Here are seven strategies for local merchants looking to take better advantage of big data services…

Placed CEO: In the Real World, It’s People — Not Places — That Matter

Steven Jacobs

Placed CEO: In the Real World, It’s People — Not Places — That Matter

There’s a broader effort in the technology community to chart consumer behavior in the real-world, using mobile devices to measure movement throughout the the world as marketers use cookies trace users as the browse the web. Street Fight recently caught up with David Shim, the chief executive at Placed, to discuss the ins and out of charting consumer behavior in the real-world…

With Privacy Debate in Rear View, Euclid Looks to Make Offline Analytics Mainstream

Steven Jacobs

With Privacy Debate in Rear View, Euclid Looks to Make Offline Analytics Mainstream

The clamor that erupted last year after the Wall Street Journal and other mainstream outlets reported that some big retailers passively tracked users in their stores has waned in recent months, opening the door for an emergent offline analytics sector to become a mainstay retail industry. Euclid, the company that quickly became the poster-child for in-store tracking during the debate, is making its core tracking technology free this morning in an attempt to lure in the millions of smaller, more apprehensive retailers across the country…

Nomi Adds In-store Messaging to Offline Measurement

Steven Jacobs

Nomi Adds In-store Messaging to Offline Measurement

The New York-based startup is moving deeper into the proximity marketing business by adding in-store messaging capabilities to its existing measurement and analytics products. The proximity marketing product, Nomi Mobile, uses a Bluetooth LE beacon to enable retailers to send notifications, rewards, and other messaging to customers on their existing mobile applications as they walk through the store…

Why Fixing Local Marketing Means Making Tech Disappear

Steven Jacobs

Why Fixing Local Marketing Means Making Tech Disappear

Today, the local web — the network of technologies that help business and consumer interact locally — is far too opaque. Amid the rush to innovate and revolutionize the way we buy or sell goods locally, the industry has amassed a muddled soup of software that’s marked more by it’s complexity than its capability. If the last decade was about building the technologies that bring our local experiences online, the next ten years will focus on making those technologies go away…

Schumer Urges Retailers, Location Tech Companies To Address Privacy Issues

Steven Jacobs

Schumer Urges Retailers, Location Tech Companies To Address Privacy Issues

During a speech at the Street Fight Summit in New York Friday, Senator Charles E. Schumer (D-NY) spoke about his role in developing a privacy code of conduct for the location analytics industry, and the need for consumer advocates, technology companies and retailers to come together and pro-actively address the issue….

Street Fight Daily: Facebook Hits 18M SMBs, eBay Tests Local Marketplace

The Editors

Street Fight Daily: Facebook Hits 18M SMBs, eBay Tests Local Marketplace

A roundup of today’s big stories in hyperlocal content, commerce, and technologySecond Quarter Reveals Facebook’s Big Push for Local(Wall Street Journal)… eBay Is Testing A New Local Service Provider Marketplace In The UK (MarketingLand)… Angie’s List 2nd-Quarter Loss Narrows (Bloomberg Businessweek)…

Privacy Hawks in Tow, Euclid Pushes Ahead With Offline Retail Analytics

Steven Jacobs

Privacy Hawks in Tow, Euclid Pushes Ahead With Offline Retail Analytics

Amid congressional queries and rumbles in the press over privacy concerns, Euclid is pushing ahead with its effort to bring Google Analytics to the physical world. The service, which uses wi-fi signals to provide brick-and-mortar retailers with store analytics, has released a major update, adding new metrics, industry benchmarks, and a substantial redesign to its dashboard…

Street Fight Daily: Hyperlocal Targeting Faces Scrutiny, New CEO at CityGrid

The Editors

Street Fight Daily: Hyperlocal Targeting Faces Scrutiny, New CEO at CityGrid

A roundup of today’s big stories in hyperlocal content, commerce, and technology.‘Hyperlocal’ Consumer Targeting Faces Scrutiny; Senator Questions Euclid (Wall Street Journal)… Ron LaPierre CEO of CityGrid Media (Screenwerk)… Yahoo Acquires Location-based Mobile Gaming Company Loki Studios (TheNextWeb)…

Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars

Steven Jacobs

Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars

Netscape founder Marc Andreessen may think retail’s demise is inevitable, but Benchmark Capital has just made a big bet on its future. The venture firm has led a $17.3 million series B round in Euclid, a startup that uses wi-fi analytics to provide brick-and-mortar retailers with web-like reporting on in-store traffic…