How 6 Brands Are Using AR to Drive Experience Marketing

Worldwide spending on AR is expected to reach $215 billion by 2021, as new hardware ships and AR moves further into the mainstream. Acceleration in the AR market is also being boosted by brands’ growing frustration over the limitations in display advertising. With AR, brands can bypass ad blockers and unleash their creativity in a bid to capture the attention of consumers. Let’s take a look at how six top brands are using AR for experience marketing right now.

Motista Report Indicates What Brands Can Do to Spark Emotional Engagement

The report’s results suggest that brands seeking a strong emotional bond with customers today must offer consistent experiences across a variety of channels and specifically seek out emotional connections through distinct strategies tailored to that purpose.

Disney’s Deep Dive on Personality Research, and Its Potential Implications for Brand Marketers

A division of The Walt Disney Company has been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos spoke to us about how consumer personality can be understood and how the information can be used to tailor ads more precisely.

Street Fight Daily: Walmart Leverages Brick-and-Mortar to Win Online, Local Search Ranking Factors Rundown

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Discount Some Online Orders When Picked Up At the Store… Just Released: 2017 Local Searching Ranking Factors Survey Results… Uber’s Head of Communications, Rachel Whetstone, is Leaving…

Street Fight Daily: A Race for Food Delivery, Bing Refines Local Targeting

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyPostmates is Giving GrubHub Seamless a Run For Its Money (SFGate)… Bing Ads Refines Local Targeting Features (SearchEngineLand)… Apple’s New Push To Randomize MAC Addresses: What’s The Impact On Ad Tech? (AdExchanger)… ….

Street Fight Daily: Google Maps Eyes Yelp, Nextdoor Adds Business Lead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Maps Added One Of Yelp’s Best Features (BusinessInsider)… Nextdoor Hires Disney’s Christa Quarles as Chief Business Officer (Recode)… Model Number for Apple’s Mystery iBeacon Device May Hint at Upgrade to Existing Hardware (AppleInsider)…

Street Fight Daily: Turnover At Clinkle, Disney Nears Personalization At Parks

A roundup of today’s big stories in hyperlocal content, commerce, and technology>A Lot Of People Have Already Left Clinkle, A Buzzy Payment App That Still Hasn’t Launched (Business Insider)… Disney World Characters Aren’t Greeting All the Visiting Kids by Name — Yet (AllThingsD)… Can Same-Day Delivery Succeed This Time? (MIT Technology Review)…

Street Fight Daily: Twitter Tests Local Discovery, Bing Aggregates Deals (Again)

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Twitter Testing New Local Discovery Features — And It’s About Time (AllThingsD)… Microsoft Quietly Shuts Down Bing Deals, Launches Bing Offers As A Replacement (TechCrunch)… Belly Dance: Can Lightbank and Chicago’s Hot New Company Avoid Groupon’s Missteps? (PandoDaily)…

PODCAST: This Week in Location-Based Marketing — Ebay, Ozmott

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Asif’s experience at the “Your Business Is Now” conference in Hamilton; Disney re-imagines the simple cake with augmented reality; Ebay gets all grown up and smart; and Joe Walker, Founder of Ozmott chats with Asif…

Street Fight Daily: LivingSocial Co-Founder Steps Down, Foursquare Adds Bios

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Co-Founder And President Steps Down (Startup Stats)…

Foursquare Adds Bios To Profile Pages, Evolving As A More Self-Contained Social Network (TechCrunch)…

Is Hyperlocal News a Failed Business Model? (NetNewsCheck)…