dennis crowley | Street Fight

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

Noah Elkin

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

The annual Street Fight Summit assembled more than 350 marketers, solutions providers, technologists, and media executives to discuss pressing issues and developments in the connected local economy. Here are five key takeaways from the day’s keynotes, panel discussions, and fireside chats.

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

The Editors

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…

#SFSNYC: Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

Annie Melton

#SFSNYC: Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

Dennis Crowley started Foursquare in 2009 from his kitchen in Manhattan with a lofty vision: Amass enough data to map out specific areas, build a location-based recommendation engine, and create navigation software. But when the company introduced gaming dynamics to encourage check-ins, that’s what it became known for. Today, Foursquare’s ambitions and vision lie well beyond the check-in.

Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech

The Editors

Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)…

Street Fight Daily: Apple Expands iBeacon, The Hack That Saved Foursuare

The Editors

Street Fight Daily: Apple Expands iBeacon, The Hack That Saved Foursuare

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Apple Launching iBeacons To Guide Store Visitors (Associated Press)… The Brilliant Hack That Brought Foursquare Back From the Dead (Wired)… Twitter’s Dorsey Vies With SoftBank’s Son for Japan Shops (Bloomberg)…

Street Fight Daily: Behind Foursquare’s Founder, Thrillist Expands Local Coverage

The Editors

Street Fight Daily: Behind Foursquare’s Founder, Thrillist Expands Local Coverage

A roundup of today’s big stories in hyperlocal content, commerce, and technologyWill Foursquare CEO Dennis Crowley Finally Get It Right? (Fast Company)… Thrillist Expands, Becomes a Blend of Frommer’s and Foursquare (AdAge)… Seamless and the Online-Takeout Trend Makes Restaurants Queasy (BusinessWeek)…

Is Foursquare’s SMB Monetization Here for Real?

Mike Boland

Is Foursquare’s SMB Monetization Here for Real?

The company may discover that SMBs paradoxically prefer the simplicity of flat pricing over relatively complex (albeit more efficient) performance-based ads. The latter requires some degree of ongoing maintenance which challenges non-tech-savvy or time-starved (read: majority) SMBs. This is one reason for famously high churn for SMB self-serve advertising…

Foursquare ‘Opens for Business’ as Questions Loom

Steven Jacobs

Foursquare ‘Opens for Business’ as Questions Loom

Capping off a summer-long push to lay the groundwork for Foursquare’s financial future, CEO Dennis Crowley pitched the service to brand marketers at an Advertising Week event on Monday. It’s a fitting conclusion to what has been a critical period of maturation and redefinition for the company, as it looks to transition from startup heartthrob to standalone business…

Addressing Foursquare’s Engagement Problem

Alex Salkever

Addressing Foursquare’s Engagement Problem

Foursquare has an engagement problem driven by the fact that users don’t view the application as communications platform. Two-way communications have become more important as overall engagement in social media has risen. A check-in, by default, is a one-way communication and not a conversation…

Three Years After Its Launch, Foursquare Works to Become a Business

Steven Jacobs

Three Years After Its Launch, Foursquare Works to Become a Business

Three years ago this morning, Foursquare launched what one pundit called its “where-am-I-now app” at SXSW – the name did not stick. Since its launch, the location-based service has attracted over 20 million users and upwards of 750,000 merchants, has outflanked a company worth $94 billion in the location space, and crushed a competitor that was sold to said company for its parts…

Why the Merchant API Is Key to Foursquare’s Future

Steven Jacobs

Why the Merchant API Is Key to Foursquare’s Future

Last week, Foursquare updated its business page, adding case studies for merchants and use studies for brands, and generally improving the user experience. Since updating its merchant platform in the spring, the location-based social networking company has quietly launched an offensive to create a viable B2B component in their business, laying the groundwork for future monetization…

Twitter Local: @MarissaMayer, @LisaWilliams, @PerryEvans, @RobCurley and more…

Joycelene Fernandez

Twitter Local: @MarissaMayer, @LisaWilliams, @PerryEvans, @RobCurley and more…

This week on Twitter, Rob Curley notes that “innovative” doesn’t always drive readership; Closely’s Perry Evans calls Zagat “an aggregation model and methodology,” and Grapphic’s Michael Fives rolls his eyes at TechCrunch, AOL and HuffPo: It’s “like watching a bunch of spoiled children misbehave.” Read more from the hyperlocal twitterverse.