Street Fight Daily: Netherlands Hyperlocal Success, Mobile Adwords

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

In the Netherlands, a Patch-like Hyperlocal Network Is Nearing Profit (Nieman Lab)
Across its 80 sites, Dichtbij is on pace for revenue of €10 million (about $12.5 million) in 2012, according to Het Financieele Dagblad, the Netherlands’ leading financial newspaper. And its founder, Bart Brouwers, says he expects the two-year-old operation will be profitable by year’s end. “The income is higher every week,” he said.

Dennis Crowley On Reinventing Foursquare (TechCrunch)
“If anything we might have de-emphasized the check-in a little bit,” says the Foursquare CEO of the app’s redesign. “Just because we’re starting to see that a lot of the people that are using the app are not even checking in. They use it for recommendations, to explore, they use it to look up tips for the restaurant they’re currently at, to see where their friends are. We’ve been seeing this in our data for the past couple months or so.”

Google’s AdWords System Goes Mobile (Forbes)
The more than 1 million advertisers using Google‘s signature AdWords system now can run ad campaigns on the 300,000 apps running on 350 million mobile devices in its AdMob network. The move, announced this morning, means that Google advertisers can run mobile campaigns from their AdWords dashboard, running them alone or in conjunction with their Web ads.

Mobile Advertising Hit $5.3 Billion in 2011 (Mediapost)
The Interactive Advertising Bureau earlier this year estimated U.S. mobile ad spending at $1.6 billion in 2011. Looking beyond U.S. borders, the IAB issued a new report today estimating the global mobile advertising market at $5.3 billion, with a wide gap between developed and emerging regions.

TaskRabbit Founder Leah Busque Takes Back The Reins, Stepping Back Into CEO Role (TechCrunch)
Leah Busque, the founder of TaskRabbit, the web and mobile marketplace for outsourcing small jobs and errands, has reassumed the role of CEO at the San Francisco-based startup. It was just this past fall that Busque handed over the chief executive title to Eric Grosse, an experienced web executive best known for co-founding Hotwire and leading it through its 2003 sale to digital conglomerate InterActiveCorp.

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