SXSW: Foursquare’s Crowley Wants to Leverage ‘Active’ Recommendations

As Foursquare’s user base expands and its database of grows past 3 billion data points, the company’s CEO says the amount of data available will increasingly make location a fulcrum for leveraging behavior modification.

SXSW: With Pivot, Zaarly’s Focus Shifts to Merchants

Zaarly rolled out its “storefronts” initiative last fall, and soon will completely drop the consumer-generated request model it was founded around to shift entirely to a storefront selling approach. From a hyperlocal marketing perspective, one of the most profound effects of this is the way Zaarly is now counting on sellers to bring in buyers…