Sprinklr, Snaps Launch Solution to Blend Efficiency of Chatbots & Care of Human Reps

Primarily a customer experience management solution, Sprinklr believes its new integration will help brands more easily manage the transition between automated chatbots and human agents when dealing with complex customer care questions on Facebook Messenger, Twitter, and SMS.

How Mall of America Is Innovating With Local Tech and Talking Robots

Street Fight recently caught up with Sarah Townes, Mall of America’s marketing VP, to discuss the evolution of physical retail, where she’s placing her tech bets, and how location fits into the mix.

6 Vendors Using AI to Facilitate Live Events

Leveraging artificial intelligence and machine learning algorithms, vendors are finding ways to streamline some of the most complex operations—such as estimating the number of attendees and anticipating how many products each attendee will need—in live event organizing.

How AI Bots, Voice Assistants Are Changing Shopper Behaviors

Rapid changes in the way people communicate aren’t just impacting personal relationships, they’re also hitting the retail market as consumer preferences evolve. In a new report released just this morning, the post-purchase solutions provider Narvar uncovers generational differences in how consumers prefer interacting with retailers.

7 Ways That Brands Can Make Chatbot Conversations More Authentic

Chatbots are transforming the customer experience and quickly moving into new sectors — but before marketers can expect conversation-mimicking software and artificial intelligence to replace live customer service representatives, they’ll need to find ways to overcome some consumer obstacles.

What Does the Bot Bubble Mean for Facebook’s Long Game?

“Facebook has long been a force in post-sale retention and Messenger can really play a huge part as a CRM tool,” Mike Blumenthal tells David Mihm. “I see it as the “real” social network… the one where folks communicate with those closest to them.”

Using Chatbots to Improve the Customer Experience

Although automated messaging has been around for years, today’s chatbots combine machine learning with artificial intelligence to create enhanced user experiences. Chatbots are also giving brands a chance to flex their creative muscles, utilizing technology in innovative ways.

Just How Big a Deal Are Voice Search and Chatbots for Local?

At Street Fight Summit we raised a little controversy around the potential disruptiveness of voice search to the hyperlocal economy. Street Fight believes voice search is a critical emerging technology, a view that seemingly contrasts with that of many companies on the supply side of hyperlocal.

Street Fight Daily: Google Begins Mobile-First Indexing, Apple News Drives Traffic for Pubs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Begins Mobile-First Indexing, Using Mobile Content For All Search Rankings… Apple News Drives Significant Traffic for Some Publishers, But Measurement Remains Iffy… The Economist Turns to LinkedIn over Pinterest and Tumblr…

flok Launches Chatbots to Bolster Customer Engagement for Local Businesses

With chatbot technology, communications between local businesses and their customers via flok can now evolve into more complex conversations. These conversations yield better data for the business owner and more detailed information as well as a more engaging customer service experience for the consumer.

Will Phone Calls Survive the Chatbot Apocalypse?

The trillion dollar question is if this emerging chatbot technology will annihilate the phone call. Though I’m bullish on messaging and chatbots, the answer to that question is likely no.

Can Facebook Messenger Become an Effective Local Marketing Platform?

The pieces are in place for Messenger to become a major new marketing platform. Indeed, the various (mostly mobile) use cases range from customer service to e-commerce. So far, none of my experiences has been great. But there’s huge potential over time.

Automating Local Commerce: Rise of the Chatbots

Bots could displace apps just as apps displaced search. “Search started with consumers typing into a box,” Pingup’s Ron Braunfeld said recently. “[AI] is all about knowing where you are, time of day, what’s in your refrigerator; and giving you the right information without having to search.”