Here’s How Marketers Are Using Mobile This Super Bowl

In an age when marketers can reach a hundred million people each day by lunchtime, the draw of the Super Bowl’s 184 million viewers has lost some of its luster. But Madison Avenue is focusing on another number: $14.3 billion. That’s the amount that consumers plan to spend on food, beer and other goods for the big game…

How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales

Retailers have a plethora of customer data and technologies at their disposal which can be effectively combined to personalize the brick-and-mortar shopping experience. By tapping into the rich analytics and capabilities of these cross-functional offerings, they can be well positioned to regain market share..

Local Marketing a Rising Priority for National Brands

A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical to their overall marketing strategy — and that local marketing efforts outperform national campaigns…

Big Possibilities for Brands With New Facebook Targeting Tool

In October, Facebook launched a long awaited feature for many small business marketers: the ability to reach people nearby. Now big brands are finding ways to to leverage the new Facebook Local Awareness ads — and do so at scale…

An Opportunity for Mobile in the Middle of the Marketing Funnel

The mobile industry has struggled to find its place in a crowded marketing landscape, sandwiched between an entrenched television industry, which controls billions in branding dollars, and a formative paid search sector that dominates the ready-to-buy consumer. But Michael Hayes, the executive in charge of turning UberMedia into a profitable business, believes that the mobile industry could find its sweet spot selling to consumers in the middle…

Street Fight Daily: Nokia Yanks Maps App, Groupon’s Bowl Game Conundrum

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Nokia Yanks Here Maps From Apple’s App Store (AllThingsD)… When Bowl Tickets Go on Groupon, Colleges Pay the Price (USAToday)… Tribune Closes $2.7B Deal for Local Holdings Stations (Poynter)…

VIDEO: Why Brands Are Warming to Hyperlocal

For large brands, the upside of local is often shrouded in operational headaches, and overshadowed by the complexities of coordinating a decentralized, and often chaotic, campaign. Thanks to the rapid adoption of mobile devices and new innovations among vendors however, brands’ attitude to local are starting to change…

The Local Marketer’s Guide to Facebook

What steps should local marketers take to maximize the value of their Facebook presence? First, marketers should claim location pages and optimize their presence for Graph Search. Second devise a complementary content strategy for corporate brand pages. Local marketers should also consider using Facebook ads to supplement organic pages content…

Street Fight Daily: Newspaper Revenues Sink, Why ZocDoc is Winning

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Newspaper Ad Sales Skid for Seventh Straight Year (Newosaur)… Why ZocDoc is Winning: Dissenting Employees, Unlimited Vacation, & Diet Coke (VentureBeat)… Brands Buy Real-Time Mobile Ads Based on the Weather (AdWeek)…

Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Local Business Sales Intelligence Platform Radius Raises $12.4M From American Express And Others (TechCrunch)… Retailers to Ring Up Sales Via Mobile (The Wall Street Journal)… Indoor Venues Are The Next Frontier For Location-Based Services (Forbes)…

Street Fight Daily: Same-Day Delivery, Managing Competitors in Hyperlocal

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Instantly Yours, for a Fee (The New York Times).. Making of a Hyperlocal: Competitors (Sarah Hartley).. Social-Local Optimization: A Strategic Imperative in 2013 (iMedia Connection)…