PODCAST: This Week in Location-Based Marketing — Foursquare, Project Noah

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the IOC Foursquare campaign, and at whether Fox’s breakout television series Touch can help AT&T’s airgraffity. Plus news from Navizon, Bing, Geofeedia, Exec App and Scoutmob as well as our resource of the week and special guest Yasser Ansari of Project Noah…

Study: Restaurants, Autos Are Top Local Search Categories

In both mobile and online searches, restaurants and automotive took the No. 1 and No. 2 spots, respectively. However, while movie theaters, beauty services, and hotels filled out the 3rd through 5th slot for mobile, finance, real estate, and legal figure 3-5 overall in online searches…

Overview: Cerberus Acquires AT&T Ad Solutions, AT&T Interactive

Cerberus’ challenge will be to continue to purposefully and aggressively reorient an organization which has the dying print directory business in its DNA. The assets at their disposal are quite impressive but can the leadership let the past go and embrace the very fast-moving innovation now occurring in online and mobile?

Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AT&T Sells Majority Stake in Yellow Pages to Cerberus (New York Times)…

New Groupon Lawsuit Targets Execs, Seeks Board Seats for Shareholders (PaidContent)…

Before Local-Mobile Revenues Can Grow, Major Problems Must Be Solved (ScreenWerk)…

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has the ability to influence somebody in a specific place. It appears that some brands are getting the message…

Leonsis: New Local Opportunity ‘Where Social, Video and Mobile Intersect’

In a video interview with BIA/Kelsey, online pioneer, Groupon Vice Chair and ILM East Keynoter noted: “It is a much bigger idea than a simple directory or city guide or newspaper.” The next marketplaces are for “socially astute audiences,” he said…

Street Fight Daily: 12.09.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon in Talks to Acquire Clever Sense, the Startup Behind ‘Alfred’ (TechCrunch)…

Google Isn’t Done With Location, Launches Schemer in Private Beta (The Next Web)…

LevelUp Releases HTML5 Web App To Make Its Payments Solution Ubiquitous (ReadWriteWeb)…

Street Fight Daily: 08.25.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Amazon.com is rolling out its daily deals offerings in Manhattan and Brooklyn today. One thing AmazonLocal can do, which Groupon and other deals sites cannot, is promote still more deals on Amazon itself. (New York Times/Bits)…

Local news remains – oddly – one of the final frontiers not yet conquered under the Internet’s mighty dominion. But its time seems to be arriving, and experiments abound. (American Journalism Review)…

Street Fight Daily: 07.13.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Zaarly, which just launched an app for Android, connects buyers and sellers in a localized market place, reverse Craigslist-style, by allowing users to post what they’re looking for (beer, a massage, or an iPad), how much they’re willing to pay for said good or service, and how soon they need it. (TechCrunch)…

AT&T Interactive has announced the formal launch of in-app local ads on its mobile ad network. The rollout will allow developers to target ads based on a user’s location and potentially earn more revenue from higher ad rates. (MediaPost)…

Street Fight Daily: 05.03.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Add another big player to the list of Groupon competitors: AT&T. The telecom giant Monday began pre-registration to consumers in Los Angeles, Atlanta and Dallas-Fort Worth for a service via the company’s yp.com that will send daily deals to consumers. (Mashable)…

New York magazine is about to launch a weekly “deals” e-newsletter and online adjunct, but instead of matching offers play to advertisers, it will aggregate “the best of the best” of other e-commerce sites’ picks. (PaidContent)…

“Location is a serious battleground, and whoever has the best handle on it, both gathering it and using it, is best positioned to reap a lot of money as we build a lot of services based on location,” writes Ryan Kim. (GigaOm)…