Native Ad Industry Booms, Capitalizing on Hunger for Ads That Don’t Look Like Advertising

Native ad firm AdYouLike is staking its reputation on the assumption that the ads you like may not look like ads. That bet appears to be paying off, as a report from the firm shows the native ad industry set to grow to $400 billion by 2025, a 372% jump from the projected size of the market in 2020.

Retailers Use AI for In-Store Experimentation, Customer Service

Brick-and-mortar retailers are looking for an edge in their fight against the e-commerce behemoths, and as the battle rages on, it’s looking like artificial intelligence might be the answer.

Toward a Better Definition of AI in Internet Communications

Under broad scrutiny, AI stands for “that thing we do with computer data manipulation that is somehow more complicated than layering algorithms on to data structures. But neither do we agree that the current state of AI represents actual computer or machine learning.

Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”

Survey of Brand Retailers Highlights Accelerated Adoption of AI-Powered Marketing

A new survey sheds light on how major brands are investing in artificial intelligence and what decision-makers in the retail and e-commerce industries should be doing to better harness the technology.

5 Quick-Serve Restaurant Brands Using Artificial Intelligence to Change the Way We Eat

The type of ultra-personal service that was once offered by waiters at mom-and-pop diners is now being duplicated by highly-sophisticated computer algorithms, as many of the country’s largest restaurant chains start investing more in artificial intelligence technology.