Street Fight Daily: Yext Set to Raise $115.5M in Today’s IPO, Snap Offers Brick-and-Mortar Attribution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext is Set to Raise $115.5 Million in IPO After Final Pricing… Snap Advertisers Can Now See if Their Ads Increase Foot Traffic… Will it Blend? Oath Will Combine Disparate AOL-Yahoo Ad Tech Assets…
Street Fight Daily: How Amazon Shipping Impacts Small Retailers, Facebook Updates Instant Articles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Free Shipping Pushes Small Retailers, Delivery Firms to Compete… Facebook Updates Instant Articles, Encourages Email Sign-Ups… Native Ad Spend Increased 600% in 3 Years, But Early Adopters Are Bailing…
Street Fight Daily: Starbucks to Test Mobile Order-Only Store, Amazon and Walmart Wage Price War
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks to Test Mobile Order and Pay-Only Store at Headquarters… Amazon and Walmart Are in an All-Out Price War that Is Terrifying Big Brands… How The New York Times, The Huffington Post, and CNN Approach Platforms…
Street Fight Daily: Amazon’s Brick-and-Mortar Ambitions, Uber Suspends Self-Driving Cars After Crash
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s YouTube Has Continued Showing Objectionable Ads Despite Advertiser Pushback… Uber Takes Self-Driving Cars Off the Road After One Flips Over in Arizona… Amazon’s Ambitions Unboxed: Brick-and-Mortar Stores for Appliances, Furniture, and More…
Street Fight Daily: Uber’s Secret Tools Undercut Competitors, Marketers Take on Google
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ShopTalk ’17: Retail Brands Focus on Amazon ‘Work-Arounds’… Uber Employees Still Use Secret Tools to Target Drivers and Undercut Competition… Opportunity Knocks: Marketers and Media Take On Google…
Street Fight Daily: Facebook Recommends Local Businesses, Google Maps Supercharges Location Sharing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests an Enhanced Local Search and Discovery Feature Offering Business Suggestions… Google Maps Supercharges Location Sharing, Begins Drooling Over Your Data… AT&T, Verizon Pull Ads from Google Over ‘Hate’ Videos…
Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…
Street Fight Daily: Amazon Tackles Brick-and-Mortar, WhatsApp Tests Chat Tools for Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Confirms Plans for a 10th Book Store, Demonstrating Commitment to Brick-and-Mortar… WhatsApp Tests Business Chat Tools in Search for Revenue… Joe Ricketts, Local News Publisher and Trump Backer, Acquires Gothamist Websites…
Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…
Mobile Payments: Does Local’s Holy Grail Have Holes?
Mobile payments continue to be equally opportune and elusive. The potential benefits are huge, but I’m skeptical that mainstream consumers will alter their entrenched habits when they still don’t see cash or credit cards as a pain point.