Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants Businesses to Text with Android Messaging Service… Dash Aims to Turn Driving Machines into Data-Driven Machines… How Retailers Can Best Position Themselves to Thrive in an Age of Disruption…
Street Fight Daily: Google Home Enables Retail Purchases, IBM and Visa Partner for IoT Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Can Now Buy You Stuff from Over 50 U.S. Retailers… Visa, IBM Team for Consumer Payments through IoT Devices… Facebook Isn’t Going After LinkedIn, It’s Chasing a Much Bigger Jobs Market…
Street Fight Daily: Yahoo and Verizon Near Cheaper Deal, Facebook Adds Job Postings for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo and Verizon Are Said to Be Near a Cheaper Deal… Facebook Swipes at LinkedIn by Letting Brands Post Job Openings on Pages… Snap Sets Valuation at $19.5 to $22.5 Billion as IPO Approaches…
Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions
“We cannot afford for a campaign to be ineffective, which to us means that we need every campaign to bring in enough money to at least pay for itself,” says My Amazing Maid owner Royce Ard . “Almost all of our marketing expenses are for acquisition-type campaigns to attract new customers.”
Street Fight Daily: How Brands Fare on Snapchat, Facebook Reaches Out to Local Newsrooms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report from Snaplytics Breaks Down How Brands Fare on Snapchat… Facebook is Beginning to Reach Out to Local Newsrooms… Google Maps Adds Feature Allowing Users to Plan and Share Itineraries…
Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…
7 Fresh Ways SMBs Are Using Social Media for Marketing
In order for business owners to maximize the impact of their expanded social media budgets, they need to think outside the box and try new tactics for reaching consumers online. Here are seven examples of fresh new ways that small and mid-size businesses can use social media for marketing in 2017.
Street Fight Daily: Facebook Looms Over Snap IPO, Inside a Local Publisher’s Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Rival’s Shadow Looms Over Snapchat IPO… How Local Publisher Technically Media Is Diversifying Its Business with a Community Focus… Marketo CEO on the Company’s Big Plans to Take On Big Marketing Clouds…
Case Study: East Coast Wings Uses Localized Ads to Fight Against Post-Super Bowl ‘Wing Fatigue’
Fast-casual dining franchise East Coast Wings + Grill created locally-relevant social media campaigns to target consumers and gauge foot traffic results during last year’s Super Bowl. Now one year later, Director of Marketing Maria Capparelli says East Coast Wings plans to continue delivering locally targeted ads and posts.
Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Technology Likely to See Widespread Consolidation in 2017… Snapchat’s Ad Platform is Growing Quickly, But Will It Ever Reach Facebook’s Heights?… Google Parent Alphabet Finds New Growth Beyond Search…
Street Fight Daily: Social Platforms Bring Pubs Limited Cash, GM Enables In-Car Data with New SDK
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deals with Facebook and Snapchat Are Popular, But They’re Not Big Money-Makers… GM’s New SDK for In-Car Infotainment Apps Offers Access to Nearly 400 Data Points… For Retail, the Next Big Tech-Driven Shakeup is Organizational…
Street Fight Daily: Here Helps Baidu Expand Mapping Service, Retailers Use Tech for Personalization
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Partners with Baidu to Expand Its Mapping Service to Europe and Beyond… How Retailers Use Personalization — If They Do At All… Facebook Measurement: The Walled Garden is Cracking a Window…