Yelp, Foursquare, and the Downsides of Mobile-First
In an era where the “mobile-first” motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. While Yelp continues to benefit from desktop search, mobile-first Foursquare has struggled to sustain the explosive growth it saw early on — partly because its influence on the web ecosystem remains relatively weak…
Street Fight Daily: Foursquare Charges Fees, Intuit’s M&A Machine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Will Start Charging the Heaviest Users of its Places Database (TheNextWeb)… With Its M&A Train Rolling, Intuit Looks to Prove the Big Company Can be a Good Home for Small Firms (Pando)… Apps Now Account for Half of All Digital Media Time (MarketingLand)…
Street Fight Daily: Foursquare Execs Decamp, Apple Mulls Mobile Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s COO, Biz Dev Head Are Leaving (Recode)…
Apple Discussing iPhone Payments Service With High-profile Retail Brands (9to5Mac)… Ad Tech Companies Create Mobile Ad Exchange to Rival Google, Twitter (AdAge)…
Street Fight Daily: Square Adds Loans, Foursquare Declares Search Broken (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expands into Small Business Loans (Financial Times)… Foursquare Declares Local Search (Yelp And Google) Broken, Vows Fix With Personalization (TechCrunch)… The FTC Condemns the Data Brokerage Industry’s Collection Practices (Pando)…
Watch Out Yelp and Foursquare — Facebook Starts Flexing Its Local Muscles Again
During a presentation at Internet Week in New York on Thursday, Justin Moore, an engineering manager at Facebook, offered a full-throated pitch for the company’s local data initiatives. Moore, a former Foursquare engineer who joined Facebook in early 2012, says a team in the company’s New York office has spent the past two years turning the 32 billion pieces of location-tagged content, which have been created on the social network, into a sprawling database of places that spans the globe…
Street Fight Daily: Axciom Adds Offline Data, Facebook’s Foursquare-esque Cards
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Acxiom Acquires LiveRamp to Boost Offline-to-Online Data Capability (AdAge)… Facebook is Testing Foursquare-esque Cards to Tell You More About Where You’ve Checked In (Verge)… Square’s Status? It’s Complicated (Fortune)…
Why One Investor Thinks Foursquare Has a Future in Ad Tech
Add this to the interesting-but-never-going-to-happen suggestion box for Foursquare: ditch the consumer business altogether. Nihal Mehta, a New York-based entrepreneur-turned-investor, thinks that Foursquare might find a bigger business by bailing on its local search ambition to put its algorithm to work as an attribution product for mobile advertising…
What’s in a Swarm? Making Sense of Foursquare’s Split
It’s hard to envision now, but it could be that a decoupled discovery and recommendation service will be just what Foursquare needs to scale its dataset beyond entertainment and to encourage users to improve the quality and accuracy of venue information. These developments would turn Foursquare into a viable competitor to data aggregators like Infogroup and possibly to Google Maps itself…
In Foursquare’s ‘Unbundling,’ Does the Tail Wag the Dog?
Foursquare announced plans Thursday to spin off the company’s trademark social networking service into a separate app and focus its branded application entirely on local search and discovery. The move — what the company has called ‘the unbundling’ — represents a pivotal adjustment by Foursquare to the sensitivities of a mainstream consumer in an increasingly connected real-world experience…
Street Fight Daily: Foursquare Splits App, Groupon Goes After Costco
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Swarm: Foursquare’s ambitious plan to split its app in two (Verge)… Groupon Goes After Costco And Sam’s Club With Groupon Basics, A Portal For Home Goods (TechCrunch)… Uber Gears up to Launch ‘Uber Family’ Service & Eyes a New Batch of Cities (VentureBeat)…
Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo
Size matters for Heineken, which is why the global beverage brand took a close look at Foursquare’s 40 million users and 3.6 million check-ins at bars, restaurants, and nightlife venues when deciding whether to partner with the vendor on its 2014 mobile campaign. “As a brand, we are always investigating new and innovative ways to bring our programs to life,” Heineken brand manager Bram Reukers told Street Fight…
Street Fight Daily: Foursquare Ads Tap Twitter, Airbnb Courts Cities
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s New Ads Tap Twitter And Require $100K Commitment (AdWeek)… Airbnb Cozies up to Cities (Fortune)… Charting the Years-Long Decline of Local News Reporting (Washington Post)…
Street Fight Daily: Airbnb’s Grand Plans, Foursquare’s Recommended Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Airbnb’s Grand Hotel Plans (Fast Comapny)… Foursquare CEO: How We’ll Tell You Where To Eat And What To Order (ReadWrite)… Matt Cutts: Google Mobile Queries May Surpass PC Search This Year (SearchEngineLand)…
Street Fight Daily: Google Kills Offers, Foursquare Reveals Revenues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Shuts Down Self Serve Offers Product (Blumenthals)… Foursquare CEO Dennis Crowley, Rebuffing Sale Offers, Says Revenues Grew 500% in Q1 2014, 600% In 2013 (TechCrunch)… Short-term Profit Taking vs. Long-term Value Creation: The Future of PayPal (LinkedIn)…
Street Fight Daily: Square Makes Loans, Why Microsoft Invested in Foursquare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Square Capital, Square Begins Offering Controversial Merchant Cash Advances (Recode)… It’s Now Obvious Why Microsoft Invested Millions In Foursquare (Business Insider)… Uber Says it Doesn’t Discriminate by Neighborhood in Chicago (GigaOm)…
Street Fight Daily: Microsoft Invests in Foursquare, Target Turns to Chip and Pin
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Foursquare Teams With Microsoft for Dollars and Data (Wall Street Journal)… Target Vows to Speed Anti-Fraud Technology (New York Times)… Satya Nadella: Our SMB ‘Ringer’ at Microsoft (Local Onliner)…
Street Fight Daily: Foursquare Teams With Seamless, Lawsuit Questions Square Story
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Foursquare Can Now Satisfy Your Appetite At Home With Integrated Seamless And GrubHub Ordering (Pando)… Lawsuit Questions Square’s Start-Up Story (New York Times)… PayPal Wants Role in Apple’s Mobile Payments Dreams (Recode)…
Street Fight Daily: Foursquare Raises Another $35M, eBay’s Strategy for Offline Commerce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…. Foursquare Raises a $35 Million Round and Adds DFJ’s Schuler to the Board (AllThingsD)… EBay’s Strategy for Taking On Amazon (New York Times)… Nextdoor Talks Growth, Now Being Used In One In Six Neighborhoods In The US (TechCrunch)…
30 Days Into Foursquare’s Great Schism: The Good, the Bad, and the Ugly
Vitals include whether or not Foursquare die-hards will migrate to Swarm. More importantly, will peeling off social and location tracking features to Swarm make Foursquare proper the more broadly applicable and mainstream-friendly local discovery engine it’s hoping to be?