Street Fight Daily: A Deep Dive into the Yahoo-Google Partnership, Square’s IPO Struggles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Does Yahoo’s New Google Partnership Mean for SEO’s Future? (Search Engine Land)… Square, Facing a Chilly Market, Persists in Pursuing IPO (New York Times)… Pinterest Sharpens Its Visual-Search Skills (Wall Street Journal)…
Openings and New Hires at Groupon, Rocket Fuel, and Xaxis
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Groupon appoints another new CEO, Xaxis spinoff Light Reaction gains a vice president of global operations, and programmatic leader Rocket Fuel adds political veterans in anticipation of new online ad spending for the 2016 election cycle.
Q3 Earnings Roundup: Shift to Mobile Presents Commerce Challenge for Yelp, Angie’s List, Groupon
Consumers are spending more time on their mobile devices than ever, a shift that is affecting both traditional and digital businesses. Recent earnings reports from Yelp, Angie’s List, and Groupon indicate that some of these publicly traded local mainstays are handling the transition better than others, particularly the rising challenge to effectively combine content, commerce, and services.
Street Fight Daily: Amazon Kills Its Groupon and Square Competitors, the Rise of Hypertargeted Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Kills Two Businesses: Local Daily Deals and Its Square Competitor (Recode)… The $21.8 Billion Reason Ultra-Personal Online Ads Are Coming (Fast Company)… Pondering Homejoy’s Failure (Medium)…
Street Fight Daily: Facebook’s ‘Local Market’ Feature, Google Tries Foursquare Tips for Google Now
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing a New Feature That Makes It More Like Craigslist (Business Insider)… Google Is Testing Foursquare Tips in Google Now, Even When the App Isn’t Installed (VentureBeat)… Amazon Launches ‘Pay with Amazon’ Buttons for Mobile Apps (Recode)…
Street Fight Daily: Uber Seeks to Raise Another $1B, Is Amazon Building Its Own Shipping Network?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Said to Plan Another $1 Billion in Fundraising (New York Times)… Amazon May Be Building a Team That Will Help It Replace FedEx and UPS (Business Insider)… Mobile Payments Will Triple in the U.S. in 2016 (eMarketer)…
Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…
Street Fight Daily: Groupon’s Wine Label, Porch Keeps Growing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Groupon Uncorks Its Own Wine Label (Chicago Business Journal)… Can Porch.com Become LinkedIn For Your House? (Fortune)… For Location-Tracking Startup, a Data-Privacy Odyssey (Wall Street Journal)…
Revived EveryBlock Looking to Work With Community News Sites
EveryBlock is back in business under its new operator, Comcast. Re-launched in Chicago last January and in Philadelphia in August, it will be expanding to five more cities this year. Here, Comcast Local Media Director Paul Wright defends the old EveryBlock, and details new features of the resurrected data aggregator…
How Community Involvement Can Pay Off for Local Publishers
Commuter traffic tie-ups and convenience store holdups can’t be the heart of a community news product. “Duty” coverage is still part of many sites’ content menu, but, by itself, it can’t build a solid relationship with community. The trick is to empower users “to take action to improve their communities”…
Brady on Thunderdome: The Glue at the Core Was Never Able to Dry
“The local digital news solution is probably going to come from new players rather than legacy ones,” says outgoing Digital First Media editor-in-chief Jim Brady. “It’s extremely hard to try and create that next-generation local news product while you’re dealing with the rapid decline of your core business. … Somewhere in that broad swath of experimentation are all the pieces for a successful model. It’s just a matter of time until someone finds the right mix.”
For Local Tech, Fragmentation Is a Problem to Solve — Not Avoid
There’s been a noticeable increase in the number of partnerships, ecosystem-driven startups, and overall coordination among the companies looking to help us buy and sell stuff in the real-world. The shift could have deep implications for existing companies, and may create new opportunities for a number of new startups…
Street Fight Hosted Three Events in 2013 — Here’s What to Remember
Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…
Street Fight Daily: Google Adds Review Dashboard, Ads Enter The Car
“A roundup of today’s big stories in hyperlocal publishing, marketing commerce, and technology… Google Gives Business Owners A Single Place Online To See All Their Customers’ Reviews (TechCrunch)… Harman, Placecast Test In-car Radio Ads That Know Where You Are (GigaOm)… Uber Customer Claims Abuse And Assault By Driver. Uber Confirms: Yes, He Works For Us (PandoDaily)…
Street Fight Daily: eBay Aims at Angie’s List, Isis Expands Nationwide
A roundup of today’s big stories in hyperlocal content, commerce, and technology… eBay Debuts New Angie’s List Competitor And Local Service Provider Marketplace, eBayHire, In The US (TechCrunch)… Carrier-Backed Isis Mobile Payment System Rolls Out Nationwide (Verge)… Flush with Cash, NextDoor Adding 100 Neighborhoods a Day (Screenwerk)…
Schumer Urges Retailers, Location Tech Companies To Address Privacy Issues
During a speech at the Street Fight Summit in New York Friday, Senator Charles E. Schumer (D-NY) spoke about his role in developing a privacy code of conduct for the location analytics industry, and the need for consumer advocates, technology companies and retailers to come together and pro-actively address the issue….
Why Partnerships Are Key to the Future of Local
The future of local lies in partnerships. That was the topic of a wide-ranging discussion between Ohad Tzur, North America Lead for Google’s Wildfire partnership program, Delivery.com CEO Jed Kleckner, and Leaf CEO Aron Schwarzkopf, during a panel at Street Fight Summit on Friday morning…
Mobile Payments Startup Flint Raises $6 Million in Series B Round
Flint wants to tap into local commerce by bringing payment processing, and basic marketing capabilities, to mobile — without a dongle. The Redwood-based company announced a $6 million series B round of funding at Street Fight Summit this morning to expand its solution, led by Digicel Group with additional funding from SVG Venture…
DEBATE: The Marketing of SMB Marketing Solutions
Speculation over the best model for providing and marketing SMB solutions — do-it-yourself (DIY), do-it-for-me (DIFM), or the middle-ground option, do-it-with-me (DIFM) — has been swirling for years. Columns from two Street Fight contributors indicate that while technology is part of the current problem, it’s undoubtedly part of the solution as well.