Local News Pioneer Mike Orren on Industry’s Future: A Steep but Climbable Hill

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“There are no silver bullets,” Mike Orren tells Tom Grubisich. Local news “has always been a complex industry, and advertising, marketing services, managing the print demand—all are going to continue to be a part of the equation.”

Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Marketplace Launches New Services Feature in Partnership with On-Demand Startups… A Fifth of Amazon Merchants Sell More Than $1 Million a Year, Double Last Year’s Share… How the Washington Post Is Building Its Tech Platform, Arc…

Heard on the Street, Episode 4: Growing the SMB Pie with Ilir Sela

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What are the nuances and tactical imperatives of selling pizza locally? For one, it compels a highly verticalized approach: It’s all about focus and specialization on the sector’s unique operational challenges, according to Slice Founder and CEO Ilir Sela, our latest guest on Heard on the Street.

How Savvy Restaurateurs Make the Most of Online Ordering

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“What increasingly separates top-performing restaurants from the pack is their ability to transform insights from data into strategies to grow,” says Liam Oliver, director of products for Valassis Local Solutions. “Savvy restaurateurs drive incremental revenue by designing promotions that raise the average order value.”

Street Fight Daily: Google to Follow IAB’s GDPR Approach, How Restaurants Can Crush Digital

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Significant Move for Publishers, Google Plans to Commit to IAB’s GDPR Approach… How Savvy Restaurateurs Make the Most of Online Ordering… Banned from Amazon: The Shoppers Who Make Too Many Returns…

Location Targeting Presents Opportunity to Capitalize on Growing Memorial Day Spending

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With eight-in-10 U.S. adults now planning to spend an average of $486 over the holiday weekend, Vistar and MFour found that Memorial Day weekend has become one of the most popular shopping holidays of the year.

NinthDecimal Launches Toolset to Identify True Growth Metrics

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The omnichannel marketing platform NinthDecimal announced major changes to its measurement platform this morning, as it launches new KPIs designed to provide insights into what’s driving customer growth and acquisition for brands.

SMB OS Operators, Part III: Booker

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Recently acquired by MindBody, Booker has been living out the principles of SMB OS long before we started calling it that. In this interview, Booker CEO Josh McCarter explains how his business helps SMBs go beyond typical marketing tactics to attract and keep customers coming back.

Street Fight Daily: Adobe Buys Magento, Inside Google’s Rise to Digital Ad Dominance

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Adobe Buys Magento to Become Digital Ad Design Powerhouse… How Did Google Get So Big?… Some Companies Shrug Off GDPR…

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

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“Our secret sauce is our ability to connect brands with consumers on a local level, via authentic local influencers,” says Macaroni Kid co-founder Eric Cohen. “Other media outlets can plug into an algorithm to target an audience. We have local moms telling other local moms the scoop as they hand out samples.”

Street Fight Daily: Square Embraces Sales and Moves Beyond SMBs, The Staying Power of Email

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As It Grows, Square Deploys Sales Force to Acquire SMB Customers & Bigger Brands… Selling to Multi-Location Brands: Building on Omnipresent Email… Microsoft Acquires AI Company to Make Cortana and Bots Sound More Human…

Openings and New Hires at Verve, Yelp, Star Tribune

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Every few weeks, Geoff Michener takes stock of some of the latest hires and openings in hyperlocal marketing, tech, and media. This edition includes openings and new hires at Digital Remedy, Shoptiques, adMarketplace, and Motista.

Raise Report: JumpCrew, Gamalon, Tailor Brands Score New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Good Eggs, MemSQL, Auth0, and Dashdash.

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Lures Back E-Shoppers With Abandoned Carts… Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors… Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests…

Consumers Demand Personalization, Range of Features from Brand Apps

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Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated.

Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Demand Personalization, Range of Features from Brand Apps… Chasing AWS and Azure, Google Acquires Cask Data to Beef Up on Big Data Analytics… In the Pivot to Paid, Publishers Fear the Churn Spiral…

What Gmail’s Redesign Means for Email Marketers

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Google’s recent announcement that it would launch a major Gmail redesign and roll out new features was met with a collective ‘meh’ from users, but Gmail’s new features could bring big changes for email marketers.

Cousins Subs Leverages Social, Marketing Tech to Stay Local

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Look at the menu board at Cousins Subs, and you’ll immediately notice how important local is to the restaurant’s brand. But the commitment extends beyond the Wisconsin cheddar cheese featured among the Midwest chain’s list of local ingredients—it goes all the way back to how the brand chooses to represent itself on social channels.

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Programmatic AR Ads Are Gaining Traction… Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items… Another Ad Tech Firm Reduces European Operations Ahead of GDPR…

Dstillery and Captivate Partner to Go Beyond Location-Based Targeting

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Audience targeting is getting smarter, and reaching new customers ideal for a given brand’s campaign is getting more feasible thanks to a partnership between location-based digital video network Captivate and marketing intelligence firm Dstillery.