Alexa Has the Confidence of SMB Marketers. Should It?
Forty-eight percent of marketers surveyed by Uberall said they trust the e-commerce giant over its competition when it comes to marketing applications of voice technology in these early days of the medium. Google Assistant had the vote of 29% of the market, with Apple’s Siri scoring a surprisingly high 17% given the widespread consensus that voice is really a two-way race at the moment.
Data Science as a Solution: conDati Opens Doors for Digital Retailers
The pitch is that today’s marketers with omnichannel inspirations need a machine learning-driven platform that will not only assess the success of campaigns across several media but also point them toward paths for future success. That’s an expensive technical infrastructure to create in-house, and conDati’s betting its solution is worth the spend.
Want to Know How Long the Wait For that Hot New Restaurant Is? There’s a Google Integration for That
Building on the Reserve with Google offerings that have made the tech giant’s SERPs the new homepage of local businesses, Google seems to be adding a feature that allows people searching for local restaurants to sign up for a waitlist. Busy folks with a penchant for busy eateries rejoice.
Local Search Association Announces New President, Bill Dinan
The Local Search Association, which brings together over 300 companies intent on connecting enterprises and small businesses alike with consumers, announced on Wednesday morning Bill Dinan as its new president. The announcement follows the retirement of its previous president Neg Norton, who held the role for 15 years.
In Test of On-Demand Economy’s Durability, Postmates Files to Go Public
There’s nothing more hyperlocal than the on-demand class of startups, which feed off the everyday use cases spurred by a mobile-first world: whipping one’s phone out to order food from a local restaurant (Postmates, GrubHub, DoorDash), hail a ride (Uber and Lyft), or cut out a trip to the grocery store (Instacart, Shipt). Postmates’ founding ingenuity was to apply the convenience of ride-sharing to product delivery. Eight years later, it’s a food-delivery powerhouse, and its value may strike nearly $2 billion.
What Is 5G? Some Facts and Marketing Implications
As the next generation in mobile connectivity, 5G should promise smoother data transmission, higher-quality mobile streaming, and more efficient energy usage. And it’s those benefits consumers are excited about, newly available data from Verizon Media indicates, with 72% of surveyed consumers excited about faster data transfer speeds and 57% eager for higher-definition video content. But industry watchdogs are skeptical.
Consumers Willing to Forgo Privacy, For a Price
New research indicates that consumers are actually more aware of how their personal information is being used today than they were last year, with those ages 55 and above showing the greatest level of awareness. These consumers are increasingly willing to share their personally identifiable information with brand marketers—with one caveat. They want a reward for doing it.
Alphabet Plays the Long Game, Expanding and Investing in R&D, with Focus on Video
Alphabet is investing in its future, spending record funds on R&D and pouring money into non-core businesses such as self-driving cars (Waymo) and its video platform (YouTube). While the company exceeded analyst expectations on the back of ever-strong growth from its core search business, it was actually trading down on Monday, reflecting investor anxiety over the cost and ultimately profitability of its many secondary businesses.
Google’s Soft-Power Approach to Super Bowl Ads
When it came to the Super Bowl, Google opted not to put the spotlight on flashy new products but rather to emphasize the good it can do for the world at a time when it’s “don’t be evil” slogan of yore has become prime material for parody. During the big game, ads for products as seemingly disparate as Pringles, tax software, and beer pointed to a present haunted by tech’s infiltration of domestic life and machines’ superiority to humans.
Brandify, PlaceIQ, Simpli.fi Among 2019 LSA Ad-to-Action Award Finalists
The Local Search Association announced this week a slate of 20 finalists for its annual awards celebrating the best in local and online-to-offline marketing. Among more than 80 submissions, the finalists have been recognized for their outstanding work in such categories as reputation management, SMB software, and local search.
While Sales Growth Rate Slows, Amazon Marketplace, Cloud, and Ad Businesses Point to Long-Term Prosperity
For brands hoping to compete with Amazon (and potentially looking on with relief at a sign of fallibility from their digital rival), the company’s earnings report brings the news that Amazon Marketplace, where third-party sellers can reach customers, is doing more than twice as much in sales as Amazon’s first-party retail platform. Marketplace is troubled by bad practices and fake reviews, and its prosperity suggests the growing challenge for brands to get customers to even go to their sites at a time when Amazon is essentially the homepage of the commerce-oriented Internet.
6 Next-Gen Review Marketing Platforms for Retail Brands
Determined not to fall even further behind their online-only competitors, retailers are investing more heavily in a new breed of review platform. These next-generation solutions integrate written reviews with pictures and videos to create more cohesive omni-channel shopping experiences. Here are six next-gen review platforms that brands are using right now.