Bombora VP: Digital Marketers Still Struggle with B2B2C
You’ve heard of B2B. You’ve heard of B2C. But if you’re like many digital marketers, you might still be unsure about what B2B2C is or how it factors into the way brands today are reaching professional targets with relevant content. A recent partnership between Gravy Analytics, a provider of enterprise location intelligence, and Bombora, a […]
Why Did the Chicken Expand Beyond Guatemala?
You may not have heard of Pollo Campero (yet) in the United States. But this family-founded brand started in 1971 and has passed down its fried chicken recipe since then. The brand is now investing in U.S. expansion and plans to grow from 90 units to at least 250 over the next five years. Pollo […]
How 3 Brands Have Modernized Their Loyalty Programs in 2023
Virtually every top retail brand today has a mobile app designed to build loyalty, but the majority of those apps aren’t delivering the kind of return on investment that their creators expect. With so many branded apps and loyalty programs vying for consumers’ attention, companies are learning that they have to lean into personalized experiences […]
What the Cadent Acquisition Means for the Future of Converged TV
As consumers grow more comfortable with the idea of combining live TV, streaming services, and on-demand content into one platform, private equity firms are betting that converged TV startups are about to become a revenue goldmine. In the latest example of what’s become a trend in the space, Novacap, one of the most well-known private […]
Data Privacy Compliance Report Shows Slow, Positive Movement
Five years have passed since the California Consumer Privacy Act (CCPA) went into effect, and companies across the U.S. are still struggling with compliance. According to a new report on the state of CCPA and CPRA data privacy compliance by CYTRIO, just 13% of non-compliant companies in the first quarter of 2022 moved to manual […]
On and Off the MULO Shelves with Dan Oliver and His Seasoning
We recently saw a LinkedIn post by Tyler Watson, Vice President of Sales for Dan-O’s Seasoning. Intrigued, we Googled the brand and discovered it’s available both online and in MULO (multi-location) retailers. Dan-O’s actually had its roots in social media when Dan Oliver (a former bartender) started making TikTok videos about his seasoning in 2020. […]
BUST: Christmas Tree Shops Declares Bankruptcy and Closes All Stores
We hope the Grinch doesn’t steal Christmas this year, but bankruptcy stole the 82 retail stores of MULO (multi-location) brand, Christmas Tree Shops. The bankruptcy was announced in May, and poor-performing stores were shuttered, but the company recently said that it will close its remaining stores on August 12th, holding a liquidation sale before then. […]
Vericast Goes Deep on Data Privacy with Qonsent Partnership
The martech and data intelligence company Vericast announced a new partnership with Qonsent last week, in a move designed to bolster the company’s consumer-first data privacy strategy. At a time when consumer data is becoming increasingly regulated in the U.S. and abroad, the partnership between Vericast and Qonsent is expected to help brands deliver more […]
How to Track Mobile OOH Advertising: An Interview with Jonathan Frangakis
Jonathan Frangakis has been a champion of out-of-home / OOH advertising for years. He and his brother Gabe founded an OOH analytics platform called Mira in 2014. Mira was acquired by Reveal Mobile, where he serves as its Chief Commercial Officer. He gave us insights into the next wave of moving OOH advertising (as in […]
Scibids Offering Promises Greater Media-Buying Transparency
Scibids, the global leader in artificial intelligence for digital marketing, announced a partnership with Tinuiti, the largest independent performance-marketing firm across streaming TV, Google, Meta, and Amazon. The objective of what’s being called Scibids AI Insights Solution is to provide a new level of transparency and control over planning, buying, and measurement of the digital […]
Tinuiti Digital Ad Spending Report Signals Optimism for 2023’s Second Half
If Q2 ad spending in paid search, retail media, and across social media is any indication, the U.S. economy just might serve up a Merry Little Christmas, according to Andy Taylor, VP, of Research at Tinuiti. In disseminating the latest findings of Tinuiti’s recently released Q2 2023 Digital Ads Benchmark Report, Taylor said, “Signs are […]
BUST: Wild Wing Cafe Declares Bankruptcy
Looking at the website of this MULO (multi-location) brand, one would think it has all the makings of the queen of the coop. Wild Wing Cafe boasts locally-sourced ingredients, a loyalty program, live entertainment, and even free wings with a $5 purchase. It states they have “40 locations and growing.” But the franchise just joined a […]
New Partnership Promises Boost to Retail Media Networks
Just when we thought it was safe for the ad-tech industry to rest on its analytics and measuring prowess two decades into the 21st century, it turns out new levels of sophistication are being reached by retail media networks. Take the measurement of foot traffic into physical spaces such as retail, hospitality, and real estate. […]
Emodo Study – More Publishers Explore Incremental Revenue Streams
With third-party cookies on their way out, has audience attention surpassed identity as the top concern for publishers? According to a new report by Emodo, Ericsson’s mobile ad tech business, the answer is a resounding yes. Polling top decision-makers in publishing from across the U.S. and the U.K., Emodo’s research arm, Emodo Institute, found that […]
Holiday Cheer: 7 Predictions for MULO Retailers
Although we’re still sporting flip-flops and lounging on the beach, the winter holidays will soon be upon us. Multi-location (MULO) retailers have already bought their merchandise for their physical and digital shelves, and agencies have pitched and sold ad campaigns. So, we’re skipping back-to-school shopping, Halloween trends, and Thanksgiving meal specials and heading into the […]
BOOM: Hear This! An Interview with Dean Pappous, President of HearingLife
We are probably all familiar with MULO (multi-location) eyewear businesses like LensCrafters (900+ locations), Sunglass Hut (1,500 U.S. stores), and Warby Parker (200 locations and a booming online business). But people like Dean Pappous, believe our ears are every bit as critical as our eyes, especially as we age. Hearing loss doesn’t just impact older […]
Innovid Launches Cookieless Solution to Increase Conversion Rate Accuracy
As marketers prepare for the loss of third-party cookies, digital advertising vendors are rolling out alternative solutions at a faster clip. The latest product release comes from Innovid, the independent advertising and analytics platform, which just announced a new cookieless cross-device product that can match multiple devices to user interactions, with the goal of increasing […]
Cost of Ad Buys Rises Ahead of ‘24 Presidential Race
Advertising wars are already heating up in the 2024 presidential race, but increasing costs for ad buys on television and social media are leading some marketing strategists to reevaluate their approach. According to a new analysis by Keen Decision Systems, a marketing insights firm, that approach — to change course, and pull back from channels […]
Fan Frenzy: The Rise of Merch in MULO Restaurants
Merchandise (merch) has long been part of the music scene. You love the band…you see the live show…you buy the music, tee shirt, and hat on the way out of the venue. But now, multi-location (MULO) brands are picking up on the beat and incorporating creative and varied branded merchandise into their offerings. Whether consumers […]
Snack Brands Lean Into Nostalgia this Back-to-School Season
The dog days of summer have arrived, and all around the country, parents are preparing kids for back-to-school in just a few short weeks. For snack and specialty food brands like General Mills, Conagra, and Nestlé, it’s go time. Despite often being overlooked during the back-to-school rush, when attention is generally focused on backpacks and […]