Street Fight Daily: Square COO Departs, Hyperlocal Investment in 2013
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square COO Keith Rabois Departs Company (AllThingsD)… Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013 (Search Engine Watch)… Why the Department Store Experience Needs a Serious Upgrade, Too (Venture Beat)…
Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Local Business Sales Intelligence Platform Radius Raises $12.4M From American Express And Others (TechCrunch)… Retailers to Ring Up Sales Via Mobile (The Wall Street Journal)… Indoor Venues Are The Next Frontier For Location-Based Services (Forbes)…
Apple May Have the Hardware, But Google’s Winning Hyperlocal
The hyperlocal interface will overwhelmingly revolve around a mobile experience with advertising and commerce tied to location and in-the-moment activities or sentiments. By ceding that real estate to Google with a sub-par user interface and experience, Apple is handicapping its future efforts to earn a significant chunk of that market…
Voice Media Group Enters Content Partnership With Foursquare
Alt-weekly publisher Voice Media Group has announced a partnership with Foursquare that will make event content from VMG’s Voice Places initiative available to users of the location-based app. “This was a natural next step in terms of combining our curated local content with the experience that they provide around location and events,” Scott Tobias, CEO of Voice Media Group, told Street Fight…
5 Ad Exchanges for Local Publishers
In an effort to gain control of their ads and ensure that their inventory is being sold at the highest possible rates, more hyperlocal publishers are banding together and joining private ad exchanges. Here are five private exchanges that local publishers can use to gain control of their inventories…
Local Listings Spread — From One Site to Hundreds
One recurring theme at last week’s Street Fight Summit concerned the ongoing project of creating, organizing, and aggregating data and content associated with location. For SMBs, the new marketing strategy favors dispersed deployment of enhanced content across multiple media and mobile services…
Street Fight Daily: Pushpins Snapped Up, In-Store Payments Boom
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Full Story of Pushpins Acquisition by Ebates Parent Performance Marketing Brands (PandoDaily)… Forrester: Proximity Payment is Fastest-Growing Segment of Mobile Payments (Mobile Commerce Daily)… How To Make Foursquare Fun Again (Business Insider)…
#SFSNYC Recap: The Next Generation in Hyperlocal
We’re just winding down from an excellent week of conversations about hyperlocal at the Street Fight Summit in New York. Many thanks to our speakers and sponsors and everyone who joined us. Our next major conference will take place in San Francisco in early June; stay tuned for more information in coming weeks. In case you missed it, here are links to Street Fight’s coverage of the event…
PODCAST: This Week in Location-Based Marketing — Waze, Spun
In this week’s episode, hosts Rob Woodbridge and Asif Khan have nine different stories, including their bewilderment at Waze; why they think 4sqTrigger is onto something; and UrbanAirship’s progress with Tello. Also Scott Lindenbaum of Spun talks about using a goat for location-based marketing…
For Hyperlocals, How Long the Roller-Coaster Ride?
Borrell Associates delivered an upbeat 2013 projection last week for an increase of 31% in ad spending in the local digital space. But even as the outlook seems brighter for local online, highly regarded hyperlocal editor and publisher Mike Fourcher announced his plans to leave the helm of his two neighborhood sites in Chicago…
Street FIght Daily: Shopkick Hits Profitability, Groupon Expands Reporting
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Shopkick Says It’s Now Profitable, With Its Shopping App Adding $200M In Sales For Target, Best Buy And Others In 2012 (TechCrunch)… Groupon Unveils Merchant Impact Report, a Free Service So Merchants Can Justify Their Deal Performance (The Next Web)… AOL’s Patch to Go From Lousy Local News Network to Even Worse Community Message Board network (PandoDaily)…
#SFSNYC: Making Data Work for Hyperlocal Media
In the wake of the Journatic scandal, the role of automation in hyperlocal publishing remains uncertain. Leaders from top hyperlocal media companies addressed the issue during a panel at Street Fight Summit on Wednesday. They discussed how use of data is affecting media today and the way it can make scale possible tomorrow…
#SFSNYC: Think Context Not Platforms, Says Google’s Tim Reis
While 2012 was mobile’s breakout year, Tim Reis, head of mobile and social solutions at Google, urged marketers to move this year beyond platforms and instead focus on context during a morning keynote at the Street Fight Summit on Wednesday. “Consumers are very comfortable across [multiple] platforms; they don’t silo these activities,” said Reis…
Street Fight Daily: Facebook Threatens Yelp, Locu Expands
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Watch Out Foursquare And Yelp: ‘Places’ Really Shines On Facebook Graph Search (TechCrunch)… JiWire Serves Up Location-based Ads Over Airport Wi-Fi (GigaOm)… Locu Brings Up-To-Date Menus to Restaurants on TripAdvisor and Citysearch (The Next Web)…
Under a Bushel in Bay Area, a Model for Hyperlocal
Redoubtable hyperlocal editor Tracy Record, who told me about Claycord.com, described it in her inimitable way: “When I stumbled onto it recently, it made me cry. It is so much like what we do, down to the community’s comments and involvement.” To find out more about the site, I posed a variety of questions to its founder, editor, and publisher…