LBMA Podcast: Didi Kuaidi’s Massive Funding Round, Estimote’s Nearables, New Research from Zebra
On the show: Didi Kuaidi raises $3B, rebrands, and invests in Lyft; CartoDB raises $23m; Toshiba moves into wearables; “Drive Smart” in New York and get rewarded; Refugees Welcome helps find homes for refugees; new research from Zebra. Plus, news from Estimote, BP, Auntie Anne’s and Postmates, Marriott, and Proxama and Ubiquitous.
Street Fight Daily: Shopify Seizes on Facebook Updates, 56% of Millennials Expect Same-Day Shipping
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shopify Opens Door for More Shopping on Facebook (Marketing Land)… If You Don’t Offer Same-Day Shipping, You’re Pissing Off 56 Percent of Millennials (Recode)… The Web-Tracking Tipping Point (TechCrunch)…
Locable Zeroes in on Marketing Solutions for Digitally Challenged Merchants
There are 28 million small businesses in America, and Locable considers all of them candidates for its expanded “Main Street for the 21st Century” marketing services. Now Locable is reaching out to those millions of small businesses through its IMPACT Marketing Suite. We caught up with Locable founder and CEO Brian Ostrovsky to talk about his new initiative.
Street Fight Daily: Google Goes After Robocallers in SEO Lawsuit, Apple Acquires Mapsense
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Files Suit Against SEO Firm Accused of Robocalling, Launches Complaint Center for Users (Search Engine Land)… Apple Acquires Mapsense, a Mapping Visualization Startup (Recode)… Amazon’s Prime Now Expands to L.A., Ramps Up for SoCal Grocery Deliveries (TechCrunch)…
Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… You Can Now Get Your Prescriptions Delivered to You Within an Hour from Walgreens (Business Insider)… Twitter Courts U.S. Presidential Campaigns with New Donations Service (Wall Street Journal)… Why Ad Blocking Is Good News for Almost Everyone (Ad Age)…
How SMBs Can Boost Their Online Reviews Without Breaking the Bank
Online reviews play an increasingly important role in helping local businesses stand out from the competition. But getting that strong rating on Yelp – or TripAdvisor, Google Plus, or Foursquare – requires a concerted effort on the part of the local business and its marketing partners. Here are some steps that can help earn a few more five-star votes.
Street Fight Daily: Facebook’s Sandberg on SMBs, Etsy Will Try Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sheryl Sandberg: Facebook Pages Are Mobile Presence for Small Businesses (Wall Street Journal)… Etsy Will Test Same-Day Delivery Option in New York City (Recode)… Google, Twitter, and Publishers Seek Faster Web (New York Times)…
ironSource’s Cunningham: You Need Every Data Set at Your Disposal to Compete with Facebook and Google
“In today’s ecosystem, there’s no fooling around anymore. You have some serious players taking 80 or 90 percent of the share, and the only way that you’re ever going to compete is with scale, targeting, a large user base, and product capabilities that can command real budgets,” said ironSource head of mobile and global brand partnerships Chris Cunningham about ad-tech consolidation.
Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)…
7 Tools SMBs Can Use to Track Leads
When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.
Is Local a Specialist or a Full-Service Game?
Local startups have reached a tipping point — go big, or go home. The fifth annual Street Fight Summit on Oct. 20th in NYC will explore the shifting local landscape. Conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, and the nascent battle in mobile.
Street Fight Daily: Analyzing Yesterday’s Apple Event, Square Plans Q4 IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Same, Only More So: Apple Introduces Comprehensive Refresh of Mobile, Wearables, and TV (Street Fight)… Square Said to Seek Fourth-Quarter IPO as Twitter Decision Looms (Bloomberg)… It’s Not ‘Winner-Take-All’ for Uber or Lyft, Says the Only Investor in Both (Business Insider)…
Swipely CEO: We Want to Provide the Operating Platform That Restaurants Run On
“If you’re not going to fundamentally improve the guest experience, then there’s really no motivation for either the consumer to change the way that they’re buying in the restaurant or for the merchant to replace the operating practices they have,” said Swipely CEO Angus Davis about mobile payments.