Brands, Meet the Data Amplifiers
Data amplifiers distribute and publish your data to a broader audience than you could ever do on your own — what I call the “network effect.” Your brand becomes more visible because your business data becomes more open and accessible to the influencers who are in a position to help customers find your business.
Retailers Shift Focus to Offline Affiliate Marketing
Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases.
Yodle Weighs in on How Google’s SERP Change Has Affected Online Ads for SMBs
With a few weeks of empirical data, we now have a much clearer sense of how or if this change has affected local AdWords campaigns. At Yodle, we have seen a negligible effect on the performance metrics of the search engine marketing (SEM) campaigns we run on behalf of our local small business clients.
What the C-Suite Needs to Think About When It Comes to Delivering On-Demand
Today over 2 billion local deliveries are made annually in the U.S. And every delivery company that wants to remain competitive in this space must be able to offer an on-demand experience to their customers — whether it has its own fleet of drivers or uses independent contractors to provide its service. In a complicated […]
How Data Is Poised to Significantly Transform Local Marketing
It is becoming clear that this is the year when our industry effectively leverages data integration across the marketing ecosystem. One significant aspect of this industry evolution is the injection of physical-world data with other data sets, as well as mobile. Mobile data is the glue that connects all data with the broader ecosystem.
Is Apple Quietly Assembling an SMB Trojan Horse?
Apple is co-promoting Square’s NFC reader for SMBs. and selling the readers in Apple Stores. The $49 reader accepts Apple Pay, which significantly lowers the barrier for SMBs to get in the game. The move should boost Apple Pay, but there also may be much bigger ambitions to lock in market share in new areas.
E-commerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie?
Small businesses can close the gap between online and offline commerce with some hard work and adherence to a smart strategy. Here are a few tips to get you started.