First-Party Data Alone Can’t Satisfy Many Marketing Needs

When it comes to third-party data, the old Mark Twain quote applies: “The report of my death was an exaggeration.” The end of the cookie is not the same as the end of third-party data. There are multiple third-party data options for marketers that are inherently privacy-conscious, regulation-satisfying, and that work with the policies being implemented by big-tech.

Meeting the Heightened Demand for Timely Local Information

With businesses closing temporarily due to government mandate, or changing their offerings or hours significantly in response to the pandemic, consumers turned to local search too with a heightened, even sometimes critical need to access the latest information. This heightened demand has not disappeared.

How Digital Marketing Can Spur Tax Refund Shopping

Although expenses are on the rise and saving is top of mind, shoppers still want to make purchases and plan fun experiences. Well-timed emails, easy and convenient online purchases, enticing discounts, and new technology will entice careful spenders to indulge in life’s little luxuries.

Location-Based Marketing Association: Precisely Launches a Property Graph

In this episode of Location Weekly, the Location-Based Marketing Association discusses Precisely launching a property graph, PlaceSense and Senozon creating a European partnership, Gucci and Sandbox launching a virtual store in the metaverse, and Qmetrix and Via Guide teaming up on an AI-driven airport checkpoint system.

4 Ways Data Collaboration Will Change Retail for the Better

While there are countless ways data collaboration can reshape a retailer’s business, there are four standout applications that enable retailers to succeed.

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5 Things You Need to Know about Zero-Party Data

Zero-party data, a topic that has been around since former VP and Principal Analyst, Fatemeh Khatibloo of Forrester, coined it as such years ago recently set off a Twitter debate as to whether zero-party data is real or if it’s all just first-party data in disguise. Here are the five things you need to know about zero-party data so you can decide for yourself.

The Next Frontier of the Mobile App Ecosystem

Here are the five mobile marketing-related developments I see happening in 2022, no matter what is going on with the economy, politics, or any of the other highly fluctuating variables we’ve all gotten used to.

customer experience retail

The Future of Customer Experience is Hybrid

A post-pandemic future gives businesses the chance to evaluate how to best do business and what exactly consumers will value. Brick-and-mortar businesses have an incredible opportunity to redefine what the new local hybrid experience looks like.

Local Platforms Promote Integrity with Consumer Confidence at Risk

Nextdoor is the latest local platform to publish what it calls a Transparency Report, designed to offer information to the public about efforts made to maintain an online community that is free from problematic content. In Nextdoor’s case, the focus is on reducing incidents of hate speech and incivility in order to promote healthy community interaction.

Why and How Businesses Should Embrace Product-Led Growth

For SaaS organizations especially, PLG can open up new revenue channels, giving you a competitive advantage by making it easy for customers to understand the value of your product. PLG becomes an efficient, no-touch way to scale revenue, affording customers the ability to self-serve and self-select without being weighed down by a traditional sales cycle.

consumer trends retail

The Power of Choice is Rekindling the Connection Between Consumers and Marketers

As with any change, opportunities to respond are plenty, and they start with control. The simple gesture of offering an end user the ability to exert at least some level of control over their advertising experiences is a step in the right direction.

It’s Time to Leverage the Entire Digital World in Your Marketing Strategy

On any given day, a person will switch between scrolling social media, listening to their favourite playlist, browsing products online, bingeing their favourite show on a connected TV (CTV), and more. This is why in 2022, advertisers should consider leveraging a multi-channel strategy. Marketing across several channels means an advertiser is casting a wider net and expanding the potential for reaching the right audience in the right moment.

Expert Roundup II on Personalization and Zero-Party Data

Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle.

Delivery Culture Is Here to Stay

In one of the strongest signs yet of long-term changes in consumer behavior following the pandemic, food delivery services are continuing to achieve record growth even as consumers move closer to pre-pandemic levels of activity. The new era of delivery reached a milestone this month when Uber announced that delivery revenue from Uber Eats in 2021 outpaced revenue from ridesharing, Uber’s original raison d’être.

Location-Based Marketing Association: Coca-Cola Partners with StandStar AI

In this episode of Location Weekly, the Location-Based Marketing Association discusses Coca-Cola’s sensor-based lounge with SandStar AI, case studies including Epson, STI Group, and Pfizer; and Aldi testing automated age verification tech from YOTI.

Mobile Marketers: Stricter App Permissions Are a Good Thing

It is time for all of us to look ourselves in the mirror and recognize the inconvenient truth of digital mobile marketing: stricter app permissions are necessary for the long-term success of our industry.

Expert Roundup on Personalization and Zero-Party Data

Street Fight’s theme this month is personalization and data parties: a current obsession of adtech players as well as the advertisers they serve. Businesses are figuring out how to provide relevant experiences to customers online with comparatively little data at their disposal; we’re here to cover the evolution of their struggle.

The Future of Data Privacy Laws and What it Means for Marketing

More than ever, marketers need to rely on engaging consumers with helpful information and helping customers achieve success. Modern consumers do not want to be inundated with troves of information to which they cannot relate. They want to come across information and products that are useful to them when and where they need them most.

Location-Based Marketing Association: 7Eleven Goes Touchless with Hologram Self-Checkouts

In this episode of Location Weekly, the Location-Based Marketing Association discusses Clubessential releasing an LBM suite for private clubs, Ireland’s Gamma launching AddressLink geo service, Shake Shack and DoorDash teaming up on a chicken sandwich dating site, and 7Eleven going touchless with hologram self-checkouts.

3 Products Accelerating Shoppability

The macro trends of shoppability and visual commerce are on a collision course. Here are three platforms making that combination a reality.