Commentary | Street Fight

Commentary

6 Highly Effective Ways to Generate Trust in Your Ecommerce Site

February 6, 2023February 5, 2024 by Karl Kangur

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Here are six highly effective ways to use your ecommerce website to generate trust, even with first-time visitors.

Commentary

5 Martech Trends That Will Define 2023

February 3, 2023February 5, 2024 by Hugo Loriot

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As the US follows in the EU’s footsteps, privacy regulations will only play a larger role in marketing in 2023. While the GDPR is still the strongest privacy regulation to date, we will see an increasing number of regulations in the U.S. The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies. One thing is clear: decisions must be strategic, privacy-centric, and backed by data.

Commentary News & Analysis Streets Ahead

How Brands Can Use Apple Business Connect to Reach Local Customers

January 31, 2023February 5, 2024 by Damian Rollison

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With access to Apple Maps Insights, multi-location brands should have a much better sense of which locations are performing well, which ones need attention, and how performance is trending over time.

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How Advertisers Can Combine Contextual and Local Targeting

January 25, 2023February 6, 2024 by Vitaly Pecherskiy

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Many marketers who run multi-location campaigns run into the same pain point: “I need to create a campaign that has localized messaging that resonates with the specific regions I’m targeting while still remaining true to the overall brand voice.” Enter contextual advertising.

Commentary

5 Priorities for Improving Local OTT Measurement

January 23, 2023February 5, 2024 by Sona Pehlivanian

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The refinement of local OTT measurement tactics should not take a backseat to the development of national approaches. Rather, to truly unlock the power of TV for advertisers—local and national, linear and streaming alike—measurement innovation should be a priority across the board.

Commentary

Level Up Your Customer Experience with Unified Touch Points

January 18, 2023February 7, 2024 by Michelle Berryman

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When it’s deployed strategically, technology can augment CX in both virtual and in-person settings. The key is for retailers to align their business models around excellent customer service to avoid introducing friction into the customer journey.

Commentary

How Balanced Is Your 2023 Marketing Portfolio?

January 17, 2023February 7, 2024 by Christian Jones

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As you finalize your 2023 strategy, keep in mind that you’ll need to balance your media investments like a financial portfolio — a strong position in performance marketing requires an offset in brand and demand building and vice versa.

Commentary

Navigating Economic Uncertainty: Follow the Ad Spend Trends and Stay Flexible

January 13, 2023January 12, 2023 by Darrick Li

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2022 continued the (sometimes unpleasant) pattern of being an unprecedented year in many ways for the advertising industry. As a result, here are a few considerations that marketers, publishers, and agencies should pay close attention to in 2023.

Commentary

The 3 C’s at the Foundation of Successful Agencies

January 10, 2023January 9, 2023 by Katie Risch

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Here are three C’s (and no, we’re not talking about third-party cookies!) to focus on to position your agency for long-term success.

Commentary

2023’s Web3 Opportunities

January 9, 2023January 9, 2023 by Jack Cameron and Billy Huang

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As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.

Commentary

Why Ad Spend Growth Will Likely Decline in 2023

January 9, 2023January 9, 2023 by Mike Boland

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Ad spend growth is likely to decline in 2023. That’s partly due to the looming recession, but macroeconomic factors are hardly the only ones in play.

Commentary

ChatGPT Isn’t a Panacea for Local Marketing Content, But Here’s How It Can Help

January 6, 2023January 5, 2023 by Joseph Zappa

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AI can help create content at scale, and it can give marketers ideas that help them write competent blog posts even if they are unfamiliar with a vertical.

Commentary

3 Trends Companies Using Location Data Should Watch Out for in 2023

January 5, 2023January 4, 2023 by Geoff Michener

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As consumers continue to venture out to brick-and-mortar stores and as high interest rates push down the cost of buying homes and business locations, what geospatial data trends can companies take advantage of in the coming year?

Commentary

Digital Advertising Trends to Expect in 2023

January 5, 2023January 4, 2023 by Dan Slivjanovski

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From shifts in consumer behavior, to emerging platforms and technologies, to the (eventual) deprecation of third-party cookies, pressure on campaign performance, and more, the digital media industry must prepare and proactively tackle what’s to come. Here’s what we can expect in 2023.

Commentary

AR, VR, and AI Show the Way for Marketing in 2023

January 4, 2023January 4, 2023 by Florian Hübner

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The opportunities for businesses to meaningfully integrate products, services, and business information into AI-enabled experiences are limited only by their own creativity and access to the AI technology that can make their vision a reality.

Commentary

Time is Running Out to Build Trust with Consumers and Save the Free, Ad-Supported Internet

January 4, 2023January 4, 2023 by Keith Petri

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Consumers think it is marketers’ responsibility to keep their data private and secure—and they’re willing to reward them if they get those benefits.

Commentary Featured Articles

Must-have Digital Tools for Your Marketing Agency Strategy

January 2, 2023December 30, 2022 by Drew Canniff

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Developing your marketing agency strategy is essential to the growth of your firm. As such, you’ll want to create and initiate your growth strategy at the launch of your agency, then revise it on an annual basis.

Commentary

What’s Driving CX? 3 Predictions for 2023

December 30, 2022December 29, 2022 by Deanna Ballew

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This is a pivotal moment for the state of customer experience (CX) as customers demand more connected, frictionless, and innovative experiences. However, despite the significance of CX, according to Forrester’s US Customer Experience Index, CX quality declined for 19% of brands in 2022.

Commentary

Amazon Takes a Page from the TikTok Playbook

December 29, 2022December 29, 2022 by Mike Boland

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Social commerce provides the promise of an additional revenue stream for social platforms that have largely relied on advertising for monetization. The giants are copying each other to get there, and Amazon has taken a page from the TikTok playbook to spur its latest advance.

Commentary

Consumer Trust and Green Shopping Lead the Way in 2023

December 28, 2022December 28, 2022 by Ken Harlan

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With almost every business continuing to evolve, 2023 is going to build on the success of this year. In fact, next year will present new opportunities to build trust, innovate digital marketing tactics, and advance our industry’s effort to reduce our industry’s climate impact.