Street Fight Daily: Facebook Bags Glancee, Klout Going Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
What Facebook May Do With New Acquisition Glancee (ReadWriteWeb)…
In Letter to Stockholders, Groupon CEO Explains Strategy (The Next Web)…
Foursquare Gets Its Own Searchable Timeline With New History Page (TechCrunch)…
PODCAST: This Week in Location-Based Marketing — Kodak, Gopogo
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Kodak’s attempts to make some money in mobile, mobile ticketing with Masabi, Gopogo and Project Noah launch — and is Foursquare getting ready to make some money? All this plus a busy week in funding and special guest Alexis Zamcow from Canada Post…
Street Fight Daily: Facebook Offers for SMBs, LBS Apps Hot
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…
Facebook’s ‘Offers’ News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses (TechCrunch)…
Survey: Budget, Time Biggest Obstacles to Mobile Marketing for SMBs (ScreenWerk)…
Competition Among Location-Based Apps Heats Up (Crain’s New York Business)…
Journatic’s ‘Darth Vader’ Takes Lightsaber to TribLocal
Brian Timpone, the founder and CEO of Journatic, is a destroyer. And that’s a good thing because community journalism needs entrepreneurs who will clean out the stubbornly resistant vestiges of 20th century “best practices.” Too much of community journalism is built on an outdated model where one reporter is the Ptolemaic center of the news-gathering universe….
Street Fight Daily: Yelp Earnings, Yahoo Small Biz Dashboard
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yelp Delivers Strong Revenue In Its First Earnings Report (Business Insider)…
Yahoo Launches Online Marketing Dashboard For Small Businesses (TechCrunch)…
Nobody Has Yet Built the ‘AdSense for Local’ (ScreenWerk)…
Foursquare’s Biz Dev Chief Decamps for Andreessen Horowitz
Tristan Walker, who pioneered some of the company’s most innovative partnerships, announced today that he is leaving the location-based social networking company. He joins Pinterest co-founder Paul Sciarra, who left the ecommerce startup to become an EIR at Andreessen Horowitz early last month…
What Intuit’s Demandforce Buy Says About the Future of Hyperlocal Marketing
The acquisition means that hyperlocal marketing has arrived in terms of market and investor recognition — and that hyperlocal marketing is something that will likely be baked deep into existing SMB products such as QuickBooks. Consider this move to be the precursor of a comprehensive SMB dashboard incorporating cash flows, balance sheets, text and tweets…
Street Fight Daily: WHERE to PayPal Media Net, Foursquare Venues
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
EBay puts WHERE to work as PayPal Media Network (GigaOm)…
Want to Claim a Foursquare Venue Right Now? That Will Be $10 (Mashable)…
As Groupon Publicly Struggles, LivingSocial Continues to Grow (AllThingsD)…
6 Tools SMBs Can Use to Update Digital Directory Listings
Almost half of all business listings on hyperlocal services and online directories include information that is outdated, incorrect, or incomplete — a major problem given that 92% of people use online directories to research products or services in their areas. Here are six platforms that merchants can use to improve the accuracy of their directory listings and increase their businesses’ exposure online…
Street Fight Daily: AmEx CFO to Groupon Board, DNA Info Expands
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Starbucks CEO Leaves Groupon Board to Make Room for AmEx CFO (PaidContent)…
NYC Hyperlocal News Startup DNA Info Hires Staff, Expands to Outer Boroughs (Washington Post)…
Yelp Gives $1.2M to Settle Unpaid Overtime Suit (GigaOm)…
EveryBlock Updates App to Facilitate Mobile Sharing of Local News
Brian Addison, the company’s president, said the revamped app allows for “the sharing of news with neighbors as it unfolds.” He says that apps like Everyblock’s “help publishers stay top of mind with their audience. We’ve reached a point where having your logo occupy a prominent place on a user’s second screen is the linchpin for loyalty.”
How Electronic Contract Laws Can Affect Hyperlocal Publishers and App Makers
Contracts made online can help hyperlocal publishers and LBS app developers get deals finished quickly — but the convenience can be a curse as much as a blessing. And now, according a new ruling by the Tennessee Supreme Court, electronic agreements can be enforceable even if they made by an exchange of email. Unlike pen and paper, clicking “I accept” or sending an email may be enough to form a signed contract.
Wander CEO: How to Raise $1.2 Million for a Stealth LBS Startup
Dinevore founder Jeremy Fisher recently scored $1.2 million in funding for Wander, a new, travel-centric web startup in stealth mode. Fisher has described Wander as a “a way to the see the world through other people’s eyes” in a way that is “‘adjacent to both the curation and location space, a combination of Tumblr and Pinterest, Yelp, Tripadvisor and Foursquare.”
Does the ‘Debt’ in Daily Deal Transactions Inhibit Loyalty?
Even forward-thinkers who speak about “commerce,” or “local commerce,” or even “e-commerce” as the next stage in digital marketing are abstracting too quickly: the industry-sparking innovation here is the use of commerce to drive customer acquisition by bringing the point of sale to the moment of impression…