Street Fight Daily: Intuit Launches App Store, Signpost Raises $10 M
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Intuit Launches An App Store For Business Owners To Find Software (TheNextWeb)… Signpost Raises $10M To Bring Online Marketing Tools To Small Businesses (VentureBeat)… Amazon Expanding Its Own Private Label Offering to Supermarket Goods (AllThingsD)…
Street Fight Daily: PayPal Nabs Uber Deal, Facebook Revises SMB Count
A roundup of today’s big stories in hyperlocal content, commerce, and technology… PayPal Nabs Uber Partnership in Pursuit of Mobile Marketplaces (Bloomberg Businessweek)… Facebook Expands Its Definition Of Small Business Pages, Says It Now Has 25M Of Them (TechCrunch)… Digital First Media Will Add Paywalls At Most Of Its Daily Newspapers (GigaOm)…
Street Fight Daily: Turnover At Clinkle, Disney Nears Personalization At Parks
A roundup of today’s big stories in hyperlocal content, commerce, and technology… >A Lot Of People Have Already Left Clinkle, A Buzzy Payment App That Still Hasn’t Launched (Business Insider)… Disney World Characters Aren’t Greeting All the Visiting Kids by Name — Yet (AllThingsD)… Can Same-Day Delivery Succeed This Time? (MIT Technology Review)…
Street Fight Daily: eBay Aims at Angie’s List, Isis Expands Nationwide
A roundup of today’s big stories in hyperlocal content, commerce, and technology… eBay Debuts New Angie’s List Competitor And Local Service Provider Marketplace, eBayHire, In The US (TechCrunch)… Carrier-Backed Isis Mobile Payment System Rolls Out Nationwide (Verge)… Flush with Cash, NextDoor Adding 100 Neighborhoods a Day (Screenwerk)…
Street Fight Daily: How Google Maps Lost, Groupon’s Risky Initiative
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Apple Maps: How Google Lost When Everyone Thought It Had Won (Guardian)… The Risky Groupon Initiative That Beat Back LivingSocial Perhaps Once and for All (AllThingsD)… American Express Teams Up With Mightybell To Connect Small Businesses With Each Other Locally (TechCrunch)…
Street Fight Publishes 2nd Annual ‘Local Merchant’ Research Report
Street Fight’s “2013 Report on the State of the Local Merchant,” gets up close and personal with dozens of local merchants who shared their desires, disenchantments, successes, and failures in hyperlocal marketing. In a Street Fight survey, 40% of respondents said that “ability to drive new customers” was the No. 1 reason to spend local marketing dollars. Second most important factor was “ensure the right people are being targeted”…
Street Fight Daily: Square Explores IPO, Google Tests Real-World Tracking
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Square Exploring 2014 IPO With Banks (Wall Street Journal)… Google Takes Its Tracking Into The Real World (Digiday)… The Cost Of Winning: Tim Armstrong, Patch, And The Struggle To Save AOL (Business Insider)…
Street Fight Daily: Square’s Ecommerce Push, Waze Data In Google Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Square’s Quiet E-Commerce Threat (BusinessWeek)… Waze Data Is Starting To Show Up In Google Maps (BuzzFeed)… Selling By Groupon Insiders, Like Big News, Is On Way (USAToday)…
Street Fight Daily: NextDoor Raises $60 Million, First Data Acquires Perka
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Nextdoor Raises $60 million In Funding To Bring Neighbors Together (GigaOm)… First Data Acquires Cardless Customer Loyalty Startup Perka (AllThingsD)… Yelp Loss Widens, With Costs Eclipsing Revenue (Wall Street Journal)…
Street Fight Daily: Inside Google Shopping, The Value Of A Yelp Review
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Meet the Exec Crafting Google’s Vision for the Future of Shopping (AllThingsD)… How Much Is Your Yelp Review Worth (Fast Company)… How Do You Build A Thriving Local Marketplace? Slowly (VentureBeat)…
Street Fight Daily: Uber’s Regulator Fight Continues, Google’s New Take On Self-Service
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Why Is Uber Fighting a Regulatory Battle That It Already Won? (AllThingsD)… Google Updates Its Self-Service Offers Tool (TheNextWeb)… Square’s Credit Card Payments Are Great, But Here’s What The Company Actually Does Best (Business Insider)…
Street Fight Daily: Showrooming’s False Threat, Groupon ‘Designed’ For Mobile
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Showrooming Is Not A Threat To Retailers’ Revenue (eConsultancy)… Groupon CEO: Our Deals Are ‘Designed For Mobile’ (CNBC)… OpenTable Is Hoping For A Second Helping (PandoDaily)…
Chart: The Local Marketing Landscape
The shift from print to digital is old news, but what’s shaking up the industry is the introduction of cloud-based business management systems — for everything from payments and point-of-sale to schedule — into the marketing mix. Marketers can write algorithms to connect supply and demand, automating the way businesses and consumers interact locally. Yelp meets Booker. Facebook meets OpenTable. These combinations will bring together consumer data from every stage of the purchase funnel, automate marketing plans and messaging, and reduce implementation and sales costs for both marketers and solutions providers…