Investing in AI Tools Leads to Better Outcomes for Marketers Street Fight

Investing in AI Tools Leads to Better Outcomes for Marketers

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The hype for AI has reached a crescendo, with companies across all industries introducing AI tools and endless amounts of news coverage touting its potential as a game-changer. While it has mostly remained a buzzword for many industries, it has already become a difference maker for marketers. According to a recent study, 41% of marketers […]

Keen Brings SaaS to Marketing Mix Modeling

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Keen believes it can offer a version of MMM updated for the 2020s in the form of a SaaS-based platform (with some degree of managed services).