Data Science as a Solution: conDati Opens Doors for Digital Retailers

The pitch is that today’s marketers with omnichannel inspirations need a machine learning-driven platform that will not only assess the success of campaigns across several media but also point them toward paths for future success. That’s an expensive technical infrastructure to create in-house, and conDati’s betting its solution is worth the spend.

mobile data

How Predictive Analytics Reshaped Decision-Making in 2018 and Will Evolve in 2019

In this Q&A, we dig into what Sriram Parthasarathy, senior director of product architecture and predictive analytics at Logi Analytics, envisions as the future of predictive analytics and what he believes still needs to happen before AI-enabled applications move into the mainstream.

5 Platforms Brands Can Use for Smarter Customer Communications

By repurposing customer data from connected platforms, like point-of-sale and customer-relationship-management systems, marketers are able to generate more personalized digital content. Here are five marketing platforms that use predictive technology to improve communication and increase engagement.

5 Self-Service Predictive Analytics Platforms

Vendors with business intelligence software are introducing more self-service platforms. Many of these platforms include predictive analytics capabilities that business owners can utilize to make smarter marketing and operations decisions. Here are five examples…

Case Study: Using Predictive Analytics to Improve Campaign Performance

In Greg Bucko’s world, data is king. As the manager of customer insights for Southern States Cooperative, a farm supply and service cooperative with $2.5 billion in revenue, Bucko is responsible for making sure his company is targeting its most profitable customers with direct mail and other marketing calls to action. His company uses predictive analytics tools to analyze variations in marketing campaigns, with the goal of being able to improve customer targeting…

5 Tools Businesses Can Use for Predictive Analytics

Consumers are creatures of habit, and the behaviors they demonstrate today will oftentimes indicate the actions they’ll take tomorrow. A number of hyperlocal vendors are helping businesses create customer profiles based on in-store activities, purchase histories, and demographics. Now, predictive analytics tools are finally putting these customer profiles to use…