Constant Contact Expands Beyond Email, Adds Website Builder for SMBs

Constant Contact, known for its email marketing platform, is expanding to offer an AI-driven website builder as well as tools for branding, productivity, and e-commerce. It’s the first major expansion for Constant Contact since its acquisition by Endurance International Group.

The company’s new website builder is specifically designed for SMB owners and operators without the time or expertise typically required to build an effective site from scratch. Constant Contact claims sites can be created in minutes.

Other features in the new suite of offerings include custom logos, audience expansion tools, online stores, and simplified analytics.

Endurance International Group CEO Jeff Fox said the suite of integrated tools is crucial for small businesses at a time when marketing tech tools of various kinds abound and make it difficult for small businesses to centralize their efforts.

“By bringing together websites, domains, e-commerce and our award-winning email marketing tools, we are making it easier for small business owners to get more value from their marketing efforts,” Fox said.

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Joe Zappa is the Managing Editor of Street Fight. He joined Street Fight as a contributing writer in 2015, has compiled the daily newsletter since 2016, and has spearheaded the newsroom's editorial operations since 2018. Follow him on Twitter @joe_zappa, and shoot him an email at jzappa@streetfightmag.com.
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