Captivate and Hivestack Partner to Expand Programmatic DOOH Ads

Location-based digital video network Captivate and location-based mar tech company Hivestack are teaming up to expand access to programmatic digital out-of-home ads, the companies announced.

Hivestack’s marketplace and ad exchange will allow customers to buy video inventory on Captivate, which will bring engaging video ads to offices across North America. Captivate offers a professional audience of particularly high interest to marketers.

“Hivestack helps us open up yet another programmatic channel for our buyers, ultimately creating a more efficient, easier, and measurable way of reaching our highly valuable audience,” said Neil Shapiro, SVP, Digital and Programmatic Sales at Captivate.

Captive has been around since 1997 and commands 12,000 elevator displays in 1,600 office buildings. Hivestack connects digital marketers and DOOH publishers and was founded just two years ago.

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Joe Zappa is the Managing Editor of Street Fight. He joined Street Fight as a contributing writer in 2015, has compiled the daily newsletter since 2016, and has spearheaded the newsroom's editorial operations since 2018. Follow him on Twitter @joe_zappa, and shoot him an email at jzappa@streetfightmag.com.
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